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by Kerry O'Shea Gorgone
Amanda Holmes, CEO of Chet Holmes International, explains how to use your automation efforts in combination with human interactions to achieve the best possible results.
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by Kerry O'Shea Gorgone
Potential customers or clients don't buy what they don't understand, which is why clarity is so important. Clarity consultant Steve Woodruff offers insights on how to connect your brand with its purpose, with its message, and with people—and so create new business opportunities.
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by Kerry O'Shea Gorgone
Brian Fanzo, Millennial keynote speaker and founder of iSocialFanz, explains the role livestreaming can play in growing your business.
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by Kerry O'Shea Gorgone
Storytelling and marketing expert Ron Ploof shares insights from his new book, The Proverb Effect: Secrets to Creating Tiny Phrases That Change the World.
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by Kerry O'Shea Gorgone
Consultant, author, and creativity expert Dave Birss gives the MarketingProfs audience a sneak preview of his system for fostering creativity, covered in his new book, How to Get to Great Ideas.
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by Kerry O'Shea Gorgone
Ekaterina Walter and Jessica Gioglio join Marketing Smarts to share tips from their latest book, 'The Laws of Brand Storytelling: Win--and Keep--Your Customers’ Hearts and Minds.'
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by Kerry O'Shea Gorgone
B2B Marketing Forum speaker Clare McDermott, head of research at Mantis Research, gives Marketing Smarts listeners a sneak preview of her MarketingProfs B2B Forum presentation, "Give Them What They Want: Produce Original Research Your Audience Craves."
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by Kerry O'Shea Gorgone
In this special video episode of the Marketing Smarts podcast, Daniel Waas, director of marketing for GoToWebinar at LogMeIn, shares findings from GoToWebinar's recent report: Trends in B2B Content Engagement.
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by Kerry O'Shea Gorgone
SAP Ariba's vice-president of influencer marketing, Amisha Gandhi, discusses the company's approach to building lasting relationships with industry influencers.
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by Kerry O'Shea Gorgone
Cindy Klein Roche, chief marketing officer at security software company Cybereason, explains how innovative content marketing can achieve dramatic results in B2B industries.
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by Kerry O'Shea Gorgone
Content strategist, B2B Marketing Forum speaker, and author Jon Burkhart explains how brands can use constant curiosity to create "firecracker moments" for customers. He also shares the secret to knowing when to engage in real-time marketing.
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by Kerry O'Shea Gorgone
CoSchedule CEO Garrett Moon shares insights on marketing project management and leadership from his new book, 10x Marketing Formula: Your Blueprint for Creating "Competition-Free Content" That Stands Out and Gets Results.
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by Kerry O'Shea Gorgone
Ryan Malone, founder and CEO of digital agency SmartBug Media, discusses "intelligent inbound marketing," enhancing employee engagement, and cultivating balance within a marketing organization.
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by Kerry O'Shea Gorgone
Daniel Waas, director of marketing for GoToWebinar at LogMeIn, shares secrets to webinar success based on his team's analysis of 350,000 webinars.
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by Kerry O'Shea Gorgone
Chris Marr, founder of CMA, gives Marketing Smarts the inside scoop on how he hosts some of the most popular marketing events in Europe—and how he uses that success to power his broader business goals.
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by Kerry O'Shea Gorgone
Content-strategy insights and tips from best-selling author Jason Miller (Welcome to the Funnel), head of content and social media marketing at LinkedIn Sales and Marketing Solutions EMEA.
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by Kerry O'Shea Gorgone
Digital marketing and PR strategist, consultant, author, and speaker Lee Odden explains why B2B brands need to work with influencers and offers tips for building mutually beneficial influencer relationships to co-create valuable content.
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by Kerry O'Shea Gorgone
Veteran content marketer, cartoonist, and author Tom Fishburne (Your Ad Ignored Here: Cartoons From 15 Years of Marketing, Business, and Doodling in Meetings) talks about the role of humor in marketing and why cartoons might be the ultimate content marketing tool.
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by Kerry O'Shea Gorgone
Amanda Milligan, branded content manager at creative digital agency Fractl, shares content marketing tips based on her experience helping B2B and B2C clients build brand awareness and achieve content marketing ROI.
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by Kerry O'Shea Gorgone
Humor columnist and marketing expert Erik Deckers discusses creative writing techniques that can improve your content marketing.
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by Kerry O'Shea Gorgone
Award-winning actor and best-selling author Alan Alda (M*A*S*H) shares insight into how actively cultivating empathy can improve communication in sales, medicine, science, and practically every other industry. He discusses improv and other approaches for relating to others, and shares many fun stories along the way!
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by Kerry O'Shea Gorgone
Best-selling author and marketing expert David Meerman Scott and musician Juanito Pascual, co-founders of sonic branding studio Signature Tones, discuss how a "sonic logo" and custom music can help you connect with your audience.
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by Kerry O'Shea Gorgone
Marketing consultant, speaker, and author John Jantsch of Duct Tape Marketing shares tips, tricks, and insights for better content marketing, and discusses his latest book, SEO for Growth: The Ultimate Guide for Marketers, Web Designers & Entrepreneurs.
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by Kerry O'Shea Gorgone
Message strategist Tamsen Webster explains "The Red Thread"—a framework for structuring communications that will move your audience to action.
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by Kerry O'Shea Gorgone
Hollywood-filmmaker-turned-brand-storyteller Vern Oakley provides tips and advice for marketers on how to use video to showcase the human side of their organization.
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![Automation in Moderation: Amanda Holmes on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/190620-podcast-amanda-holmes-lg.jpg)
![How to Clearly Articulate What You or Your Brand Do: Clarity Consultant Steve Woodruff on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/190321-podcast-steve-woodruff-lg.jpg)
![The Proverb Effect (And How Marketers Can Use It): Author Ron Ploof on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/160518-podcast-ron-ploof-lg.jpg)
![How to Get to Great Ideas by Pushing Past the Obvious: Dave Birss Talks to Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/181129-podcast-dave-birss-lg.jpg)
![Win (and Keep) Customers Using 'The Laws of Brand Storytelling': Ekaterina Walter and Jessica Gioglio Talk to Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/181120-podcast-walter-gioglio-lg.jpg)
![Why You Need to Produce Original Research: B2B Marketing Forum Speaker Clare McDermott on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/181101-podcast-Clare-McDermott.jpg)
![The 7 Deadly Sins of B2B Content: GoToWebinar's Daniel Waas on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/180404-podcast-Daniel-Waas-lg.jpg)
![How to Win Friends Who Influence People: SAP Ariba's Amisha Gandhi on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/181018-podcast-amisha-gandhi-lg.jpg)
![B2B Marketing People Line Up to See: Cybereason CMO Cindy Klein Roche on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/sm/181011-podcast-cindy-klein-roche.jpg)
![Focus on 10X Growth, Not 10% Improvements: CoSchedule's Garrett Moon on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/180530-podcast-garrett-moon-lg.jpg)
![Employee Engagement and 'Intelligent Inbound': SmartBug Media Founder Ryan Malone on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/180517-podcast-ryan-malone-lg.jpg)
![The Secret to Hosting Unforgettable Live Events: CMA's Chris Marr on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/180131-podcast-Chris-Marr-lg.jpg)
![Create a Content Strategy That Rocks: Jason Miller of LinkedIn Marketing Solutions on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/180124-podcast-Jason-Miller-lg.jpg)
![B2B Influencer Marketing (Seriously!) Lee Odden of TopRank on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/171213-podcast-lee-odden-lg.jpg)
![Humor in Marketing: Marketoonist Tom Fishburne on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/171206-podcast-Tom-Fishburne-lg.JPG)
![Building B2B Brand Awareness Through Content: Amanda Milligan of Fractl on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/171108-podcast-amanda-milligan-lg.jpg)
![A Novel (Writing) Approach to Marketing: Erik Deckers on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/170920-podcast-Erik-Deckers-lg.jpg)
![A Casting Call for Empathic Marketers: Actor and Best-Selling Author Alan Alda on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/170816-podcast-alan-alda-lg.jpg)
Award-winning actor and best-selling author Alan Alda (M*A*S*H) shares insight into how actively cultivating empathy can improve communication in sales, medicine, science, and practically every other industry. He discusses improv and other approaches for relating to others, and shares many fun stories along the way! more![Your Brand in Three Notes: David Meerman Scott and Juanito Pascual Talk Sonic Branding on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/170726-podcast-dms-pascual-lg.jpg)
![Hacks That Make Your Content Sticky Like Duct Tape: John Jantsch on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/170712-podcast-john-jantsch-lg.jpg)
![How to Incite Action With Marketing: Use 'The Red Thread.' Tamsen Webster on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/170531-podcast-tamsen-webster-lg.jpg)
![Creating Tinseltown-Worthy Branded Video Content: Vern Oakley on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/170322-podcast-Vern-Oakley-lg.jpg)
![Using Constant Curiosity to Create 'Firecracker Content': Jon Burkhart on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/180906-podcast-Jon-Burkhart-lg.jpg)
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