Join host George B. Thomas and guest Kellie Walenciak for a compelling conversation about finding meaning in the work you do, championing the underdog, and the role marketers can play in aligning their company's external branding with internal inclusion. more

Podcast guest Tish Millsap introduces the who, what, where, when, and why framework for revenue attribution. She discusses what attribution really is, why you need a plan before buying a software tool, why you'll likely need more than one attribution model, and more. more

Join George B. Thomas and podcast guest Matt Heinz for a nuanced discussion on the alignment of business objectives, the nature of Sales enablement, an integrated approach to data management, and more, featuring a score of practical tips and tricks for achieving synergy between your Sales and Marketing efforts. more

In this episode of Marketing Smarts, host George B. Thomas and guest Jason Harris explore the elements that form the foundation of successful communication strategies. They discuss connection in terms of outcomes, ownership, consistency, Jason's "connect four" technique, and more. more

Host George B. Thomas and guest Joey Coleman discuss employee engagement, including the elements that drive a motivated and productive workforce, ensuring your business thrives. Learn about hurdles you might encounter and how to overcome them, ensuring your team is fully engaged and committed to your B2B success. more

The best thing you can do for your sales enablement, says podcast guest Owen Richards, is fix your Sales and Marketing alignment. Empathy between the two teams leads to shared celebrations of success. more

Generative AI is certainly a hot topic in a general and philosophical sense. But how can it actually be integrated into business processes to change the way we do marketing? Join host George B. Thomas and guest David Greenberg for a conversation about conversations: AI-powered conversations, conversational metrics, conversational benchmarks, ... more

Host George B. Thomas and guest Jill Roberson delve into the differences between digital evolution and digital transformation, including why companies should get used to being uncomfortable and mark their digital journey with evolutionary milestones instead of treating transformation as a single task. more

Host George B. Thomas and guest Amrita Mathur dive into how marketing-led growth can get you from $0 to $30 million in less than three years. Learn what marketing-led growth is, why marketing is more than just sales support, how to implement what you learn from campaigns, and more. more

Host George B. Thomas and guest Bonnie Crater talk marketing attribution, from single-touch and multitouch to attribution and funnel metrics and the differences between them. They also discuss how attribution helps you maximize your budget in a tight market. more

Steve Multer joins host George B. Thomas for a conversation on communication, humanity, the shortcomings of AI, creating passion, the right way to talk about your job, and a whole lot more. more

Christoph Trappe and host George B. Thomas talk all about marketing careers, from how you know you're in the right place to how marketers can be agents of change in their organization. more

How do you turn random word-of-mouth customer referrals into a measurable marketing program? Join host George B. Thomas and Duck Tape Marketing's John Jantsch for a discussion about the strategy and benefits of referral generation. more

Marketing Smarts host George B. Thomas and analytics authority Christopher Penn discuss data science and why it is essential to B2B marketing. They also cover what AI means for the industry, how to implement machine-learning, and how to think like a data scientist. more

Sydni Craig-Hart and host George B. Thomas discuss why having conversations with your customers is the most vital element of becoming inclusive, and why inclusivity has become so essential in the post-pandemic world. more

Host George B. Thomas and Peter Prodromou discuss the advent of AI and how to use it as a tool for better communication, controlled brand narrative, and more efficient internal processes. more

Semrush's Olga Andrienko and host George B. Thomas discuss what visual search is, whether it's right for your company, and how to adopt best-practices for it out of the gate. more

Jim McHugh and host George B. Thomas discuss the differences between revenue marketing and lead-driven marketing, hurdles to watch for when transitioning to a revenue-based model, and the nature of the credibility gap (and how to close it). more

Host George B. Thomas and guest Paul Flaharty discuss how to build a great marketing team in 2023, including how important it is to your future success and how company leaders can stay a step ahead of their business needs. more

A kind of fear surrounds AI content writing—mostly about it replacing human writers. Never fear: May Habib is here to assuage that fear by discussing the practical employment of AI writing, including successes, hurdles, and how to begin. more

Changes are happening around Google Analytics. Have you started to adapt for your analytics future? Katie Robbert chats about GA4, including what's changing, why it's changing, and what it all means for you as a marketer. more

Brand voice has become top-of-mind in marketing as more and more people support businesses that share their values. But how you treat your customers is only part of the battle—employees have to be part of the conversation, too. more

Ceros CMO Jamie Gier has no problem admitting that she gets overwhelmed by the relentless advance of technology and the ways it's shaping marketers' personal and professional lives. more

The reason you're just now hearing about RevOps everywhere, says SmartBug Media CEO Jen Spencer, is because leaps in technology are redefining the architecture of companies. more

Turning fans into brand evangelists doesn't have to come from outside influencers. Dan Sanchez from Sweet Fish Media shares how giving employees the freedom to establish their own personal brands can have a positive impact on the company's growth. more