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![A B2B Deep Dive Into Consumer Patience and Time to Win: Jay Baer on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/240111-podcast-Jay-Baer-lg.jpg)
Episode guest Jay Baer delves into "Consumer Patience" and "Time to Win," detailing what those concepts mean for B2B marketers (hint: it has to do with a culture of responsiveness), what key elements they consist of, and how they can significantly influence your marketing strategy. more![Discovering the Brain Science That Drives B2B Buyer Behavior: Nancy Harhut on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/210311-podcast-nancy-harhut-lg.jpeg)
Join host George B. Thomas and guest Nancy Harhut for an in-depth conversation about behavioral science, emotional decision-making, and being brain-friendly with your marketing messaging. They also discuss the ethics of influence and the reasons a target audience might say no. more![A 'Brand Differentiation Through Experience Innovation' Conversation: Allen Adamson on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/230817-podcast-allen-adamson-lg.jpg)
As the world continues to evolve, it's crucial for businesses to keep up. In episode 559 of the Marketing Smarts podcast, George B. Thomas and Allen Adamson discuss the importance of adapting to changing times. more![B2B Marketers, the Customer Journey, and Sales: Pam Didner on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/220825-podcast-pam-didner-lg.jpg)
In this episode of the Marketing Smarts podcast, author Pam Didner sheds light on the problems marketers face pertaining to the creation and usage of a customer journey. She also gives us her thoughts on how that impacts the organization—especially sales teams. more![Building Communities and the Future of Event Marketing: Mia Masson on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/220303-podcast-mia-masson-lg.jpg)
Mia Masson talks about the upheaval the event industry has experienced over the past two years, what the future of events looks like, and why building a community—even by accident—is a must for all marketers. more![Brand Positioning and Customer Insights: Debbie MacInnis and Allen Weiss on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/210624-podcast-Debbie-Allen-lg.jpg)
Customer insights master Debbie MacInnis and positioning expert Allen Weiss join us to talk about two strategic areas in which organizations are struggling. more![Why People Really Do What They Do: 'Primal Brain' Author Tim Ash on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/210408-podcast-tim-ash-lg.jpg)
Evolutionary psychology and digital marketing expert Tim Ash shares insights from his book 'Unleash Your Primal Brain: Demystifying How We Think and Why We Act.' more- Unlocking the nuances of the human brain in relation to marketing is a fascinating area of study. Nancy Harhut joins us to talk psychology, behavioral sciences, questionable experiments, and how these all relate to marketing. more
![Smoking Brisket and the Customer Experience: Art and Science With Christian Selchau-Hansen on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/201022-podcast-Christian-Selchau-Hansen-lg.jpg)
Christian Selchau-Hansen, CEO and co-founder at Formation.ai, talks about smoking meat, brand loyalty, the price of brisket in Ireland, customer experience, data collection, and much more! Tune in and learn how to build a loyal following through a four-step process. more![Marketing From A to [Gen]Z: 'Zconomy' Author Jason Dorsey on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/201001-podcast-jason-dorsey-lg.jpg)
Jason Dorsey, co-author of the new book Zconomy: How Gen Z Will Change the Future of Business—and What to Do About It, joins Marketing Smarts to talk about what Gen Z wants from a brand, how to earn their brand loyalty, and how to stoke engagement among this valuable group. more![The Novel Economy, Generation N, and Thriving in a Digital-First Environment: Futurist Brian Solis on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/200819-podcast-brian-solis-lg.jpg)
Futurist, author, and Salesforce Global Innovation Evangelist Brian Solis offers insight into what he calls the novel economy and the type of customer that marketers need to serve now. more![What Your Customer Wants (But Can't Tell You): Author Melina Palmer on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/210603-podcast-melina-palmer-lg.jpg)
Behavioral economics expert and author Melina Palmer shares insights from her new book, What Your Customer Wants and Can't Tell You, and explains how you can use science to improve your marketing results. more![How to Change Anyone's Mind: Jonah Berger on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/200305-podcast-jonah-berger-lg.jpg)
Best-selling author and Wharton professor Jonah Berger discusses his book, 'The Catalyst: How to Change Anyone's Mind.' He explains the five hidden factors that impede change (and how to overcome them). more![What 4.7 Billion Interactions Reveal About Customer Experience: Mark Smith of Kitewheel on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/190627-podcast-mark-smith-kitewheel-lg.jpg)
Mark Smith of Kitewheel shares research findings from the 2019 State of the Customer Journey report, and explains how the data reveal B2B as the biggest growth sector in customer journey management. more![What Shoppers Want: Salesforce and Publicis.Sapient Research on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/180823-podcast-young-anderson-lg.jpg)
Heike Young of Salesforce and Hilding Anderson of Publicis.Sapient share some surprising findings from new research on what shoppers want, based on a survey of 6,000 consumers and 1.4 billion e-commerce visits. more![Solve the Mystery of Why People Buy: 'Brand Seduction' Author Daryl Weber on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/170315-podcast-daryl-weber-lg.jpg)
Branding consultant and former Global Director of Creative Strategy at Coca-Cola Daryl Weber shares insights from his book, Brand Seduction: How Neuroscience Can Help Marketers Build Memorable Brands, and offers tips on how to forge emotional connections with your audience. more![How to Own the Consideration Phase: Professor James Loomstein on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/160928-podcast-james-loomstein-lg.jpg)
Marketing professor and agency marketer James Loomstein explains why marketers should focus their efforts (and their budgets) on the consideration phase in 2017. more![Why People Do the Darnedest Things: 'Invisible Influence' Author Jonah Berger on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/160713-podcast-jonah-berger-lg.jpg)
Best-selling author Jonah Berger explains the hidden forces that shape people's behavior and shares insights from his latest book, Invisible Influence. more![Move Past Keywords to Audience Strategy With Conversational Research: Jason Falls on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/160420-podcast-jason-falls-lg.JPG)
Jason Falls, senior vice-president of digital strategy at Elasticity, explains how (and why) to move beyond social media monitoring and keywords to conversational research and audience strategy. more![Forget Big Data, the Future Is in 'Small Data': Author Martin Lindstrom on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/160330-podcast-martin-lindstrom-lg.jpg)
Branding expert, speaker, and best-selling author Martin Lindstrom discusses his unique brand of in-depth consumer research, and shares insights from his latest book, Small Data: The Tiny Clues That Uncover Huge Trends. more![What Makes Buyers Tick: Dr. Carl Marci of Nielsen Consumer Neuroscience on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/160106-podcast-marci-lg.jpg)
Secrets for sussing out what truly drives buying decisions and brand loyalty, courtesy of Dr. Carl Marci, chief neuroscientist at Nielsen Consumer Neuroscience and co-founder of Innerscope Research. more![You Don't Market, You Create Reactions: Jon Taffer of Spike TV's 'Bar Rescue' on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/151118-podcast-Jon-Taffer-lg.jpg)
Jon Taffer, host of Spike TV's "Bar Rescue," rocks Marketing Smarts, sharing insights about branding and promotion based on his 30 years of experience making bars and restaurants profitable. more![How Fulfillment Giant Pitney Bowes Is Powering Modern Marketing: Grant Miller on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/151111-podcast-grant-miller-lg.jpg)
How does a postage meter company thrive in the era of digital marketing? By powering location technology for Twitter, for one. Grant Miller of Pitney Bowes shares the company's agile development philosophy—and more. more![How Little Words Create Big Marketing Impact: Robert Sprague on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/150603-podcast-robert-sprague-lg.jpg)
Marketing strategist and musician Robert Sprague, president and CEO of marketing agency PCI, discusses how little words like "a" and "you" can have a big impact on your marketing success. more![The Secret to Shareable Content: Syed Balkhi Talks to Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/141001-podcast-syed-balkhi-lg.jpg)
Entrepreneur Syed Balkhi, creator of popular sites List25 and WPBeginner, shares tips for creating shareable content. more
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