Go PRO Now
Get unlimited access to all of our exclusive marketing resources
![Does Your Brand Have a Visual Hammer? Laura Ries on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/01012_laura_ries_podcast_lg.jpg)
This week's guest , Laura Ries, believes in tying a brand's core message (the "verbal nail") to a striking visual image (the "visual hammer"). Her premise is straightforward: To leave a lasting impression on the mind of customers and potential customers, brands must rely on images because they wield a ... more
In our latest Marketing Smarts Podcast, we talked to Alicia Arnold, senior VP of digital at Hill Holliday, about the myths surrounding creativity. At the center of our conversation was one myth: Creativity cannot be taught. more
MarketingProfs uses single