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by George B. Thomas
The best thing you can do for your sales enablement, says podcast guest Owen Richards, is fix your Sales and Marketing alignment. Empathy between the two teams leads to shared celebrations of success.
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by George B. Thomas
In this episode of the Marketing Smarts podcast, author Pam Didner sheds light on the problems marketers face pertaining to the creation and usage of a customer journey. She also gives us her thoughts on how that impacts the organization—especially sales teams.
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by Kerry O'Shea Gorgone
Ty Heath, global lead of The B2B Institute at LinkedIn, gives a sneak preview of her B2B Marketing Forum session: "How to Combine Account-Based Marketing and Social Selling on LinkedIn."
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by Kerry O'Shea Gorgone
Amanda Holmes, CEO of Chet Holmes International, explains how to use your automation efforts in combination with human interactions to achieve the best possible results.
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by Kerry O'Shea Gorgone
Account-based marketing expert and Unleash Possible author Samantha Stone explains ABM and how you can use it to improve your bottom line.
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by Kerry O'Shea Gorgone
Strategic adviser and sales-alignment expert Ian Altman shares insights from the new edition of his book Same Side Selling: How Integrity and Collaboration Drive Extraordinary Results for Sellers and Buyers.
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by Kerry O'Shea Gorgone
Michelle Cirocco, head of global marketing at demand generation company Televerde, shares how the company trains female inmates as sales professionals, and why it hosted the first TEDx event held inside an Arizona correctional facility.
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by Kerry O'Shea Gorgone
Sales expert, speaker, and author Ian Altman talks 2018 business trends and offers tips for aligning your sales and marketing teams so they're all focused on the same revenue-related goals.
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by Kerry O'Shea Gorgone
Perry Marshall, business consultant and best-selling author of books on sales and Google AdWords, shares valuable insights from his book 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More.
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by Kerry O'Shea Gorgone
Wendy Connell, vice-president of marketing at digital media company Storyblocks, shares tips for acquiring new customers, retaining existing customers, minimizing churn when you operate on a subscription model, and more.
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by Kerry O'Shea Gorgone
Nipul Chokshi of predictive analytics company Lattice Engines explains how account-based marketing can be scaled to work for companies with a large volume of target accounts, and offers advice for implementing ABM.
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by Kerry O'Shea Gorgone
Marketing professor and agency marketer James Loomstein explains why marketers should focus their efforts (and their budgets) on the consideration phase in 2017.
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by Kerry O'Shea Gorgone
Full-Funnel Marketing author Matt Heinz explains why (and how) marketers should embrace revenue-based metrics to demonstrate to their executives Marketing's impact on the organization.
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by Kerry O'Shea Gorgone
Marketing technologist and former energy industry marketer Virginie Glaenzer discusses sustainability, open source content, customer experience, and what it means to be an "awakened brand."
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by Kerry O'Shea Gorgone
David Spark, owner of brand journalism company Spark Media Solutions, shares practical tips from his book Three Feet From Seven Figures: One-on-One Engagement Techniques to Qualify More Leads at Trade Shows.
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by Kerry O'Shea Gorgone
Adam Bluemner shares strategies for following up with B2B website leads based on his study that analyzed 63,256 phone calls.
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by Kerry O'Shea Gorgone
Jon Milller, co-founder of Marketo and co-founder and CEO of Engagio, explains account-based marketing and how it can improve your marketing results.
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by Kerry O'Shea Gorgone
Bestselling authors Jill Konrath (Selling to Big Companies) and Donal Daly (Account Planning in Salesforce) explain how sales managers can set their teams up to succeed in the era of modern, customer-centric marketing.
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by Kerry O'Shea Gorgone
Demandbase Chief Marketing Officer Peter Isaacson discusses the "golden age of B2B marketing," how to measure success, and using account-based marketing to increase revenue.
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by Kerry O'Shea Gorgone
Amanda Holmes became CEO of Chet Holmes International when she was 24, and she has proven an incredibly effective millennial CEO. Amanda shares her approach to sales, leadership, and more.
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by Kerry O'Shea Gorgone
Emily Videtto and Alyssa Hall host the "Style My House" Facebook page for GAF, a 129-year-old roofing manufacturer with a complex B2B sales cycle. Videtto and Hall share their secrets to reaching a new audience through social media, audience research, and relevant content.
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by Kerry O'Shea Gorgone
Communication expert Tamsen Webster explains why most marketing and sales messages fail to drive action; she also shares the surprisingly simple secret to more effective messages.
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by Kerry O'Shea Gorgone
Sysomos SVP of Marketing Amber Naslund shares insights about enterprise marketing, the importance of corporate culture, cultivating brand advocates, and more.
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by Kerry O'Shea Gorgone
Best-selling author, speaker, and marketing expert David Meerman Scott discusses the radical change underway in sales and customer service, and shares tips for how businesses can succeed under these new rules.
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by Kerry O'Shea Gorgone
Show and Tell author Dan Roam explains a new way to craft presentations that will grab (and keep) your audience's attention and inspire them to take action.
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![Empowering Sales Success—The Role of Marketing in Sales Enablement: Owen Richards on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/230907-Owen-Richards-lg.jpg)
![B2B Marketers, the Customer Journey, and Sales: Pam Didner on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/220825-podcast-pam-didner-lg.jpg)
![Two Great Tactics That Work Great Together, B2B Social Selling and ABM: LinkedIn's Ty Heath on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/190926-podcast-ty-heath-lg.jpg)
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![Everything You Ever Wanted to Know About Account-Based Marketing (But Were Afraid to Ask): Samantha Stone on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/190523-podcast-samantha-stone-lg.jpg)
![Selling Isn't a Game, It's a Puzzle: Author Ian Altman on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/190502-podcast-ian-altman-lg.jpg)
![Marketing With Conviction: Michelle Cirocco of Televerde on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/180830-podcast-Michelle-Cirocco-lg.jpg)
![Bring Your Sales and Marketing Stars Into Alignment for 2018: Ian Altman on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/180110-podcast-ian-altman-lg.jpg)
![Optimize Your Marketing With '80/20': Consultant, Author Perry Marshall on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/180103-podcast-perry-marshall-lg.jpg)
![How to Find (and Keep) Customers of a Subscription Product: Wendy Connell of Storyblocks on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/171115-podcast-wendy-connell-lg.jpg)
![What's Old Is New Again... Account-Based Marketing: Nipul Chokshi of Lattice Engines on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/170118-podcast-nipul-chokshi-lg.jpg)
![How to Own the Consideration Phase: Professor James Loomstein on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/160928-podcast-james-loomstein-lg.jpg)
![Embrace Revenue Responsibility With 'Full-Funnel Marketing': Author Matt Heinz on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/160831-podcast-Matt-Heinz-lg.jpg)
![Not Everything Has an ROI (and That's OK): Virginie Glaenzer on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/160525-podcast-virginie-glaenzer-lg.jpg)
![How to Not Waste Your Time (and Money) at Tradeshows: David Spark on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/160504-podcast-david-spark-lg.jpg)
![The Most Effective Lead Follow-Up Strategies: Adam Bluemner on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/160309-podcast-adam-bluemner-lg.jpg)
![Fish With a Spear, Not a Net: Engagio's Jon Miller Talks Account-Based Marketing on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/151125-podcast-jon-miller-lg.jpg)
![The Secret to Sales Success: Jill Konrath and Donal Daly on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/150902-podcast-konrath-daly-lg.jpg)
![The Golden Age of B2B Marketing: Peter Isaacson of Demandbase on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/150826-podcast-Peter-Isaacson-lg.jpg)
![How to Reach 100% of Your Audience: CEO Amanda Holmes on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/150812-podcast-Amanda-Holmes-lg.jpg)
![Raising the Roof With B2B Social Media: GAF Roofing on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/150304-podcast-Emily-Videtto-Alyssa-Hall-lg.jpg)
![Why Your Marketing Doesn't Work: Tamsen Webster Talks to Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/141022-podcast-tamsen-webster-lg.jpg)
![The Future of Enterprise Marketing: Sysomos SVP Amber Naslund Talks to Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/141008-podcast-amber-naslund-lg.jpg)
![The New Rules of Sales and Service: David Meerman Scott Talks to Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/140903-podcast-David-Meerman-Scott-lg.jpg)
![Presentations: 'Show and Tell' Author Dan Roam Talks to Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/140709-podcast-dan-roam-lg.jpg)
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