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![The Recipe for 'Brand Hysteria': Johnny Cupcakes on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/200709-podcast-Johnny-Cupcakes-lg.jpg)
Get secrets for building an addictive brand from award-winning entrepreneur Johnny Earle, founder of world-renowned clothing brand Johnny Cupcakes. more![How to Change Anyone's Mind: Jonah Berger on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/200305-podcast-jonah-berger-lg.jpg)
Best-selling author and Wharton professor Jonah Berger discusses his book, 'The Catalyst: How to Change Anyone's Mind.' He explains the five hidden factors that impede change (and how to overcome them). more![How to Get Personal With Your Marketing: Alyce CEO Greg Segall on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/200130-podcast-Greg-Segall-lg.jpg)
Even in the era of data protection legislation, some marketers continue to adhere to old ways. But a massive upheaval of marketing will occur in the next couple of years, which is why smart marketers will focus on building long-term relationships through personalization. more![Storytelling, Digital Transformation, Customer Experience... and You: Contently's Joe Lazauskas on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/191031-podcast-joe-lazauskas-lg.jpg)
Joe Lazauskas, head of marketing at Contently, shares advice on using storytelling for content marketing and successfully managing digital transformation. He also discusses the resurgence of interest in customer experience. more![A B2B Case Study in Influencer Marketing: Adobe's Rani Mani on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/190829-podcast-rani-mani-lg.jpg)
Rani Mani, head of social influencer enablement at software giant Adobe, shares the mindset, approaches, and tactics that make the Adobe Insiders program successful. more![Marketing With 'A-Peel': Savannah Bananas Owner Jesse Cole on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/190801-podcast-Jesse-Cole-lg.jpg)
Savannah Bananas owner Jesse Cole explains how a 'fans first' approach, a unique organizational culture, and a willingness to be zany helped him to bring summer league baseball to Savannah, a city that hadn't hosted a successful baseball team in 90 years. more![What 4.7 Billion Interactions Reveal About Customer Experience: Mark Smith of Kitewheel on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/190627-podcast-mark-smith-kitewheel-lg.jpg)
Mark Smith of Kitewheel shares research findings from the 2019 State of the Customer Journey report, and explains how the data reveal B2B as the biggest growth sector in customer journey management. more
Six marketing experts sit down with Kerry O'Shea Gorgone at Adobe Summit to talk customer experience, creativity and innovation, the 25th anniversary of digital advertising, and more. more![Putting Heart Into Your Business: 'Heartificial Empathy' Author Minter Dial on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/180614-podcast-Minter-Dial-lg.jpg)
'Heartificial Empathy' author Minter Dial shares insights on increasing empathy in yourself, your company, and even in your machines. more![What You Need to Know About GDPR and Data Privacy: Lisa Loftis of SAS Talks to Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/190228-podcast-lisa-loftis-lg.jpg)
Lisa Loftis of analytics software company SAS updates marketers on the General Data Privacy Regulation ('GDPR') and offers advice on how to keep your data collection activities legal. more![Doing Well, Doing Good, and Doing Right: Nichole Kelly Explains 'Conscious Marketing' on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/180418-podcast-nichole-kelly-lg.jpg)
Nichole Kelly, chief consciousness officer at Conscious Marketing Institute and author of How to Measure Social Media discusses "conscious marketing" and explains why marketers need to embrace transparency and use the data they collect to benefit consumers. more![How to Find (and Keep) Customers of a Subscription Product: Wendy Connell of Storyblocks on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/171115-podcast-wendy-connell-lg.jpg)
Wendy Connell, vice-president of marketing at digital media company Storyblocks, shares tips for acquiring new customers, retaining existing customers, minimizing churn when you operate on a subscription model, and more. more![The 300th Episode of Marketing Smarts: Inaugural Guest Lou Imbriano Returns [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/171011-podcast-lou-imbriano-lg.jpg)
Marketing Smarts celebrates a major milestone: the 300th episode of the show! To mark the occasion, we bring back our very first guest, Lou Imbriano—strategist, author, and former vice-president and CMO of the New England Patriots. more![60+ Boutique Hotels, 1 Unique Brand: Kathleen Reidenbach of Kimpton on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/170906-podcast-Kathleen-Reidenbach-lg.jpg)
Kathleen Reidenbach, chief commercial officer for Kimpton Hotels & Restaurants, shares lessons in managing a global brand for a hospitality company with more than 60 boutique properties all over the world. more![Loyalty in the Time of Couponing: Barry Kirk on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/170823-podcast-barry-kirk-lg.JPG)
Barry Kirk, vice-president of marketing for Maritz Motivation Solutions, shares tips on developing effective loyalty programs and discusses strategies for building "cult loyalty" for your brand. more![A Casting Call for Empathic Marketers: Actor and Best-Selling Author Alan Alda on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/170816-podcast-alan-alda-lg.jpg)
Award-winning actor and best-selling author Alan Alda (M*A*S*H) shares insight into how actively cultivating empathy can improve communication in sales, medicine, science, and practically every other industry. He discusses improv and other approaches for relating to others, and shares many fun stories along the way! more![How to Incite Action With Marketing: Use 'The Red Thread.' Tamsen Webster on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/170531-podcast-tamsen-webster-lg.jpg)
Message strategist Tamsen Webster explains "The Red Thread"—a framework for structuring communications that will move your audience to action. more![How to Become Hyper-Relevant—Build a 'Free Range' Brand: Nicole Ertas on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/170222-podcast-nicole-ertas-lg.jpg)
Many once-dominant brands find it tough to stay relevant today. Brand strategist Nicole Ertas offers tips for building a "free range" brand that reaches various types of buyers. She also discusses new buyer archetypes and how to appeal to each type. more![Creating Brand Fans on a Grand Scale: Musician Peter Hollens on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/170208-podcast-peter-hollens-lg.jpg)
Musician Peter Hollens built a following of more than 1.5 million YouTube subscribers through collaboration, a commitment to regular content, and audience feedback. The lessons he learned can help marketers build their own valuable audiences. more![Mastering 'The Physics of Brand': Dan Wallace, Aaron Keller, and Renee Marino on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/161130-podcast-Wallace-Keller-Marino-StudioShot.jpg)
The co-authors of The Physics of Brand share insights from the book on building a valuable brand. Authors and marketing experts Dan Wallace, Aaron Keller, and Renee Marino discuss who drives the majority of buying decisions, how you can connect with influencers to amplify your message, and the importance of ... more![How to Pull Off a B2B Rebrand While Growing Sales and Fighting Slavery: CMO Alicia Tillman on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/161109-podcast-Alicia-Tillman-lg.jpg)
SAP Ariba CMO Alicia Tillman discusses the company's rebranding campaign and commitment to ending forced labor throughout the supply chain, and how B2B buyers and B2C buyers are not so different. more![Social Media, CX, and Lessons From Working With Steve Jobs: LiveWorld's Peter Friedman on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/161026-podcast-peter-friedman-lg.jpg)
Peter Friedman, former Apple vice-president, and founder and CEO of LiveWorld, shares insights on social media for brands, customer experience, and business. more![Embrace Revenue Responsibility With 'Full-Funnel Marketing': Author Matt Heinz on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/160831-podcast-Matt-Heinz-lg.jpg)
Full-Funnel Marketing author Matt Heinz explains why (and how) marketers should embrace revenue-based metrics to demonstrate to their executives Marketing's impact on the organization. more![Customer Relationships, Digital Marketing, and eBay for Dummies: Marsha Collier on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/160824-podcast-marsha-collier-lg.jpg)
Digital marketing and e-commerce expert Marsha Collier, author of 32 books, including eBay for Dummies, discusses how to manage customer relationships across channels, why behavior is more important than demographics, and what marketers can learn from successful eBay sellers. more![Not Everything Has an ROI (and That's OK): Virginie Glaenzer on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/160525-podcast-virginie-glaenzer-lg.jpg)
Marketing technologist and former energy industry marketer Virginie Glaenzer discusses sustainability, open source content, customer experience, and what it means to be an "awakened brand." more
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