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![Unraveling SEO Secrets for B2B Marketers: Kyle Roof on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/231123-podcast-Kyle-Roof-lg.jpg)
If you're feeling overwhelmed by SEO, this episode of Marketing Smarts is for you. Host George B. Thomas leads a discussion with Kyle Roof about what really matters in SEO, what doesn't, and where to start. more![How Artificial Intelligence Is Impacting SEO: Chris Rodgers on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/230928-podcast-Chris-Rodgers-lg.jpg)
Host George B. Thomas and guest Chris Rodgers delve into AI and its connection to SEO, breaking it down into easy-to-understand terms. They discuss the emergence of prompt engineering, the importance of educating yourself, the necessity of maintaining a high-quality output, and more. more![Unleashing the Power of Pillar-Based Marketing: Ryan Brock on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/230824-podcast-Ryan-Brock-lg.jpg)
Get ready to forget everything you thought you knew about SEO. Host George B. Thomas and guest Ryan Brock discuss the powerful approach of pillar-based marketing and becoming a topical authority in the eyes of Google. more![Maximizing Your B2B Marketing Budget—Recession Strategies and Tips: Lindsay Boyajian Hagan on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/230202-podcast-lindsay-boyajian-hagan-lg.jpg)
B2B SaaS marketer Lindsay Boyajian Hagan and host George B. Thomas discuss what marketing strategies to lean on during economic uncertainty, including listening to customers, optimizing old content, and aligning siloed teams. more![Visual Search for B2B Marketing Success: Olga Andrienko on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/221222-Olga-Andrienko-lg.jpg)
Semrush's Olga Andrienko and host George B. Thomas discuss what visual search is, whether it's right for your company, and how to adopt best-practices for it out of the gate. more![A Marketer's Guide to SEO in 2022: Franco Valentino on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/220519-podcast-franco-valentino-lg.jpg)
Most SEO conversations are about on-page SEO, which is important. But there is so much more that marketers should be paying attention to. This episode takes a deep dive into everything from outbound SEO to accessibility. more![SEO, Sleeping Outside, and Super Tuscan Wine: Wil Reynolds on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/211104-podcast-wil-reynolds-lg.jpg)
The cutting edge of search may have moved beyond keywords and links to deciphering what Google has learned about the searcher. Wil Reynolds of Seer shares his insights on SEO, as well as philosophies on leadership and giving back to the community. more![How to Position Your B2B Brand for Search: Garrett Mehrguth on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/200326-podcast-Garrett-Mehrguth-lg.jpg)
Garrett Mehrguth, founder of Directive Consulting, explains why it's nearly impossible to rank for organic search terms, and shares tips on positioning your B2B brand for search. more![Influencers, SEO, and Getting More Done Than Seems Humanly Possible: Andy Crestodina on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/190912-podcast-andy-crestodina-lg.jpg)
Andy Crestodina of Orbit Media shares tips from his upcoming B2B Marketing Forum presentation on influencer marketing and SEO, and opens up about how he gives 100 talks a year, runs a business, and keeps his book Content Chemistry up to date. more![Voice, AI, and the Future of Search: SEO Expert Jeremiah Smith of SimpleTiger on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/180726-podcast-Jeremiah-Smith-lg.jpg)
SEO expert Jeremiah Smith of online marketing agency SimpleTiger discusses voice, AI, and other developments in search engine marketing, and shares tips for maximizing traffic and conversions. more![Backlinks, Hiring Tips, and Building a Business Overseas: Kris Reid on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/161012-podcast-kris-reid-lg.jpg)
Search engine optimization expert Kris Reid shares tips for optimizing content and unconventional approaches for hiring talent. He also discusses how (and why) to build a business overseas. more![Put the Audience First: Sonia Simone of Copyblogger on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/130116-podcast-sonia-simone-lg.jpg)
"Search engine robots—the last time I checked—do not have credit cards to buy your product," says Sonia Simone of Copyblogger Media. Which is why, she adds, "It makes more sense for us to look at SEO as a function of content, rather than content as a function of SEO." more![Making the Case for Google+: Guy Kawasaki on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/071211_guy_kawasaki_lg.jpg)
Guy Kawasaki loves Google+ so much, he wrote a book about it: What the Plus! Since I've been rather slow to get on the Google+ bus, I invited Guy to Marketing Smarts to talk about why I should give it a(nother) shot. more![A Holistic Approach to Content and SEO Strategy: Lee Odden on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/061912_lee_odden_podcast_lg.jpg)
What does it mean to have a holistic approach to content marketing and SEO? Since that's precisely what Lee Odden calls for in his new book, that's exactly what I asked him in this episode of Marketing Smarts. more![How to Save Marketing From Itself: Ian Lurie and Geoff Livingston Talk LIVE to Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/041112_podcast_lg.jpg)
In this week's episode of Marketing Smarts, Ian Lurie, CEO of Portent Interactive, and Geoff Livingston, author and marketing strategist, offer unique perspectives on how to rescue marketing from itself. more
Nichole Goodyear, strategic adviser at Extole, chats about running startups, changes in advertising, and the future of social search... in the latest Marketing Smarts podcast from MarketingProfs. more
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