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![Mastering the Revenue Attribution Puzzle: Tish Millsap on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/231109-podcast-Tish-Millsap-lg.JPG)
Podcast guest Tish Millsap introduces the who, what, where, when, and why framework for revenue attribution. She discusses what attribution really is, why you need a plan before buying a software tool, why you'll likely need more than one attribution model, and more. more![How Marketers Can Navigate a World Minus Cookies: Jodi Daniels on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/230720-podcast-Jodi-Daniels-lg.jpg)
Host George B. Thomas and guest Jodi Daniels explore the fundamentals of internet cookies, their impact on the daily lives of marketers, and the reasons marketers may need to transition to a cookieless world. more![A B2B Marketer's Guide to Marketing Attribution: Bonnie Crater on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/230629-podcast-Bonnie-Crater-lg.jpg)
Host George B. Thomas and guest Bonnie Crater talk marketing attribution, from single-touch and multitouch to attribution and funnel metrics and the differences between them. They also discuss how attribution helps you maximize your budget in a tight market. more![A B2B Marketing Deep Dive on AI Foundations, the Future, and More: Christopher Penn on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/230216-podcast-chris-penn-lg.jpg)
Marketing Smarts host George B. Thomas and analytics authority Christopher Penn discuss data science and why it is essential to B2B marketing. They also cover what AI means for the industry, how to implement machine-learning, and how to think like a data scientist. more![A Privacy-First World Won't Hurt Your Customer Relationships, It Will Transform Them: Kipp Bodnar on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/220728-podcast-kipp-bodnar-lg.jpg)
How important is it to have a privacy-centered strategy in 2022? We chat with HubSpot CMO Kipp Bodnar about the state of data privacy, first-party data, becoming a more human-focused marketer, and more. more
Changes are happening around Google Analytics. Have you started to adapt for your analytics future? Katie Robbert chats about GA4, including what's changing, why it's changing, and what it all means for you as a marketer. more![How to Implement Artificial Intelligence in Marketing: Rajkumar Venkatesan on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/210819-podcast-Rajkumar-Venkatesan-lg.jpg)
Rajkumar Venkatesan, co-author of "The AI Marketing Canvas: A Five-Stage Road Map to Implementing Artificial Intelligence in Marketing," gives us a sneak peek at the road map and offers insight into how marketers can get started using AI. more![How to Become a Data-Driven Company (Without a Data Scientist): Linda Schumacher on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/191003-podcast-linda-schumacher-lg.jpg)
Learn how to become a data-driven organization from Linda Schumacher, senior director of analytics and data strategy at CX company Qualified Digital. more![What You Need to Know About GDPR and Data Privacy: Lisa Loftis of SAS Talks to Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/190228-podcast-lisa-loftis-lg.jpg)
Lisa Loftis of analytics software company SAS updates marketers on the General Data Privacy Regulation ('GDPR') and offers advice on how to keep your data collection activities legal. more![Everything You Wanted to Know About Predictive Analytics (But Were Afraid to Ask): Christopher Penn on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/180314-podcast-chris-penn-lg.jpg)
Chris Penn, co-founder of Brain+Trust Insights and author of Leading Innovation: Build a Scalable, Innovative Organization, discusses predictive analytics and how your company can use data to plan more effective marketing campaigns. more![B2B Influencer Marketing (Seriously!) Lee Odden of TopRank on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/171213-podcast-lee-odden-lg.jpg)
Digital marketing and PR strategist, consultant, author, and speaker Lee Odden explains why B2B brands need to work with influencers and offers tips for building mutually beneficial influencer relationships to co-create valuable content. more![Marketing Drives Revenue, and Now You Can Prove It: Radius SVP Shari Johnston on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/170503-podcast-shari-johnston-lg.jpg)
Radius Senior Vice-President of Marketing Shari Johnston discusses how marketing operations has evolved so that Marketing now directly contributes to an organization's revenue strategy. more![Funnel Metrics, Attribution, and Measuring Marketing ROI in Any Industry: Christine Vermes on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/170111-podcast-Christine-Vermes-new-lg.jpg)
This episode's focus: funnel metrics and attribution, and ways to measure marketing ROI in any industry, from software and technology to the game of polo. more![If You're Not Gating Your Videos, You're Doing It Wrong: Kristen Craft of Wistia on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/161207-podcast-kristen-craft-lg.jpg)
Kristen Craft of video hosting company Wistia shares the secret to creating video content that converts. more![For Marketing Success, the Rx Is UX: Tracy Rosecrans of Healthline on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/160622-podcast-Tracy-Rosecrans-lg.jpg)
Tracy Rosecrans, SVP of marketing and product for Healthline media, explains how she used content, UX, and SEO to transform Healthline.com into the fastest-growing health information site in the US, with more than 40 million monthly unique views. more![B2B Data-Driven Marketing: Author Ruth Stevens on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/160427-podcast-ruth-stevens-lg.jpg)
Ruth Stevens discusses her new book, B2B Data-Driven Marketing, shares tips on how to collect and use data to improve B2B marketing results, and offers insights from her time as a senior marketer at companies like Time Warner and IBM. more![Why Real-Time Data Is Not Fast Enough Anymore: Tim Hayden of Zignal Labs on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/160413-podcast-hayden-lg.jpg)
Zignal Labs Vice-President of Marketing Tim Hayden discusses data-driven marketing and split-second analytics, and why email and Twitter are very much alive. more![Measuring the B2B Customer Journey: Bryan Semple on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/160316-podcast-bryan-semple-lg.JPG)
Private equity/startup go-to-market executive Bryan Semple shares insights on marketing measurement and the B2B customer journey, focusing on how modern marketers can measure the impact of their efforts. more![A Lyrical Entrepreneur: Author, Professor, and Opera Singer Ja-Nae Duane on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/151014-podcast-ja-nae-duane-lg.jpg)
Entrepreneur, professor, and opera singer Ja-Nae Duane shares tips and insights from her latest book, The Startup Equation, due out in early 2016. more![Marketing and Mad Men's Legacy: Sq1's Ernie Capobianco on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/150429-podcast-Ernie-Capobianco-lg.jpg)
Ernie Capobianco discusses the legacy of Mad Men—how the advertising tactics depicted in the AMC series have held up—and how the tools of today have changed marketing and promotion. more![Use Data, Experiences to Create Lifetime Customers: Sitecore's Lars Petersen on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/150304-podcast-lars-birkholm-petersen-lg.jpg)
Lars Birkholm Petersen, author and global director of business optimization services at Sitecore, explains how brands can use data to create connected customer experiences across channels. He shares insights from the book Connect: How to Use Data and Experience Marketing to Create Lifetime Customers more![The Marketing Performance Blueprint: PR 20/20 Founder Paul Roetzer Talks to Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/141015-podcast-roetzer-lg.jpg)
Paul Roetzer—founder of inbound marketing agency PR 20/20, author of The Marketing Agency Blueprint—shares tips for smart staffing and measuring marketing results from his latest book, The Marketing Performance Blueprint. more![Revenue and the CMO: Author Glenn Gow Talks to Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/140115-podcast-glenn-gow-lg.jpg)
Helping your company to embrace social selling doesn't have to be an all-or-nothing proposition: You can implement a pilot program to demonstrate how social media can have a positive impact on revenue. Glenn Gow shares tips for starting a successful pilot program at your organization. more![Content Marketing and Entrepreneurship: Skyword CEO Tom Gerace Talks to Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/130807-podcast-Tom-Gerace-lg.jpg)
Serial entrepreneur and Skyword CEO Tom Gerace talks with Marketing Smarts about content strategy, affiliate marketing, entrepreneurship, and everything in between. more![Content, Customer-Centricity, and the Power of Data: Acxiom's Tim Suther on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/130327-podcast-tim-suther-lg.jpg)
This week's guest on Marketing Smarts is Tim Suther, chief marketing and strategy officer for Acxiom, a firm that Tim referred to as "the original Big Data company"; FRONTLINE called it "one of the biggest companies you've never heard of." more
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