Go PRO Now
Get unlimited access to all of our exclusive marketing resources
![Market Research for B2B Marketing Success: Jim Longo on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/220929-podcast-jim-longo-lg.jpg)
Marketing Smarts jumps into the good, the bad, and the ugly that B2B marketers have faced in the name of market research. Jim Longo talks about how to get started, gives words of wisdom, and explains what market research success looks like. more![Developing an Indispensable B2B Brand-Inspired Growth Strategy: Mitch Duckler on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/220804-podcast-mitch-duckler-lg.jpg)
This chat with Mitch Duckler is about brand, and even more important, about creating an indispensable brand. Learn what a successful brand looks like and why extending your brand may be the next right move. more![Get to Know the New B2B Decision-Makers: LinkedIn's Ty Heath Shares New Research on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/190926-podcast-ty-heath-lg.jpg)
Ty Heath of LinkedIn's B2B Institute shares new research about the changing behaviors and attitudes of the new B2B decision-makers. more![What Your Customer Wants (But Can't Tell You): Author Melina Palmer on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/210603-podcast-melina-palmer-lg.jpg)
Behavioral economics expert and author Melina Palmer shares insights from her new book, What Your Customer Wants and Can't Tell You, and explains how you can use science to improve your marketing results. more![Small Towns Present Big Opportunities for Marketers: Rural-Business Expert Becky McCray on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/200227-podcast-Becky-McCray-lg.jpg)
Rural and small-town business expert Becky McCray shares insights from the Survey of Rural Challenges, and explains the potential rural markets hold for global organizations. more![What You Need to Know About GDPR and Data Privacy: Lisa Loftis of SAS Talks to Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/190228-podcast-lisa-loftis-lg.jpg)
Lisa Loftis of analytics software company SAS updates marketers on the General Data Privacy Regulation ('GDPR') and offers advice on how to keep your data collection activities legal. more![Why You Need to Produce Original Research: B2B Marketing Forum Speaker Clare McDermott on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/181101-podcast-Clare-McDermott.jpg)
B2B Marketing Forum speaker Clare McDermott, head of research at Mantis Research, gives Marketing Smarts listeners a sneak preview of her MarketingProfs B2B Forum presentation, "Give Them What They Want: Produce Original Research Your Audience Craves." more![B2B Data-Driven Marketing: Author Ruth Stevens on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/160427-podcast-ruth-stevens-lg.jpg)
Ruth Stevens discusses her new book, B2B Data-Driven Marketing, shares tips on how to collect and use data to improve B2B marketing results, and offers insights from her time as a senior marketer at companies like Time Warner and IBM. more![Move Past Keywords to Audience Strategy With Conversational Research: Jason Falls on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/160420-podcast-jason-falls-lg.JPG)
Jason Falls, senior vice-president of digital strategy at Elasticity, explains how (and why) to move beyond social media monitoring and keywords to conversational research and audience strategy. more![Why Real-Time Data Is Not Fast Enough Anymore: Tim Hayden of Zignal Labs on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/160413-podcast-hayden-lg.jpg)
Zignal Labs Vice-President of Marketing Tim Hayden discusses data-driven marketing and split-second analytics, and why email and Twitter are very much alive. more![Forget Big Data, the Future Is in 'Small Data': Author Martin Lindstrom on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/160330-podcast-martin-lindstrom-lg.jpg)
Branding expert, speaker, and best-selling author Martin Lindstrom discusses his unique brand of in-depth consumer research, and shares insights from his latest book, Small Data: The Tiny Clues That Uncover Huge Trends. more![Data, TV, and the Limitless Focus Group: 4C's Josh Dreller on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/160302-podcast-josh-dreller-lg.jpg)
Joshua Dreller of data science company 4C offers insight into the lasting appeal of television and how data on viewing, combined with social data, can supercharge your message targeting. more![What Makes Buyers Tick: Dr. Carl Marci of Nielsen Consumer Neuroscience on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/160106-podcast-marci-lg.jpg)
Secrets for sussing out what truly drives buying decisions and brand loyalty, courtesy of Dr. Carl Marci, chief neuroscientist at Nielsen Consumer Neuroscience and co-founder of Innerscope Research. more![Brand Attachment: Larry Vincent Talks to Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/140702-podcast-larry-vincent-lg.jpg)
Larry Vincent, founder and executive director of The Brand Studio at United Talent Agency, discusses brand attachment, including how marketers can use it to predict buying behavior. more![Audience-Centric Marketing: Tom Webster Talks to Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/140219-podcast-tom-webster-lg.jpg)
Tom Webster, vice-president of marketing and strategy at Edison Research, explains the simple shift in thinking that can help marketers to create more effective messages. more![Fun With Data Science: John Foreman of MailChimp Talks to Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/140212-podcast-john-foreman-lg.jpg)
MailChimp's chief data scientist explains what "data science" is and how it affects marketing communications, product development, and more. He offers marketing professionals concrete tips for crunching numbers to turn data into insights. more![The Language of Brand Love: Loveworks Author Brian Sheehan Talks to Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/131127-podcast-Brian-Sheehan-lg.jpg)
Author Brian Sheehan discusses his latest book "Loveworks," the characteristics of beloved brands, and how you can create a "sensual experience" for your prospects and customers. more![Did You See That? EyeTrackShop's Jeff Bander Talks Eye Tracking on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/121128-jeff-bander-podcast-lg.jpg)
Before we can effectively communicate with our customers, we need to get their attention. According to Jeff Bander of EyeTrackShop, this means that when evaluating the effectiveness of our ads or calls-to-action or emails or whatever, we need to answer the question, "Did they see them?" more![Every Message Must Be Relevant: IBM's Yuchun Lee on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/092612_yuchunlee_podcast_lg.jpg)
According to IBM's Yuchun Lee, "every communication has to be relevant. That has to be the bar." So how do you make sure that the messages you send out, the offers you make, and the content you create are relevant? more![Email Marketing for Rebels: DJ Waldow and Jason Falls on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/080712_waldow_falls_podcast_lg.jpg)
All rumors to the contrary, email marketing is not dead or dying. In fact, email is thriving, according to DJ Waldow and his co-conspirator Jason Falls, co-authors of the forthcoming book, The Rebel's Guide to Email Marketing, which explodes many email myths and "best-practices." more
Whether you are selling complex technical systems or burgers with fried pickles on them—like my guests in this week's Marketing Smarts—you need to understand your customers and interact with them face-to-face. more![The Rise of the Savvy Auntie: Melanie Notkin on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/060612_melanie_notkin_podcast_lg.jpg)
In this week's Marketing Smarts, Melanie Notkin, founder of SavvyAuntie.com, discusses an important niche market neglected by marketers—women without children of their own, but with children in their lives. more![How Community Management Can Help Your Business Grow: Rachel Happe [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/041812_rachel_happe_podcast_lg.jpg)
There is no question that communities are going to play a bigger and bigger role in the way we all do business. The question is, Is your company ready for it? Rachel Happe of the Community Roundtable offers insights. more![Marketing Is Habit-Forming: Charles Duhigg Talks About the Power of Habit on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/031412_Charles_Duhigg_podcast_lg.jpg)
"During major life changes, our habits are up for grabs," Charles Duhigg says in this week's episode of Marketing Smarts. But when companies gather customer data to shape future buying habits, are they helping customers or helping themselves? more
MarketingProfs uses single