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![LinkedIn Ads Myths, Hurdles, and Strategies B2B Marketers Need to Know: AJ Wilcox on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/230921-AJ-Wilcox-lg.jpg)
Join host George B. Thomas and guest AJ Wilcox for a LinkedIn ads extravaganza that includes hands-on tips for saving money, advantages and disadvantages when compared with Facebook and Google Ads, and handy checklists for transforming LinkedIn Ads into a demand-generation machine. more![The End of Third-Party Cookies Is a New Beginning for Digital Advertisers: Arsen Avakian on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/221110-podcast-arsen-avakian-lg.jpg)
George B. Thomas and Arsen Avakian dive into the end of third-party cookies and how it affects digital advertisers, as well as how important it is to connect to people's emotions during their buyer's journey—even more so than collecting data. Are you ready to have a third-party cookie conversation? more![Out-of-Home Advertising for B2B Marketing Success: Matthew O'Connor on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/220714-podcast-matt-oconnor-lg.jpg)
How can B2B marketers make use of out-of-home (OOH) advertising? Learn how to get started, tackle hurdles along the way, measure your success, and more from AdQuick CEO Matthew O'Connor. more![How to Identify What Advertising Strategy Is Best for Your Business: Rebecca Bugger on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/220526-podcast-becky-bugger2-lg.jpg)
Do you know where you need to be advertising? Many marketers default to digital, but is that where your audience is? Other advertising methods can be paired with digital for the best strategy, according to Rebecca Bugger. more![The Role of Music in Your Brand: Sam Parvin on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/210930-sam-parvin-lg.jpg)
Music plays a pivotal role in branding and advertising. Sam Parvin of Parvin Music discusses how she guides brands through adopting an audio strategy and choosing music that reflects their brand values. more![How to Reach Families Watching On-Demand Video: Charles Gabriel on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/210826-podcast-Charles-Gabriel-lg.jpg)
Charles Gabriel, head of advertising US at WildBrain Spark, talks advertising-based video on demand (AVOD), creating brand-safe content for kids, key trends in connected TV and more. more![How to Make LinkedIn Ads Work for You: A.J. Wilcox on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/210520-podcast-aj-wilcox-lg.jpg)
AJ Wilcox joins the Marketing Smarts podcast to talk all things LinkedIn advertising. The do's and don'ts, the common errors marketers make, and ways you can get the most out of even a limited spend. more![The Ins and Outs of Amazon Advertising (And Why You Should Try It): Timothy Seward on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/191017-podcast-timothy-seward-lg.jpg)
Author and e-commerce expert Timothy Seward (Ultimate Guide to Amazon Advertising) explains how advertising on the platform can benefit any brand (not just Amazon sellers). more![LinkedIn Ads, the B2B Marketer's Secret Weapon: AJ Wilcox on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/190606-podcast-aj-wilcox-lg.jpg)
LinkedIn ad expert AJ Wilcox shares secrets for using Linkedin Ads to generate high-quality leads and nurture them to achieve better sales results. more![Marketing in the Fast Lane: NASCAR Team Owner Tad Geschickter on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/180531-podcast-Tad-Geschickter-lg.jpg)
JTG Daugherty team owner Tad Geschickter talks about his approach to NASCAR sponsorship and brand partnerships. Geschickter's team fields the Monster Energy NASCAR Cup Series cars of AJ Allmendinger and Chris Buescher. more![Facebook Advertising (Yes, for B2B, Too): Peter Reitano and Jeff Goldenberg of Abacus on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/171122-podcast-reitano-goldenberg-lg.jpg)
Jeff Goldenberg and Peter Reitano, co-founders of the Facebook-first performance marketing agency Abacus, share insights on Facebook advertising and the future of agency marketing. more![Your Brand in Three Notes: David Meerman Scott and Juanito Pascual Talk Sonic Branding on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/170726-podcast-dms-pascual-lg.jpg)
Best-selling author and marketing expert David Meerman Scott and musician Juanito Pascual, co-founders of sonic branding studio Signature Tones, discuss how a "sonic logo" and custom music can help you connect with your audience. more![Addressable Advertising and Why Marketers Love It: Experian's Jay Stocki on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/170628-podcast-Jay-Stocki-lg.JPG)
Jay Stocki of Experian Marketing Solutions explains addressable advertising—what it is, how it works, and why it's the future of TV advertising. more
Eight marketing all-stars discuss memorable holiday campaigns: what made their favorites stand out and how to create marketing that stays good longer than your neighbor's fruitcake. more![How to Avoid Losing Millions to Ad Fraud: Forensiq's Amit Joshi on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/161019-podcast-Amit-Joshi-lg.jpg)
Amit Joshi, director of product and data science at tech company Forensiq, explains the different types of ad fraud and how marketers can help detect and prevent ad fraud from siphoning off marketing dollars. more![Get With the Program(matic): Daniel Bornstein of Demand Media on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/160803-podcast-daniel-bornstein-lg.jpg)
Gain insight into programmatic advertising and sponsored content from Daniel Bornstein, senior vice-president of media monetization and operations at Demand Media, a holding company that owns ehow, LIVESTRONG, and CRACKED. more![Data, TV, and the Limitless Focus Group: 4C's Josh Dreller on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/160302-podcast-josh-dreller-lg.jpg)
Joshua Dreller of data science company 4C offers insight into the lasting appeal of television and how data on viewing, combined with social data, can supercharge your message targeting. more![Going Bananas for Minions and Mobile: FunMobility CEO Adam Lavine on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/151021-podcast-adam-lavine-lg.jpg)
Adam Lavine, CEO of mobile-first marketing agency FunMobility, shares insights from the firm's award-winning interactive campaign for Chiquita Bananas featuring gamification and character tie-ins from the motion picture Minions. more![Focus on Lifetime Value: InMobi's Bob Bahramipour on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/150715-podcast-Bob-Bahramipour-lg.jpg)
Former Gigwalk CEO and ad-tech industry veteran Bob Bahramipour of InMobi offers insight into the future of mobile advertising, the metrics that really matter, and the role of corporate culture in building a successful global company. more![Marketing and Mad Men's Legacy: Sq1's Ernie Capobianco on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/150429-podcast-Ernie-Capobianco-lg.jpg)
Ernie Capobianco discusses the legacy of Mad Men—how the advertising tactics depicted in the AMC series have held up—and how the tools of today have changed marketing and promotion. more![Stand Out and Get Your Ideas Heard: Author Dorie Clark on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/150415-podcast-dorie-clark-lg.jpg)
Dorie Clark, author of Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It, explains how to use personal branding and thought leadership to enhance your career and get your breakthrough idea heard in the marketplace. more![The Digital Marketer: Larry Weber and Lisa Henderson Talk to Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/160618-podcast-weber-henderson-lg.jpg)
From native advertising and content strategy to how the C-Suite has evolved, Larry Weber and Lisa Henderson discuss what marketers need to know to stay relevant in their industry. more![Becoming a Social Business: Marcus Nelson of Addvocate Talks to Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/140326-podcast-marcus-nelson-lg.jpg)
Marcus Nelson, founder of Addvocate, shares insights into how companies can empower employees as brand advocates (and why they should)! more![Entrepreneurship for Freaks: Chris Brogan Talks to Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/140319-podcast-chrisbrogan-lg.jpg)
Chris Brogan discusses his new business book, The Freaks Shall Inherit the Earth, as well as what distinguishes "freaks" from more traditional entrepreneurs and how to maintain a supportive community when the trolls come calling. more![Facebook Marketing Expert Mari Smith Talks to Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/140305-podcast-mari-smith-lg.jpg)
Facebook marketing expert Mari Smith shares tips for achieving the best reach possible using a combination of paid and organic posts. more
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