Go PRO Now
Get unlimited access to all of our exclusive marketing resources
![Tasteful Branding: Supermarket Superstar Chris Cornyn Talks to Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/130918-podcast-chris-cornyn-lg.jpg)
Food branding expert Chris Cornyn serves up marketing advice for would-be food entrepreneurs—including on the Lifetime reality series "Supermarket Superstars." more![We Are Here to Persuade People: Michael Weiss of figure18 on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/130403-podcast-Michael_Weiss-lg.jpg)
Michael Weiss, managing director at figure18 and a veteran speaker, consultant, client advocate, and sales executive, has an interesting perspective on marketing and advertising, not to mention the role of the agency, in today's always-on, always-open business environment. more![Content, Customer-Centricity, and the Power of Data: Acxiom's Tim Suther on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/130327-podcast-tim-suther-lg.jpg)
This week's guest on Marketing Smarts is Tim Suther, chief marketing and strategy officer for Acxiom, a firm that Tim referred to as "the original Big Data company"; FRONTLINE called it "one of the biggest companies you've never heard of." more![Did You See That? EyeTrackShop's Jeff Bander Talks Eye Tracking on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/121128-jeff-bander-podcast-lg.jpg)
Before we can effectively communicate with our customers, we need to get their attention. According to Jeff Bander of EyeTrackShop, this means that when evaluating the effectiveness of our ads or calls-to-action or emails or whatever, we need to answer the question, "Did they see them?" more![Getting Content Strategy Right: Michael Brenner on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/082212_michael_brenner_podcast_lg.jpg)
The "S" word can be intimidating, but failure to articulate a clear strategy (and goals!) for your content marketing will undermine its effectiveness. Here, Michael Brenner discusses how SAP defines—and implements—its content strategy. more![Toward the Product-Centric Future: Mike Troiano Talks About Advertising and Branding on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/030712_Mike_Troiano_podcast_lg.jpeg)
Over the last 100 years, a business culture emerged based on mass production, mass consumption, and mass advertising in print and, especially, on television. Now, the media landscape is undergoing an unprecedented technical revolution—and highlighting a critical weakness at the core of marketing communications. more![The Changing Agency/Client Relationship: Glenn Engler Talks to Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/020812_glenn_engler_podcast_lg.jpg)
Senior-level marketers don't seem to believe their digital partners are adequately extending their service capabilities in the digital age. So how does an agency demonstrate that it "gets" digital? Glenn Engler, CEO of Digital Influence Group, answers that question in this episode of Marketing Smarts. more
Why is it that so many books, supposedly about marketing and business, seem more focused on self-actualization and personal empowerment? Author Julien Smith answers that question in this week's Marketing Smarts podcast. more
We all know that our marketing materials solve our problems. But do they solve other people's problems? I invited Laura Fitton, founder of oneforty, to explore the idea of useful marketing in our latest Marketing Smarts podcast. more
In this week's Marketing Smart's podcast, writer and social media manager Shannon Paul discusses the elements of a social strategy, the keys to effective content marketing, and the art of "being human." more
How can you convince the C-suite of the value of your social media efforts? The key is to translate social media metrics into "core metrics your company is already measuring," Marketing Smarts guest Nichole Kelly says. more
"Marketers understand what rhetoric's all about," says Jay Heinrichs, this week's guest on Marketing Smarts. Rhetoric is about changing people's behavior. And yet, to many, rhetoric is a medieval oddity, an ancient artifact more
People running nonprofits are under attack by zombies! Idea zombies, that is. That was the topic of John Haydon's session at the recent BlogWorld Expo, and the starting point of our conversation in this episode of Marketing Smarts more
In this episode of Marketing Smarts, we talk with Scott Brinker of ion interactive about why marketing departments need marketing technologists and why software is the key to creating a memorable customer experience. more
Nichole Goodyear, strategic adviser at Extole, chats about running startups, changes in advertising, and the future of social search... in the latest Marketing Smarts podcast from MarketingProfs. more
MarketingProfs uses single