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by Kerry O'Shea Gorgone
Bot Academy and Mixergy founder Andrew Warner chats with Kerry O'Shea Gorgone of MarketingProfs about how chatbots can enhance your marketing efforts.
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by Kerry O'Shea Gorgone
Ben Kaplan, senior director of mobile strategy and product at the American Cancer Society, discusses the mobile strategy that increased mobile app revenue 80% in 2016 for the organization.
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by Kerry O'Shea Gorgone
Peter Friedman, former Apple vice-president, and founder and CEO of LiveWorld, shares insights on social media for brands, customer experience, and business.
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by Kerry O'Shea Gorgone
How does a postage meter company thrive in the era of digital marketing? By powering location technology for Twitter, for one. Grant Miller of Pitney Bowes shares the company's agile development philosophy—and more.
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by Kerry O'Shea Gorgone
Adam Lavine, CEO of mobile-first marketing agency FunMobility, shares insights from the firm's award-winning interactive campaign for Chiquita Bananas featuring gamification and character tie-ins from the motion picture Minions.
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by Kerry O'Shea Gorgone
Kevin Bachus, co-creator of the Xbox, senior VP of entertainment and games strategy at Dave & Buster's, discusses how the company uses mobile games to stay connected with customers between visits.
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by Kerry O'Shea Gorgone
Former Gigwalk CEO and ad-tech industry veteran Bob Bahramipour of InMobi offers insight into the future of mobile advertising, the metrics that really matter, and the role of corporate culture in building a successful global company.
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by Kerry O'Shea Gorgone
Tim Hayden, co-author of the forthcoming book The Mobile Commerce Revolution, shares insights into consumer behavior, how mobile affects that behavior, and how marketers can embrace the seismic shift that mobile represents.
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by Kerry O'Shea Gorgone
Marcus Nelson, founder of Addvocate, shares insights into how companies can empower employees as brand advocates (and why they should)!
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by Kerry O'Shea Gorgone
Scott Stratten's expressed his frustration with QR codes in no uncertain terms. His most recent book—QR Codes Kill Kittens—provides example after example of poorly executed marketing concepts that will make you want to laugh and cry at the same time.
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by Kerry O'Shea Gorgone
Michelle Andres, vice-president of digital media for the Baltimore Ravens, explains how the organization rose to social media prominence in the NFL and turned its official website from a lonely afterthought into the online destination for fans.
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by Matthew Grant
"Mobile is a behavior. It's not a technology." That's what Tim Hayden, CMO of 44Doors, told me when we discussed the "mobile moment" in this episode of our Marketing Smarts podcast.
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by Matthew Grant
Whenever we present content on mobile marketing, we get the question: What are the B2B applications? I've often wondered if B2B marketers could be thinking about mobile—specifically, mobile apps—in other ways.
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![Why Your Company Needs a Chatbot (and How to Get One): Bot Academy Founder Andrew Warner on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/240215-andrew-warner-podcast-lg.jpg)
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![Social Media, CX, and Lessons From Working With Steve Jobs: LiveWorld's Peter Friedman on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/161026-podcast-peter-friedman-lg.jpg)
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![Going Bananas for Minions and Mobile: FunMobility CEO Adam Lavine on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/151021-podcast-adam-lavine-lg.jpg)
![Win With Mobile Games: Kevin Bachus of Dave & Buster's on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/150722-podcast-kevin-bachus-lg.jpg)
![Focus on Lifetime Value: InMobi's Bob Bahramipour on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/150715-podcast-Bob-Bahramipour-lg.jpg)
![The Mobile Commerce Revolution: Tim Hayden Talks to Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/140716-podcast-tim-hayden-lg.jpg)
![Becoming a Social Business: Marcus Nelson of Addvocate Talks to Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/140326-podcast-marcus-nelson-lg.jpg)
![QR Codes Kill Kittens: Author Scott Stratten Talks to Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/131204-podcast-scott-stratten-lg.jpg)
![Social, Mobile, and the Future of Sports Marketing: Michelle Andres of the Baltimore Ravens Talks to Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/130821-podcast-Michelle-Andres-lg.jpg)
