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![Standing Out From the Crowd and Salsabrating the Good: Jay Whitney on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/211118-whitney-podcast-lg.jpg)
Sometimes strategic marketing means putting your budget somewhere that isn't your own products. FoodStory Brands CMO Jay Whitney recounts his experiences marketing smaller food brands through exceptionalism and a focus on social causes. more![Building Community While Building a Global Brand: Heidi Clarke of The Sandals Foundation on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/190425-podcast-heidi-clarke-lg.jpg)
Sandals Foundation Director of Programs Heidi Clarke opens up about Sandals' work in the community, why every business should give back, and how the resort chain makes it easy for vacationers to get involved. more![Zealous Campaigning for Zero Cancer: Colony Brown of ZERO on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/180920-podcast-Colony-Brown-lg.jpg)
The VP of Marketing & Communications for ZERO - The End of Prostate Cancer discusses nonprofit marketing and explains how ZERO's community of champions (ZERO's Heroes) has helped those affected by the illness and drummed up support for research. more![Increasing Awareness (and Research Money) to Decrease Cancer: Ben Kaplan on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/170308-podcast-ben-kaplan-lg.jpg)
Ben Kaplan, senior director of mobile strategy and product at the American Cancer Society, discusses the mobile strategy that increased mobile app revenue 80% in 2016 for the organization. more![Big Heart, Small Budget: Social Media for Nonprofits and Small Businesses: M. Valentina Escobar-Gonzalez on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/160921-podcast-Valentina-Escobar-Gonzales-lg.jpg)
Social media expert and networking powerhouse M. Valentina Escobar-Gonzalez lays out her strategy for helping nonprofits and small businesses achieve social media success. more![How 'Dolphin Tale' Brought 800,000 Visitors a Year to Clearwater Marine Aquarium: CMO Bill Potts on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/160907-podcast-bill-potts-lg.JPG)
How can you use stories to garner support for a cause or organization? Here's a story that inspired the movie Dolphin Tale and saved Clearwater Marine Aquarium from financial disaster, as told by its CMO, Bill Potts. more![Branding, Philanthropy, and Open Hearts: Actress Jane Seymour on Marketing Smarts [Video]](https://i.marketingprofs.com/assets/images/articles/lg/160323-podcast-jane-seymour-lg.jpg)
Award-winning actress, author, and philanthropist Jane Seymour shares lessons on branding, storytelling, and the importance of giving back in this special video edition of Marketing Smarts. more![Storytelling and Nonprofit Marketing: Invisible People's Mark Horvath Talks to Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/140820-podcast-horvath-lg-Chris-Walter-photo.jpg)
Mark Horvath, founder of InvisiblePeople.tv, shares advice for marketers on how to share meaningful stories that move people to take action. more![Angry Walnuts and Men's Health: 'ZERO--The End of Prostate Cancer' CEO Jamie Bearse Talks to Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/130904-podcast-Zero2012logo-lg.jpg)
Jamie Bearse, CEO of ZERO—The End of Prostate Cancer, discusses nonprofit marketing, blogger outreach, and promoting men's health (even when doing so makes them uncomfortable). more![Marketing Strategy for Colleges and Universities: 'Social Works' Author Michael Stoner Talks to Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/130508-podcast-michael_stoner-lg.jpg)
Michael Stoner shares insights he gained from compiling 25 case studies in higher education marketing, and how marketers can build integrated marketing plans that maximize audience reach using traditional channels, social media, and emerging platforms. more![Cause Marketing and Autism Awareness: Jason Falls of CafePress Talks to Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/130424-podcast-jason-falls-lg.jpg)
Jason Falls of CafePress talks about cause marketing, Autism Awareness Month, and how businesses of any size can give back to the community. more![Don't Let Data Drive, Let It Inform: Beth Kanter and KD Paine on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/121812_kanter_paine_podcast_lg.jpg)
Beth Kanter and Katie Delahaye (KD) Paine, authors of Measuring the Networked Nonprofit: Using Data to Change the World, discuss performance metrics and nonprofits. more![Reaching the Unreachable: Boston University's Dean Elmore on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/1031012-podcast-dean-kenn-elmore-lg.jpg)
Boston University's Dean of Students Kenn Elmore discusses BU's sometimes-pioneering use of social media, including for "reaching the unreachable." During our conversation, I asked him to explain what he meant by "the unreachable." more![Can Marketing Get You Out of Jail or Save Your Soul? Marketing Smarts Live [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/050912_podcast_lg.jpg)
We took Marketing Smarts on the road and recorded the podcast live in Los Angeles, where I interviewed Eric Granof, CMO at the largest underwriter of surety bail in the US, and Brad Abare, communications director of a Los Angeles-based church. more![How to Save Marketing From Itself: Ian Lurie and Geoff Livingston Talk LIVE to Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/041112_podcast_lg.jpg)
In this week's episode of Marketing Smarts, Ian Lurie, CEO of Portent Interactive, and Geoff Livingston, author and marketing strategist, offer unique perspectives on how to rescue marketing from itself. more
People running nonprofits are under attack by zombies! Idea zombies, that is. That was the topic of John Haydon's session at the recent BlogWorld Expo, and the starting point of our conversation in this episode of Marketing Smarts more
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