Go PRO Now
Get unlimited access to all of our exclusive marketing resources
by George B. Thomas
Get ready to forget everything you thought you knew about SEO. Host George B. Thomas and guest Ryan Brock discuss the powerful approach of pillar-based marketing and becoming a topical authority in the eyes of Google.
more
by George B. Thomas
High-quality website traffic helps improve your revenue and marketing ROI. So how do you get there? Brian Dean shares tips, tricks, and tools for a strategy that results in more sales and leads.
more
by Matt Snodgrass
Mike Betzer, SVP and GM at Khoros Care, dives into the history of the 800 number, long distance dialing, personalized messaging, and MCI—all in an effort to get to the heart of why companies struggle to really talk to their customers.
more
by Kerry O'Shea Gorgone
Garrett Mehrguth, founder of Directive Consulting, explains why it's nearly impossible to rank for organic search terms, and shares tips on positioning your B2B brand for search.
more
by Kerry O'Shea Gorgone
Search engine optimization expert Kris Reid shares tips for optimizing content and unconventional approaches for hiring talent. He also discusses how (and why) to build a business overseas.
more
by Kerry O'Shea Gorgone
Tracy Rosecrans, SVP of marketing and product for Healthline media, explains how she used content, UX, and SEO to transform Healthline.com into the fastest-growing health information site in the US, with more than 40 million monthly unique views.
more
by Kerry O'Shea Gorgone
Michael Stelzner talks about his journey from writing white papers to founding MyKidsAdventures.com, and what he learned along the way about building a community, honing your social media strategy, and parenting in a high-tech world.
more
by Kerry O'Shea Gorgone
Ian Cleary discusses how he started the social media and technology blog RazorSocial.com, and the tools and tactics he used to turn RazorSocial into one of the "Top 10 Social Media Blogs of 2013" in just six months.
more
by Matthew Grant
Before we can effectively communicate with our customers, we need to get their attention. According to Jeff Bander of EyeTrackShop, this means that when evaluating the effectiveness of our ads or calls-to-action or emails or whatever, we need to answer the question, "Did they see them?"
more
by Matthew Grant
Stand-up comic, author of How to Be Black, and former director of digital at The Onion, Baratunde Thurston has a lethal sense of humor—and an uncanny ability to meld business sense and humor to both build an online audience and keep advertisers happy. Hear what he has to say.
more
by Matthew Grant
In this week's Marketing Smarts, Melanie Notkin, founder of SavvyAuntie.com, discusses an important niche market neglected by marketers—women without children of their own, but with children in their lives.
more
by Matthew Grant
In this week's episode of Marketing Smarts, social media consultant Michelle McCormack shares four key lessons she's learned about social media success—and what it takes to attain it.
more
by Matthew Grant
In our latest Marketing Smarts Podcast, we talked to Alicia Arnold, senior VP of digital at Hill Holliday, about the myths surrounding creativity. At the center of our conversation was one myth: Creativity cannot be taught.
more
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that
MarketingProfs:
- • will not provide your social data to 3rd parties
- • will not contact friends on your network
- • will not post messages on your behalf
- • will not interact with your social accounts
Your data is secure with
MarketingProfs SocialSafe!
![Unleashing the Power of Pillar-Based Marketing: Ryan Brock on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/230824-podcast-Ryan-Brock-lg.jpg)
![How to Generate High-Quality Traffic That Turns Into Leads and Sales: Brian Dean on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/220616-podcast-brian-dean-lg.jpg)
![What the Airlines Got Right and Why 800 Numbers Are the Worst: Mike Betzer on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/201105-podcast-Mike-Betzer-lg.jpg)
![How to Position Your B2B Brand for Search: Garrett Mehrguth on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/200326-podcast-Garrett-Mehrguth-lg.jpg)
![Backlinks, Hiring Tips, and Building a Business Overseas: Kris Reid on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/161012-podcast-kris-reid-lg.jpg)
![For Marketing Success, the Rx Is UX: Tracy Rosecrans of Healthline on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/160622-podcast-Tracy-Rosecrans-lg.jpg)
![From White Papers to MyKidsAdventures: Michael Stelzner Talks to Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/103013_michael_stelzner_podcast_lg.jpg)
![How to Build an Award-Winning Blog in Just Six Months: Ian Cleary of RazorSocial Talks to Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/130626-podcast-Ian-Cleary-lg.jpg)
![Did You See That? EyeTrackShop's Jeff Bander Talks Eye Tracking on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/121128-jeff-bander-podcast-lg.jpg)
Before we can effectively communicate with our customers, we need to get their attention. According to Jeff Bander of EyeTrackShop, this means that when evaluating the effectiveness of our ads or calls-to-action or emails or whatever, we need to answer the question, "Did they see them?" more![Satire, Politics, and Marketing Fake News: Baratunde Thurston on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/080112_baratunde_podcast_lg.jpg)
![The Rise of the Savvy Auntie: Melanie Notkin on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/060612_melanie_notkin_podcast_lg.jpg)
![What Is the Secret to Social Media Success? LoveTheCool's Michelle McCormack [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/050212_michelle_mccormack_podcast_lg.jpg)
