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![Why 'Influence Marketing' Is Bigger Than Influencers: Jason Falls on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/200312-podcast-jason-falls-lg.jpg)
Speaker, author, and influence marketing expert Jason Falls talks about how most marketing organizations are missing the boat on influence (and how you can win big by getting on board). more![A B2B Case Study in Influencer Marketing: Adobe's Rani Mani on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/190829-podcast-rani-mani-lg.jpg)
Rani Mani, head of social influencer enablement at software giant Adobe, shares the mindset, approaches, and tactics that make the Adobe Insiders program successful. more![Marketing With 'A-Peel': Savannah Bananas Owner Jesse Cole on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/190801-podcast-Jesse-Cole-lg.jpg)
Savannah Bananas owner Jesse Cole explains how a 'fans first' approach, a unique organizational culture, and a willingness to be zany helped him to bring summer league baseball to Savannah, a city that hadn't hosted a successful baseball team in 90 years. more
Best-selling author, consultant, and speaker Mark Schaefer returns to Marketing Smarts to share surprising research and insights from his new book, 'Marketing Rebellion: The Most Human Company Wins.' more![Give Them Something to Talk About: 'Talk Triggers' Authors Jay Baer and Daniel Lemin on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/sm/podcast-test.jpg)
Jay Baer and Daniel Lemin share insights from their new book 'Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth.' more![Influencer Marketing That Works: Shorty Award Winner Jeff Barrett on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/180628-jeff-barrett-podcast-lg.jpg)
Shorty Award winner Jeff Barrett, a social media and PR consultant, speaker, writer, and influencer, shares tips for making influencer marketing work for brands and influencers alike. more![The Positive ROI of an Occasional Flop: 'Dragons' Den' Failure Tom Hunt on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/160727-podcast-tom-hunt-lg.jpg)
TEDx speaker, "Dragon's Den" failure, and successful entrepreneur Tom Hunt explains how he doubled down on his less-than-auspicious turn on the BBC's "Dragon's Den" and won big in business. more![How to Triumph Over Trolls and Misinformation: Janice Person of Monsanto on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/160706-podcast-janice-person-lg.jpg)
Janice Person, online engagement director at Monsanto, shares how blogger outreach and community engagement help the B2B company to overcome negative brand sentiment, misinformation, and outright trolling. more![Insights From Ford Motor Company on Influencer Marketing, Content & More: J T. Ramsay on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/160113-podcast-Ramsay-lg.jpg)
Ford Motor Company's digital media manager, J T. Ramsay, discusses Ford's influencer outreach, brand ambassador program, content marketing, and more. more![When Your Reputation Is on the Line (and Online): 'Manipurated' Author Daniel Lemin on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/151202-podcast-daniel-lemin-lg.jpg)
Digital marketing strategist and bestselling author Daniel Lemin explains how online reviews can damage—or improve—your business, and how you can protect your company's reputation. more![Fun and Games (and Marketing): Loaded Questions' Eric Poses on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/150930-podcast-eric-poses-lg.jpg)
Eric Poses, creator of the game "Loaded Questions," talks game marketing, social media, crowdfunding, and more. more![Why Millennials Ignore Your Marketing (and How to Fix That): Matt Britton on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/150610-podcast-britton-lg.jpg)
Millennials are masters at tuning out marketing messages, but you can connect with this elusive demographic: You just need a different approach. YouthNation author Matt Britton explains how to engage today's youth. more![Marketing That Surprises: A Special Guest Host Takes Over Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/150401-podcast-Ann-Kerry-lg.jpg)
In line with the theme of this episode—marketing that surprises—as well as the day it airs (April Fools' Day), a surprise host takes over Marketing Smarts to discuss campaigns that surprise and (sometimes) delight! more![Innovation in Marketing: Ford's Angie Kozleski Talks to Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/150121-podcast-kozleski-lg.jpg)
Ford Motor Company's global marketing and digital communications manager, Angie Kozleski, discusses Ford's approach to influence marketing, blogger outreach, event marketing, and social media. more![Turn Customers Into Zombie Loyalists: Peter Shankman Talks to Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/130612-podcast-shankman-lg.jpg)
Author and entrepreneur Peter Shankman discusses his book, Zombie Loyalists, and the surprisingly simple approach that turns customers into loyal, passionate brand advocates. more![Power Up Through Experiential Marketing: Shell's Chris Hayek Talks to Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/141203-podcast-chris-hayek-lg.jpg)
Chris Hayek, director of global brand management for Shell Lubricants, explains his approach to integrated marketing, communicating innovation, and creating experiences that bring the brand to life for consumers. more![Building Your Brand's Community: Dan Sullivan of Crowdly Talks to Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/140910-podcast-dan-sullivan-lg.jpg)
Crowdly founder Dan Sullivan shares insights about community management, brand advocacy, influencer outreach, and the psychology of trolls. more![Entrepreneurial Spirit: The Founders of Barefoot Wine Talk to Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/131106-podcast-michael-bonnie-frei-lg.jpg)
Michael Houlihan and Bonnie Harvey started Barefoot Wine in a laundry room and grew it into one of the top US wine brands. They talk about how their approach to selling wine disrupted the industry, and what others can learn from their business model. more![Create Contagious Content: Author Jonah Berger Talks to Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/130911-podcast-berger-lg.jpg)
Jonah Berger, author of the bestselling book Contagious, discusses how companies can use word-of-mouth and social transmission to amplify their brand message. more![Marketing Lessons From Lady Gaga: Author Jackie Huba Talks to Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/130703-podcast-jackie-huba-lg.jpg)
Best-selling author and online marketer Jackie Huba shares marketing lessons from her book Monster Loyalty: How Lady Gaga Turns Followers Into Fanatics. more![Rethink Your Audience: Author and Digital Strategist Sam Ford on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/130320-podcast-sam-ford-lg.jpg)
Though living in a new era of participatory media, our notions of what constitutes an audience and what audiences actually do has not changed much since the broadcast era—and that's a problem, argues Sam Ford. more![Nice Companies Make More Money: Andy Sernovitz on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/071712_andy_sernovitz_lg.jpg)
Getting people to talk about your company in a positive way is far simpler than you think. In the end, it's as obvious as being nice or providing thoughtful customer service. The problem is that many companies fail because they forget "to be human," says Andy Sernovitz in this podcast. more![F-Bombs, Tax Audits, and Marketing Smarts Live in Miami [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/053012_podcast_lg.jpg)
In this week's Marketing Smarts podcast, Summer Joy Boone, director of assimilation and social media at a Florida church, and Janet K. Altman, principal and marketing director at the second largest accounting firm in Florida, offer unique perspectives on a host of marketing topics. more![Can Marketing Get You Out of Jail or Save Your Soul? Marketing Smarts Live [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/050912_podcast_lg.jpg)
We took Marketing Smarts on the road and recorded the podcast live in Los Angeles, where I interviewed Eric Granof, CMO at the largest underwriter of surety bail in the US, and Brad Abare, communications director of a Los Angeles-based church. more![Influencing the Influencers... With a Glock: Paul Barrett Talks About America's Gun on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/022212_paul_barrett_podcast_lg.jpg)
In the early '90s, more than a quarter million Glocks (a semiautomatic pistol) had been sold in the US. Marketers can learn a lot from the runaway success of this handgun, as Bloomberg Businessweek's Paul Barrett told us in this week's episode of Marketing Smarts. more
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