Marketing Smarts Podcasts: Sales

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The Digital Crown: Author Ahava Leibtag Talks to Marketing Smarts [Podcast]

by Kerry O'Shea Gorgone

Sales
Content strategy expert and author Ahava Leibtag shares practical tips for helping your organization develop a content marketing strategy. more
Social Selling and the Modern Buyer: Jill Rowley Talks to Marketing Smarts [Podcast]

by Kerry O'Shea Gorgone

Sales
Jill Rowley issues a clarion call for salespeople to embrace social selling, or risk losing out as modern buyers increasingly direct their own journey. more
Revenue and the CMO: Author Glenn Gow Talks to Marketing Smarts [Podcast]

by Kerry O'Shea Gorgone

Sales
Helping your company to embrace social selling doesn't have to be an all-or-nothing proposition: You can implement a pilot program to demonstrate how social media can have a positive impact on revenue. Glenn Gow shares tips for starting a successful pilot program at your organization. more
Are You a Smart Sales Manager? Josiane Feigon Talks to Marketing Smarts [Podcast]

by Kerry O'Shea Gorgone

Sales
Inside sales expert and author Josiane Feigon discusses her new book, Smart Sales Manager, explains how to manage Millennials, and shares insights into how salespeople can cultivate relationships with social-savvy customers. more
Mastering the Invisible Sale: Tom Martin Talks to Marketing Smarts [Podcast]

by Kerry O'Shea Gorgone

Sales
Tom Martin—founder of Converse Digital and author of The Invisible Sale—discusses his secrets for using content and social networking to drive business growth without cold calls, advertising, or pitching. more
Entrepreneurial Spirit: The Founders of Barefoot Wine Talk to Marketing Smarts [Podcast]

by Kerry O'Shea Gorgone

Sales
Michael Houlihan and Bonnie Harvey started Barefoot Wine in a laundry room and grew it into one of the top US wine brands. They talk about how their approach to selling wine disrupted the industry, and what others can learn from their business model. more
Whiteboard Selling: Author Corey Sommers Talks to Marketing Smarts [Podcast]

by Kerry O'Shea Gorgone

Sales
Corey Sommers, SVP of whiteboard strategy at Corporate Visions, is also co-founder of WhiteboardSelling, where he was CMO. In this episode of Marketing Smarts, he discusses the book he co-wrote with David Jenkins, Whiteboard Selling: Empowering Sales Through Visuals. more
Persuasive Presentations: Communication Expert Nancy Duarte Talks to Marketing Smarts [Podcast]

by Kerry O'Shea Gorgone

Sales
Presentation expert Nancy Duarte shares tips for creating marketing presentations that persuade, and talks about how she and her husband disrupted the graphic design industry with the startup they ran out of their California apartment. more
We Are Here to Persuade People: Michael Weiss of figure18 on Marketing Smarts [Podcast]

by Matthew Grant

Sales
Michael Weiss, managing director at figure18 and a veteran speaker, consultant, client advocate, and sales executive, has an interesting perspective on marketing and advertising, not to mention the role of the agency, in today's always-on, always-open business environment. more
Moving From Attribution to Prediction: Jim Lenskold Talks ROI Metrics on Marketing Smarts [Podcast]

by Matthew Grant

Sales
Demonstrating value is certainly a fine reason to measure our actions and their results. But discussing marketing measurement with Jim Lenskold during this week's Marketing Smarts podcast got me thinking that we may be thinking about the purpose of measurement exactly backwards. more
The Truth Is Unscripted: Adele Revella Talks Buyer Personas on Marketing Smarts [Podcast]

by Matthew Grant

Sales
"Buyer personas don't work if you make stuff up," Adele Revella told me during this week's episode of Marketing Smarts. "They work if you listen to customers first." But to gather real, actionable customer intelligence, you need to talk to actual customers. That can be challenging for two reasons. more
We Are All in Sales: Daniel Pink Talks Selling on Marketing Smarts [Podcast]

by Matthew Grant

Sales
Dan Pink argues that selling (especially in the form of persuading or convincing someone to do this or that) is deeply embedded in our nature. "We need to move away from thinking of selling something as a kind of unnatural, scurrilous act," he insists. more
The Tension Between Marketing and Sales Exposed! Silverpop's Ellen Valentine on Marketing Smarts [Podcast]

by Matthew Grant

Sales
Ellen Valentine, product evangelist at Silverpop and my guest this week on Marketing Smarts, has an interesting perspective on the perennial tension between Marketing and Sales: Technology is to blame! And it's likely the solution, too... more
Achieving True Sales and Marketing Alignment: Constant Contact's Rick Jensen on Marketing Smarts [Podcast]

by Matthew Grant

Sales
Rick Jensen heads up both sales and marketing at Constant Contact, which is an interesting predicament to be in, considering the evolving relationship between Marketing and Sales. I thought he might have something interesting to say about the subject. I was not wrong. more
Keys to Creating Effective Buyer Personas: Ardath Albee on Marketing Smarts [Podcast]

by Matthew Grant

Sales
Has your organization ever created buyer personas? If so, did you ever use them? Many don't—because they don't create truly useful personas in the first place. Ardath Abee lays out key elements of personas you can really use. more
Smart Marketers Road Show Rundown With Jeff Mayersohn and Lou Imbriano [Podcast]

by Matthew Grant

Sales
The final stop of the MarketingProfs Smart Marketers Tour was the beautiful deCordova Museum in Lincoln, MA, on July 10, and it was our best-attended. Our guests were Jeff Mayersohn, owner of the Harvard Bookstore in Harvard Square, Cambridge, and Lou Imbriano, CEO of TrinityOne and former CMO of the ... more
You Are Getting Lead Qualification Wrong: Dan McDade on Marketing Smarts [podcast]

by Matthew Grant

Sales
"Most companies are either under-qualifying or over-qualifying leads," says PointClear's Dan McDade in this episode of the Marketing Smarts podcast. He goes on to explain what he means and offers a three-point solution to the problem. more
Is Giving the Secret to Getting? Bob Burg Guests on Marketing Smarts [Podcast]

by Matthew Grant

Sales
In this week's episode of Marketing Smarts, author Bob Burg explains why giving—consistently providing value to others—is not only a nice way to live life but also a financially profitable way that helps build valuable relationships. more
Marketing Smarts: Hubspot's Mike Volpe on Marketing and Sales

by Matthew Grant

Sales
"You guys are a bunch of clowns who just do arts and crafts all day!" Is that what your sales team says about the marketing folks? Ever wonder how you might get those two hearts to beat as one? more