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by Matt Snodgrass
Caroline Jerome of brand and marketing firm TBGA talks about the importance of data visualization—from the boardroom to the email inbox. She shows us why sharing data in visually pleasing and informative ways can have a huge impact on your audience.
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by Matt Snodgrass
MarketingProfs storytelling subject matter expert and commonsku Chief Content Officer Bobby Lehew shares insight into how storytelling can dramatically improve your B2B content marketing results.
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by Kerry O'Shea Gorgone
Getty Images Chief Marketing Officer Gene Foca joins Kerry O'Shea Gorgone on the Marketing Smarts podcast to talk about how stock photos and videos can boost the effectiveness of your branded content, and how preferences about content are changing.
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by Matt Snodgrass
Afiya Addison, global program manager at the B2B Institute at LinkedIn, discusses why some brands adapt and excel while others struggle just to hold on.
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by Kerry O'Shea Gorgone
Author, speaker, and showrunner Jay Acunzo analyzes three clips from a Marketing Smarts podcast interview with Alan Alda and distills lessons from it that will help you to conduct better interviews and create more effective content.
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by Kerry O'Shea Gorgone
Speaker, author, and influence marketing expert Jason Falls shares tips and insights from his new book, Winfluence: Reframing Influencer Marketing to Reignite Your Brand.
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by Matt Snodgrass
Lindsay Tjepkema, the CEO and a co-founder of Casted, talks about going behind the scenes of a podcast about podcasts, while on a podcast. It gets pretty meta! She also shares some brilliant marketing advice for anyone who has (or wants to start) a podcast.
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by Kerry O'Shea Gorgone
David Fortino, SVP audience and product at NetLine Corporation, shares insights from the company's 2020 State of B2B Content Consumption and Demand Report for Marketers.
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by Kerry O'Shea Gorgone
Tips for financial services marketers from Varci Media owner Shondell Varcianna, a financial services veteran who helps financial institutions create highly targeted and relevant digital content.
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by Kerry O'Shea Gorgone
Consultant, author, and creativity expert Dave Birss gives the MarketingProfs audience advice on fostering creativity and innovating during times of emotional turmoil. Like, say, a global pandemic.
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by Kerry O'Shea Gorgone
Lee Odden of TopRank marketing shares insights from a new research study on B2B influencer marketing, including the characteristics of the most successful B2B brands using influencer marketing.
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by Kerry O'Shea Gorgone
Content strategy expert and author Ahava Leibtag shares advice on distinguishing your message by refining your B2B brand's voice and tone and by using plain language in your content.
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by Kerry O'Shea Gorgone
MarketingProfs storytelling instructor and commonsku Chief Content Officer Bobby Lehew shares insight into how storytelling can dramatically improve your B2B content marketing results.
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by Kerry O'Shea Gorgone
Kelly Hungerford of oral care brand Sunstar Global opens up about how she brought the company's European marketing organization into the digital era.
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by Kerry O'Shea Gorgone
Mathew Sweezey of Salesforce offers tips and insights from his forthcoming book, 'Context Marketing Revolution: How to Motivate Buyers in the Age of Infinite Media.'
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by Kerry O'Shea Gorgone
Fitness expert, author, and YouTube personality Lucy Wyndham-Read returns to talk about how she's continued to dominate the HIIT (high-intensity interval training) market by community-building on social media, creating free content, and leveraging word-of-mouth.
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by Kerry O'Shea Gorgone
Laura Belgray, founder of Talking Shrimp and co-creator of The Copy Cure, shares tips for writing copy that converts.
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by Kerry O'Shea Gorgone
Joe Lazauskas, head of marketing at Contently, shares advice on using storytelling for content marketing and successfully managing digital transformation. He also discusses the resurgence of interest in customer experience.
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by Kerry O'Shea Gorgone
Michael Brenner, content strategist, shares tips from his upcoming B2B Marketing Forum presentation, "Content Marketing Is the Future of B2B: Case Studies for Success," and shares insights from his book Mean People Suck: How Empathy Leads to Bigger Profits and a Better Life.
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by Kerry O'Shea Gorgone
Andy Crestodina of Orbit Media shares tips from his upcoming B2B Marketing Forum presentation on influencer marketing and SEO, and opens up about how he gives 100 talks a year, runs a business, and keeps his book Content Chemistry up to date.
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by Kerry O'Shea Gorgone
Rani Mani, head of social influencer enablement at software giant Adobe, shares the mindset, approaches, and tactics that make the Adobe Insiders program successful.
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by Kerry O'Shea Gorgone
Top LinkedIn video creator and keynote speaker Goldie Chan shares the secrets of her success in content creation, personal branding, and influencer marketing.
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by Kerry O'Shea Gorgone
Konstanze Alex, Dell's director B2B influencer relations and content co-creation, offers insights from the company's success using influencer marketing for B2B.
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by Kerry O'Shea Gorgone
MarketingProfs Chief Content Officer, best-selling author, and global keynote speaker Ann Handley shares her secret to writing addictive email newsletters.
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by Kerry O'Shea Gorgone
Storytelling Summit for Marketers presenter and Brandscaping author Andrew Davis offers tips for producing video testimonials that inspire action.
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![Relationships, Relevance, and Content Marketing for Banks: Shondell Varcianna on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/200910-podcast-shondell-varcianna-lg.jpg)
![Creativity in the Time of COVID: Author and Innovation Thinker Dave Birss on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/200806-podcast-dave-birss-lg.jpg)
![Secrets From the Most Successful Brands in Influencer Marketing: Lee Odden of TopRank on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/200716-infographic-lee-odden-lg.jpg)
![Win at B2B Content by Finding Your Brand Voice: Ahava Leibtag on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/200618-podcast-Ahava-Leibtag-lg.jpg)
![Bringing Your B2B Brand Into the Digital Age: Kelly Hungerford of Sunstar Global Talks to MarketingProfs [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/200423-podcast-Hungerford-lg.jpg)
![How to Motivate Buyers in the Age of Infinite Media: Mathew Sweezey on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/190530-podcast-mathew-sweezey-lg.jpg)
![How This Fitness Expert Grew Her YouTube Subscriber Count 10X in 3 Years: Lucy Wyndham Read on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/191205-podcast-lucy-wyndham-read-lg.jpg)
![The Cure for Crummy Copy: Laura Belgray of Talking Shrimp on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/191107-podcast-laura-belgray-lg.jpg)
![Storytelling, Digital Transformation, Customer Experience... and You: Contently's Joe Lazauskas on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/191031-podcast-joe-lazauskas-lg.jpg)
![Content Marketing, Employee Advocacy, and the Future of B2B: Michael Brenner on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/190919-podcast-michael-brenner-lg.jpg)
![Influencers, SEO, and Getting More Done Than Seems Humanly Possible: Andy Crestodina on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/190912-podcast-andy-crestodina-lg.jpg)
![A B2B Case Study in Influencer Marketing: Adobe's Rani Mani on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/190829-podcast-rani-mani-lg.jpg)
![Using Influencer Marketing on LinkedIn for World Domination (And Brand Awareness): Goldie Chan on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/190822-podcast-Goldie-Chan-lg.jpg)
![The Secret to Dell's Success in B2B Influencer Marketing: Konstanze Alex on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/190815-podcast-konstanze-alex-lg.jpg)
![Putting the 'Letter' Back in 'Newsletter': Ann Handley Talks Writing on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/190725-podcast-Ann-Handley-lg.jpg)
![Effective Video Testimonials That Inspire Action: Storytelling Summit Speaker Andrew Davis on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/190718-podcast-Andrew-Davis-lg.JPG)
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