Quick Reads: Advertising

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Five Stages of the Purchase CycleSearch Engine Marketing
Occasionally people may buy on impulse. Often, however, they go through a recognizable purchase cycle. "By targeting specific cycle stages, advertisers can increase relevancy by delivering appropriate messages at the ...
They're Just Not That Into YouEmail Marketing
It's one of the oldest clichés in the book, and one of the most persistent: parents who assume everyone else will share an equally enraptured fascination with the accomplishments of ...
Speed Racer Eats FedEx's DustMarketing Inspiration
When using DVRs to watch television, we've gotten used to zipping through commercial breaks. We've been also spoiled by limited interruptions at online services like Hulu, where ads rarely last ...
Hello? Is There Anybody In There?Email Marketing
We hear lots of advice about maintaining a clean list, and much of it centers on how to handle subscribers who seem uninterested in your messages. At a certain point, ...
Too Smart to Lose Social Media
Last year, Southwest Airlines refused passage to two young women for obnoxious behavior. The ladies immediately went out and told the press they weren't permitted aboard because they were "too ...
Friends Help Friends Boost RankingsSearch Engine Marketing
"I get by with a little help from my friends." The words of that old Beatles song could well be applied to today's search marketers. After all, there's nothing like a ...
Where Did They Go?!Email Marketing
If you've noticed an unusual drop in open rates for messages sent to Gmail accounts—and for B2C companies, this could represent a large percentage of subscribers—it's probably not your fault. ...
Recession Marketing II: What NOT to CutMarketing in a Downturn
In Part I, we suggested a few cuts to make in your current marketing budget to help keep your bottom line healthy during these tough times. Now let's take a ...
Have Goals, Can MeasureSearch Engine Marketing
You closely monitor the results of your paid-search efforts. Shouldn't you do the same for your natural-search program? In a recent MarketingProfs article, Netconcepts' John Thielmann says measuring your natural search ...
BTW: We Should Meet IRLEmail Marketing
"For too long, too many marketers have underestimated the value of email's impact on offline retail," say Lisa Harmon and Alex Madison in a post at the Email Experience Council ...
Exit LaughingMarketing Inspiration
Like most of us, Elaine Fogel enjoys a good joke. And in a post at the MarketingProfs Daily Fix blog, she points to an irreverent advertisement that puts the subject ...
Stream a Little Stream of MeSocial Media
Email remains one of the least-expensive and highest-converting online marketing techniques out there, but few would argue it isn't past-due for a trendy facelift. Thankfully for the intrepid marketer, there ...
Recession Marketing, Part I: What to CutMarketing in a Downturn
Welcome to MarketingProfs' inaugural issue of Marketing in a Downturn. We are glad you signed on to receive these once-a-week guides to navigating rough economic seas—and safely making it through to ...
Here's Looking for You, KidEmail Marketing
"Effective one-to-one marketing is more than just email," R.J. Talyor states in an article at MarketingProfs. "[Y]our subscribers and customers aren't always staring at their email inboxes. Rather, they're also ...
It's OK to Repeat YourselfSearch Engine Marketing
The news is out: consumers are changing their buying—and search—habits. SearchIgnite reports that users are taking longer to make purchase decisions online: the average time between when they click on an ...
I'm Too Sexy for My ShirtEmail Marketing
Abercrombie & Fitch has built a youth-oriented brand around racy images of shirtless men and scantily clad women, often photographed in provocative poses. Subscribers to the clothier's email campaigns are ...
You Sure Are Testy These DaysEmail Marketing
Just because an email strategy works for one company—even one very like yours—that doesn't mean it will automatically work for you. "This is due to different cultures and expectations," says ...
Gimme Shelter! Quick!Social Media
The iPhone and iPod touch positively swept the Engadget Awards, winning Gadget of the Year, Smartphone of the Year, Handheld of the Year, Portable Media Device of the ...
Beware the SpaminatorEmail Marketing
The best email offer in the world won't accomplish much if it never reaches your intended recipient. Beware: there are strong forces at work these days trying their best to block your ...
Try Analytics the Natural WaySearch Engine Marketing
Let's face it. The Web analytics process can quickly turn complex and frustrating. But a recent post at Marketing Jive suggests it doesn't have to be that way—at least for ...
I'm In With the In-CrowdEmail Marketing
"We all like the comfort of the crowd," says Mark Brownlow in a post at the Email Marketing Reports blog. "The knowledge that others went here before us tells us ...
They Gotta BelieveEmail Marketing
When writing copy for email messages, landing pages and a host of product descriptions, marketers need to be more than clear and concise; they must also persuade readers to click through and ...
Lead That Search Party!Social Media
According to an iProspect and JupiterResearch study released last year, search users prefer "blended" search results—in which results are potpourried with videos and other media—over standard (slightly boring) text-only search ...
Hit Me Baby One More TimeEmail Marketing
While most of the email you send contains stand-alone content, it's worth considering an ongoing campaign that engages your customers with multiple messages. "A series of emails is a great ...
Seek and Ye Shall Find Our EventSearch Engine Marketing
When you plan an event, you pull out all the stops. So, too, should it be with your event promotions. Apogee Search's Brian Combs suggests in a recent MarketingProfs article ...