Quick Reads: Advertising

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I Was Merely Acting!Marketing Inspiration
Set the scene: An attractive blonde Australian sits on the edge of her bed in an all-white bedroom and awkwardly begins a homemade video produced for YouTube. After a few ...
No! No! I Didn't Mean That!Email Marketing
There’s almost nothing worse than sending out an email offer, only to realize a foolish typo or error evaded your eagle eye. It happens to the best of us. And ...
Watch Your Finger on That TriggerEmail Marketing
"Trigger-based email is when you email a message to a customer in response to certain [behavior] or preferences," Valerie Khoo reminds us in a post at the Sydney Morning Herald's ...
The New Paper-or-PlasticEmail Marketing
"OK, so 'digital-or-print' is the new 'paper-or-plastic,'" says Doug Stern in an article at MarketingProfs. "[So, when is it] more appropriate to stick a stamp on [a marketing message] … ...
Tag, You're It!Search Engine Marketing
When the spiders come crawling through your Web pages, will they find what they need to index the pages properly? They will if you're using meta commands, or tags, correctly. ...
The Cinema of SchadenfreudeMarketing Inspiration
Few of us have kind words for the Fortune 500 CEOs who lived it up while the value of their companies, and our 401(k)s, imploded. And with a trio of ...
Glad You Could Join Us!Email Marketing
Smith-Harmon just released its Retail Welcome Email Benchmark Study, which examines best practices at 112 of the Internet's largest retailers. And in a recent post at the Email Karma blog, ...
You Too Can Tweet, Part ISocial Media
Given the recent Facebook redesign, you're probably hearing a lot of yammer about Twitter. If by now you're not familiar with how Twitter can benefit your brand, walk with us ...
The Easy Way to Slice and DiceEmail Marketing
Even a small company can benefit from email messages tailored to a recipient's specific wants and needs. "Using segmentation," says Michael Clark in an article at MarketingProfs, "customers only get ...
Up, Up, and Away!Search Engine Marketing
We may be in a recession, but that isn't stopping marketers from spending on search. According to the new 2008 annual survey and forecast from the Search Engine Marketing Professionals Organization ...
Great. More Spam Jargon.Email Marketing
When you read about spam in email marketing blog posts and articles, you probably notice writers rarely pause to define industry-specific lingo. While you undoubtedly know what block, bounce and ...
Textbook Text MarketingSocial Media
As marketers continue to see good ROI from finely tuned mobile strategies, the humble text message has acquired newfound cachet. And in a recent video posted at the CenterNetworks blog, ...
No Shrinking Violets AllowedB2B Marketing
Shrinking economy? Time to shrink that ad budget. That's the knee-jerk reaction being witnessed at quite a few B2B companies these days. And it may be the exact wrong thing ...
This Space For RentEmail Marketing
Your e-newsletter is an excellent tool for maintaining customer relationships. But it can also generate income if you offer cool ad space in it. In a recent article at MarketingProfs, Drew Adams ...
Words, Words, and More WordsSearch Engine Marketing
A new trend uncovered by Hitwise reveals that search queries on all major search engines are starting to get longer and longer. In a recent study, the measurement firm found ...
Behold the Golden ChannelEmail Marketing
If you're new to digital marketing, you're not alone—and it's never too late to start making an online impact. This especially holds true with email—which, for many marketers, has proved ...
When the Crowd AttacksSocial Media
On Friday 2/27, Skittles surrendered itself to the Zeitgeist. Visits to Skittles.com led users directly to Wikipedia (later changed to a Twitter search for "skittles," then to the official Facebook ...
Tell Me More, Tell Me MoreEmail Marketing
Under normal circumstances, Dylan Boyd believes email copy should be clear and concise. He explains his straightforward rationale in a post at the Email Wars blog: "[I]f I get 500-700 ...
Now, That's a Tiny Window!Search Engine Marketing
In search, you have a very short window of opportunity for engaging your prospect. The key to ensure you get seen through that tiny window: give searchers exactly what they're ...
Sure, I'll Come Fly With You!Email Marketing
It's refreshing when a company seems to get it right, and DJ Waldow uses a post at the Bronto blog to explain why email messages from US Airways impress him ...
You're Driving Me Crazy!Email Marketing
Dylan Boyd, who blogs at The Email Wars, tells the story of an email with the subject line: "Limited time only: save up to 25%! Plus get free shipping." Within, ...
It Really Is All in the MindSocial Media
Lingerie label Agent Provocateur is characterized by its risqué unmentionables and the naughty ladies that grace its adverts. So when it announced plans to explore social media earlier this year, ...
Long Live the KingEmail Marketing
As a busy blogger, Mark Brownlow of Email Marketing Reports often receives questions from his readers. And in a recent post at his blog, he lists a number of typical ...
Have You Considered Analysis?Search Engine Marketing
There are some great free resources to help with keyword research. Overture's Search Term Suggestion Tool, for example, can provide useful insight. But as Keyword Research Analysis expert Valerie DiCarlo ...
Monday, Wednesday, Happy DaysEmail Marketing
Is it better to send an email on Monday or Wednesday? What about Tuesday or Friday? If you wonder about each day's pros and cons, a post at the 60 ...