Quick Reads: Advertising

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Try Some Nonprofit Holiday 'Retail'Email Marketing
"In these stressful economic times, it is more important than ever to build messages that resonate with your audience," says Winston Bowden in an article at MarketingProfs. "Like retailers, nonprofits ...
I Like 'Em Small and FocusedSearch Engine Marketing
Numerous studies have shown that when it comes to finding business information online, the big search engines may fail to deliver. Outsell, for example, found a 31.9 percent failure rate ...
OMG, that looks good!Email Marketing
If the popularity of the 3G iPhone is any indication—Apple sold over one million units during its first weekend on the market—the smartphone is here to stay. According to Loren ...
Cast Your Fate to the iPodSocial Media
It can be tough and costly to win sympathetic ears for your life-changing service. But the Net—and a wildfire proliferation of iPods—have conceived a powerful ally for you: the podcast. ...
Cut the Mystery Man ActCustomer Insight
Is it more effective to tell customers your brand name right away in advertising? Or is it better to create a little mystery, and reveal the brand name only at ...
Treat, Don't Trick, Search EnginesSearch Engine Marketing
While good SEO boosts site traffic, not all tactics used these days are above-board. Some, designed to "trick" search engines, are not only bad business: they can get your site ...
Text Your Vote to ...Email Marketing
In late August, 2.9 million subscribers learned the identity of Barack Obama's running mate with a 26-word text message delivered via SMS (Short Message Service). The announcement joined a trend ...
Application NationSocial Media
When Apple unveiled its first iPhone in 2007, most reviews highlighted features that skewed to personal—rather than business—use. You could use the iPhone for many things, but you surrendered a measure ...
End on a High NoteCustomer Insight
Whether customers come back and buy your product again may likely depend on whether they remember it fondly or not. So, how do you promote positive product memory? Well, research ...
Cool Open-Rate StatsEmail Marketing
Even if your email campaigns meet goals and deliver great ROI, you probably wonder how you compare to industry standards. If so, you’re going to love the spreadsheet in a ...
Sidle Up to the LiveBarSocial Media
If you dropped everything and followed the leader every time a social media tool went live, you'd never have time to do real work. Right? Not this time. Chin up: ...
You're the Top, You're the Louvre MuseumCustomer Insight
No doubt about it: corporate images are important, and many companies work very hard to cultivate them. But how do specific corporate images (eg, an image of being innovative, trustworthy, ...
Loaf RunMarketing Inspiration
A recent television ad from Britain's Hovis has gotten as much press for its cinematic scope as for the bread it markets. Shot with 750 meticulously costumed extras over a ...
The Polarizing Power of Real PeopleMarketing Inspiration
If you have a television, you've seen the snarky Apple ads that personify Microsoft as a hapless dork in a bad suit. That "loser" characterization went more or less unchallenged ...
Design for (Mobile) LivingEmail Marketing
"[Your subscribers] are reading e-mail on mobile devices more frequently than ever," says Winston Bowden in an article at MarketingProfs. "[And] there are some specific issues to consider." At a ...
Is Live Streaming Going Mainstream?Social Media
Do you have a live Internet video channel in your future? You may scratch your head wondering how such a Web presence might improve your business. But, even though it's not ...
The Ties That BindCustomer Insight
Of course we want customers to like our brand. But recent research suggests that an even more important driver of brand equity is brand attachment. Brand attachment represents the emotional ...
From: Grim ReaperEmail Marketing
In a provocative post at the Online Marketer Blog, DJ Francis argues that the days of email marketing—as we know it—are numbered. "Marketers are no longer interrupting customers' lives with sales ...
Keeping Up With the KremplersMarketing Inspiration
Some advertisements stand the test of time, and a classic television spot for Volkswagen is currently making the online rounds. It opens with a shot of two neighbors emerging from ...
Do You See What I See?Email Marketing
It would be terrific if email marketers had universal standards for the creation of all their html messages. In the absence of such comprehensive guidelines, Winston Bowden offers some fundamental design rules ...
The Angel in Red Speaks to UsMarketing Inspiration
According to Drew McLellan, there exist only a few rules for outdoor advertising—for instance, use provocative visuals and less than seven words. But in a blog post, he recalls a ...
We're Short on Euphemism TodayMarketing Inspiration
We live in an age of euphemism. A used car isn't "used," it's "pre-owned"; we're sold "bathroom tissue," not "toilet paper"; and no marketer in her right mind would dream ...
I Need My MP3Social Media
Over 50 percent of music downloaders consider iTunes the best fee-based digital music service. And a growing legion of iTunes users are implementing Coverflow, which lets you scroll through a ...
We're Still Married to the PastMarketing Inspiration
"It is a sociological fact that when times are tough, people turn to the past—to what they know—for comfort," writes Patrick Byers in a post at the Responsible Marketing blog. ...
Does It Come in a, You Know, Box?Marketing Inspiration
In post at the Neuromarketing blog, Roger Dooley says, "U.S. consumers have been conditioned to believe that proper wine comes in a 750ml glass bottle with a natural cork. Artificial ...