Quick Reads: Advertising

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Go for the GoldSocial Media
New Media Monetization Series, Part I: Web Advertising Online advertising spend continues to increase, but the process remains fraught with doubt. This year, NBC paid $894M for the programming rights ...
Suck on ThisMarketing Inspiration
"So I'm flipping through Entertainment Weekly and I come to an ad for some kind of beverage that waylays me with the headline 'SUCK ON THIS,'" writes Julia Rubiner in ...
The Third Screen's the CharmSocial Media
As video continues its great migration from the television set to the Web and smartphones, advertisers face a new challenge: how to reach customers in three places at once. The ...
Who Says You're So Hot?Customer Insight
Marketers may try to distinguish their products from those of their competitors by engaging in comparative advertising. (X Detergent cleans 25% more loads than the leading brand!) But be careful when ...
Video Games: Not Just for KidsSocial Media
Anyone who has witnessed a Wii bowling tournament at a senior center knows it: video games are not just for kids anymore. They are big business. And they are early ...
Avoiding the CAN-SPAM PitfallsEmail Marketing
"At first glance, the CAN-SPAM Act establishes fairly basic rules for an organization to follow," says a whitepaper produced by ExactTarget. "However, given that this law is constantly evolving … ...
Will Dance for GumMarketing Inspiration
In a post at the Servant of Chaos blog, Gavin Heaton says those who aren't sure how to get "viral" could learn a thing or two from Stride Gum, which ...
Radio Gets Its WingsSocial Media
Radio is the original social networking device. Once the key communications technology uniting the country, it has remained a foremost vehicle for marketing. And today's tech advances are opening its ...
... Come Again?Email Marketing
When you work in a specialized field for long enough, technical jargon and industry lingo start to sound like everyday words. You might start to take it for granted that ...
Give Me a Digital SignSocial Media
The days of static billboards, posters and traditional advertising signage are numbered. Marketers can now reach their audience in new places. Digital signage will be a $2.6B business by 2010. ...
You Cost a Lot, So You're PreciousCustomer Insight
Let's face it: customers often equate price with quality. Many consumers think high prices mean high quality, while low prices signal lower quality. Sometimes they're right. But sometimes they're wrong—for ...
How to Create Print Ads that Don't, Um, StinkSmall Business
"Let's be honest," writes Drew McLellan at his Marketing Minute blog. "Most print ads in newspapers and magazines stink." Ouch! Here are some of McLellan's suggestions for producing non-mediocre ads: Use your ...
Wine Enthusiast, Sans CheeseSmall Business
Marketing isn't a one-size-fits-all proposition, and Brian Clark of Copyblogger makes the case for being true to your brand in a post about Gary Vaynerchuk and his online show Wine ...
Product Upgrades: Who Buys?Customer Insight
Advertising has to appeal to a wide range of consumer types. That's why marketers adopt so many different strategies for different audiences: consumers vary in what motivates them. Now, some researchers ...
Looking Good, Fancy FaceCustomer Insight
OK, we're a shallow society. We admit it. Image does matter. And now, researchers are showing that even the typeface you choose for your ads can affect a consumer's experience and behavior. ...
The Slow Art of Customer SeductionMarketing Inspiration
In a post at MarketingProfs' Daily Fix blog, Cam Beck says the days of the traditional publishing model—attracting an audience through compelling content and selling advertising to those who want ...
Recession-Proof Your B2B MarketingB2B Marketing
What's the best way to recession-proof your B2B strategies? Might be wise to follow the lead of the man who coined the phrase "direct marketing." Lester Wunderman, founder of Wunderman ...
Stronger Words, Louder MouthsSmall Business
At his blog Damn! I Wish I'd Thought of That!, Andy Sernovitz discusses something unusual he noticed on the refrigerator at his office. A colleague had gone to the trouble ...
The Brave New World of Blog AdsSmall Business
"With the right creative, no medium comes close to blog advertising in efficiency, effectiveness, focus or influence," says B.L. Ochman in a post at her What's Next Blog. But she warns ...
Get GoredMarketing Inspiration
In a post at his Web Ink Now blog, David Meerman Scott links to this video of Al Gore's recent appearance on 60 Minutes, and opines on the former vice ...
Careful, Smarty MouthCustomer Insight
Can a slogan be too clever? Maybe, maybe not. Puns and plays on words with multiple meanings frequently appear in advertisements: "The Clear Alternative" for a mobile phone company; "Don't ...
Four Blogs You Should Be ReadingSmall Business
If you're a regular reader of Get to the Point, you've probably noticed we have a few favorite bloggers. Each approaches marketing from a different perspective, but what they share ...
Help Your Customer Live the FantasyMarketing Inspiration
Maki, the blogger behind Dosh Dosh, begins a post on selling dreams to your target audience with this quote from William Feather: "The philosophy behind much advertising is based on ...
Is Your Newsletter a Must-Read?Small Business
In a Web 2.0 world of blogs, podcasts and social networks, the humble newsletter might lack sex appeal. And while the notion of a newsletter might not be overtly enticing, ...
The Wisdom of the In CrowdMarketing Inspiration
Every high school has at least a few popular girls. Though they're rarely the prettiest or the most charming, they rule their social scene with a cynicism that would make ...