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![LinkedIn Ads Myths, Hurdles, and Strategies B2B Marketers Need to Know: AJ Wilcox on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/230921-AJ-Wilcox-lg.jpg)
Join host George B. Thomas and guest AJ Wilcox for a LinkedIn ads extravaganza that includes hands-on tips for saving money, advantages and disadvantages when compared with Facebook and Google Ads, and handy checklists for transforming LinkedIn Ads into a demand-generation machine. more![Leveraging YouTube Shorts for B2B Marketing Success: Austin Armstrong on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/230615-Austin-Armstrong-lg.jpg)
George B. Thomas and Austin Armstrong delve into YouTube shorts and their potential to revolutionize business growth, lead generation, and outreach strategies. Discover Austin's personal journey and the groundbreaking possibilities of his cutting-edge AI tool, poised to automate and optimize workflows. more![How B2B Marketers Can Use an Organic Social Media Strategy for Success in 2023: Dorien Morin-van Dam on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/230316-podcast-Dorien-Morin-van-Dam-lg.jpg)
Join host George B. Thomas and social media professional Dorien Morin-van Dam for a discussion about the pillars of an organic social media strategy: content, community, and conversation. more![Creating B2B Social Media Content That Fuels Human Connections: Brooke Sellas on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/221103-podcast-Brooke-Sellas-lg.jpg)
Just because you're a B2B brand doesn't mean you have to be a robot on social media. Brooke Sellas and host George B. Thomas talk connection, conversation, and content in a social media context. more![The Magical Combination of B2B Marketing and Instagram: Jenn Herman on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/221006-podcast-jenn-herman-lg.jpg)
Why Instagram, and why now? Expert author Jenn Herman busts Instagram myths, shares words of wisdom, and dives into how B2B marketers can get started and use the social media platform to its full potential. more![How to Know Whether TikTok Is Right for You or Your Business: Wave Wyld on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/220512-podcast-Wave-Wyld-lg.jpg)
Is TikTok right for business? Is the platform mature enough? How do you get started? We try to answer those questions and more in our conversation with Wave Wyld, a TikTok consultant and queen of trend alerts. more![A New Approach to Social Media: Aaron Templer on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/220317-podcast-Aaron-Templer-lg.jpg)
It's time for marketers to approach social media in a new way. According to Aaron Templer, the way we've been using it isn't effective, and it actually runs contrary to the way social groups operate. more![How to Make LinkedIn Ads Work for You: A.J. Wilcox on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/210520-podcast-aj-wilcox-lg.jpg)
AJ Wilcox joins the Marketing Smarts podcast to talk all things LinkedIn advertising. The do's and don'ts, the common errors marketers make, and ways you can get the most out of even a limited spend. more![Winning + Influence = Winfluence: Author Jason Falls on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/200312-podcast-jason-falls-lg.jpg)
Speaker, author, and influence marketing expert Jason Falls shares tips and insights from his new book, Winfluence: Reframing Influencer Marketing to Reignite Your Brand. more![You CAN Use Social Media for B2B (Even in a Pandemic): 'Ultimate Guide to Social Media' Authors Talk With Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/201015-podcast-lg.jpg)
Mike Allton, Jenn Herman, Stephanie Liu, and Amanda Robinson offer insights on chatbots, Instagram, LinkedIn, video, and more for B2B marketers from their book, the Ultimate Guide to Social Media Marketing, co-written with Eric Butow. more![Relationships, Relevance, and Content Marketing for Banks: Shondell Varcianna on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/200910-podcast-shondell-varcianna-lg.jpg)
Tips for financial services marketers from Varci Media owner Shondell Varcianna, a financial services veteran who helps financial institutions create highly targeted and relevant digital content. more![Set Your Marketing Ablaze: Ryan Stewart Talks Cannabis Marketing on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/200730-podcast-Ryan-Stewart-lg.jpg)
To celebrate episode 420 of the Marketing Smarts podcast, Webris founder and CMO Ryan Stewart joins us to discuss cannabis marketing for B2B and B2C organizations. more![Bringing Your B2B Brand Into the Digital Age: Kelly Hungerford of Sunstar Global Talks to MarketingProfs [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/200423-podcast-Hungerford-lg.jpg)
Kelly Hungerford of oral care brand Sunstar Global opens up about how she brought the company's European marketing organization into the digital era. more![A B2B Case Study in Influencer Marketing: Adobe's Rani Mani on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/190829-podcast-rani-mani-lg.jpg)
Rani Mani, head of social influencer enablement at software giant Adobe, shares the mindset, approaches, and tactics that make the Adobe Insiders program successful. more![Using Influencer Marketing on LinkedIn for World Domination (And Brand Awareness): Goldie Chan on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/190822-podcast-Goldie-Chan-lg.jpg)
Top LinkedIn video creator and keynote speaker Goldie Chan shares the secrets of her success in content creation, personal branding, and influencer marketing. more![How (and Why) to Humanize Your Brand: Author Carlos Gil on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/190808-podcast-carlos-gil-lg.jpg)
Carlos Gil explains why employee advocacy and social media are key to a brand's success, and he shares insights from his new book, The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI. more![LinkedIn Ads, the B2B Marketer's Secret Weapon: AJ Wilcox on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/190606-podcast-aj-wilcox-lg.jpg)
LinkedIn ad expert AJ Wilcox shares secrets for using Linkedin Ads to generate high-quality leads and nurture them to achieve better sales results. more![How to Win Friends Who Influence People: SAP Ariba's Amisha Gandhi on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/181018-podcast-amisha-gandhi-lg.jpg)
SAP Ariba's vice-president of influencer marketing, Amisha Gandhi, discusses the company's approach to building lasting relationships with industry influencers. more![Breaking Rules to Break Records: Damian Keyes on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/180712-podcast-damian-keyes-lg.jpg)
Musician, marketing expert, speaker, and author Damian Keyes shares social media insights from his experience building a $60 million business in the music industry. He also discusses his new book, The Rule-Breaker's Guide to Social Media. more![Influencer Marketing That Works: Shorty Award Winner Jeff Barrett on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/180628-jeff-barrett-podcast-lg.jpg)
Shorty Award winner Jeff Barrett, a social media and PR consultant, speaker, writer, and influencer, shares tips for making influencer marketing work for brands and influencers alike. more![Why Your Business (Still) Needs to Be on Twitter: 'The Tao of Twitter' Author Mark Schaefer on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/150408-podcast-mark-schaefer-lg.jpg)
Marketing consultant, speaker, and best-selling author Mark Schaefer discusses the revised edition of his book The Tao of Twitter and explains why your company needs to be using Twitter for marketing. more![Facebook Advertising (Yes, for B2B, Too): Peter Reitano and Jeff Goldenberg of Abacus on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/171122-podcast-reitano-goldenberg-lg.jpg)
Jeff Goldenberg and Peter Reitano, co-founders of the Facebook-first performance marketing agency Abacus, share insights on Facebook advertising and the future of agency marketing. more![The Fallacy of First-Mover Advantage: Ryan Holmes of Hootsuite on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/171025-podcast-ryan-holmes-lg.jpg)
Hootsuite founder and CEO Ryan Holmes talks about why the "first-mover advantage" isn't really a thing, how he launched his business, why companies should promote employee health, and more. more![60+ Boutique Hotels, 1 Unique Brand: Kathleen Reidenbach of Kimpton on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/170906-podcast-Kathleen-Reidenbach-lg.jpg)
Kathleen Reidenbach, chief commercial officer for Kimpton Hotels & Restaurants, shares lessons in managing a global brand for a hospitality company with more than 60 boutique properties all over the world. more![True Influence Isn't About Follower Counts: Adobe's Joe Martin and Mark Boothe on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/170524-podcast-lg.jpg)
Joe Martin and Mark Booth of Adobe talk about how Adobe effectively uses influencer marketing to dramatically increase the company's reach during (and long after) its annual flagship event, Adobe Summit in Las Vegas. more
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