Quick Reads: Mobile

Access thousands of our mobile online marketing resources here. Select any of the popular topics below to narrow your search. Get unlimited access to all of our exclusive marketing resources. Go PRO Today

Go PRO Now

Get unlimited access to all of our exclusive marketing resources

Boost Customer Service With a Little Digital MagicMobile Marketing
Ever wanted to share a snowman in springtime, send a love letter to a stranger—or surprise a loyal customer with a gift message? Get a load of Layar, which puts the ...
Find Your Glory StoryMobile Marketing
Remember Foursquare, the mobile game where users check in to gather badges and mayorships at their favorite local spots? If you're not a brick-and-mortar retailer, it's understandably hard to imagine ...
Mobile App or Site? Choose With Care.B2B Marketing
Having a mobile app can make sense for a B2B company, says Jennifer Leigh Brown in a post at the B2B Insights Blog. "But there are key considerations when deciding ...
It's an iWorld After AllMobile Marketing
Time to start thinking "i" again—this time for the iPad. Like it or not, it's a mobile device, and 120,000 were preordered in the first 24 hours of its release ...
IM as Team SportMobile Marketing
The Blackeyed Peas' will.i.am recently raised eyebrows during a concert in Florida when he freestyled, in real-time, anything users sent to his BlackBerry. You're thinking, "Whoa, that's a lot of people ...
It's a Mobile Makeover!Mobile Marketing
Dipping your brand into unfamiliar territory (like marketing a mobile app to the masses) isn't just a matter of learning new terrain, it's a matter of rethinking what you think you ...
Go Mobile or Go AwayB2B Marketing
"With 4.6 billion current mobile subscriptions projected to surge to 6.5 billion mobile connections by 2014, there's no denying it, marketers: Mobile has arrived—and it's changing how (and where) business ...
Messaging Through Earbuds, Pt. IMobile Marketing
If you don't think of podcasting as a mobile medium, think again! Any users with MP3 players (including smartphones) can load podcasts onto their devices and listen to them anywhere—while sitting on the subway, ...
Mobile-itySmall Business
"Make no mistake about it," says Christina "CK" Kerley at MarketingProfs, "mobile has arrived—and it's changing how (and where) business professionals communicate with one another and how (and why) they ...
Incite Change in a Moment's TextMobile Marketing
Good news, nonprofits! At Le Web this year, Her Majesty Queen Rania of Jordan discussed how, in an era when a panoply of tech options are available to us at ...
Now There's an Owl for ThatMobile Marketing
Sweet news, hardcore Twitter users! Hootsuite—the Twitter management tool developed with marketers in mind—just released an app for the iPhone. That means you can now access the handy features of Hootsuite ...
I Knew You'd Be There for MeMobile Marketing
Belgian beer label Stella Artois has added a splash of engagement to its marketing strategy with Le Bar Guide. Developed by Acrossair, Le Bar Guide is a free app that points ...
Showcase Your Brand App-titudeMobile Marketing
Ever wish you could take your favorite Web strategist with you wherever you roam? Well, sure enough, now you can. App developer MotherApp brings you the Web Strategy iPhone App, which ...
Show Me the Mobile Money!Mobile Marketing
You recently got the skinny on Square, the service that turns your iPhone into a card-swiping device. Here's another quick, easy and secure way to flow payments to your business ...
I Just Love to See RedMobile Marketing
Finally, a barcode-scanning app that works like a charm. For a mere $1.99 at the App Store, RedLaser, an application developed by Occipital, turns any iPhone into a functional barcode ...
Pay Up or Square UpMobile Marketing
PayPal made it possible to start an online business that transcends physical boundaries. Square takes that notion a step further, making it easier for you to process credit cards or ...
Where Everybody Holds Your NameMobile Marketing
If there's anything Second Life has taught us, it's that people like having a place to come back to—a virtual hideaway where you're always well-coiffed and surrounded by friends, and ...
Window-shopping, Parisian-styleMobile Marketing
Get this: 8 in 10 smartphone users say they have trouble accessing content from their handhelds. What's more, they swear they'd spend at least $9 more per month on purchases if ...
Bring the Mayor to Your DoorstepMobile Marketing
Few things are as irresistible as a mobile game that lets players rack points up during waiting-room or bus-ride lulls. But if you're a brick-and-mortar shop, or a restaurant, there isn't ...
I Just Want to Help YouMobile Marketing
You're in the business of communicating, and in the age of Internet-and-mobile, your platforms for doing so have expanded almost exponentially. But here's a down side: From fielding phone calls to checking email ...
Shake It Up, BabyMobile Marketing
Based on the premise that data's no fun (and no use!) without insight, BrandZ has launched BrandZ 100, an iPhone app that takes its annual Top 100 Brands Report and ...
Outside the Box, Inside the PocketMobile Marketing
Mobile marketing isn't the unicorn it used to be. Most folks in your demo probably have a real, live phone within immediate reach for most of their waking days. And ...
Mind the Big Three Be'sMobile Marketing
Fun fact: Only 13% of the mobile market has an iPhone. That sounds like plenty when you consider how long the phone's been available, but it merits remembering that the ...
What Would We Do Without You?Mobile Marketing
You've probably heard a lot that the days of "push" messaging—a mythical golden age when marketers could feed passive viewers whatever rigmarole the ad department pleased—are dead. So true. But for ...
Textbook Text MarketingSocial Media
As marketers continue to see good ROI from finely tuned mobile strategies, the humble text message has acquired newfound cachet. And in a recent video posted at the CenterNetworks blog, ...