Quick Reads: Mobile

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Five Tips for Masterful Pinmanship on PinterestSocial Media
We've mentioned why Pinterest is a great resource for reaching users, and the social space is now brimming with case studies. Cases in point: GSD&M used it to create an SXSW ...
Six Tips for Managing Facebook Brand Timeline PagesSocial Media
We have updated you on some of the major changes to Facebook’s Brand Timeline pages. Now that you feel more familiar with the medium, it’s time for your Community Manager ...
Five Twitter Tips for B2B MarketersSocial Media
B2B social marketing isn't an easily intuitive process because social has oft been perceived as consumer-focused. (For the most part, anyway.) But here's some good news: Social Media B2B—a great resource ...
Four Mobile Email Myths You Need to Bust Right NowEmail Marketing
"With the increase in smartphone adoption, there's been a lot of talk lately about mobile email," writes Anthony Schneider of Mass Transmit. "Some of it is brilliant. Some of it's ...
Three Key Changes to Facebook's Brand Timeline PagesSocial Media
In February, Facebook launched its updated Brand Timeline pages, which include better opportunities for customizing a brand page, among other features. Wildfire Interactive CEO Victoria Ransom has detailed six things ...
An Argument Against the Usefulness of QR CodesSmall Business
We've been talking about QR codes—those slightly out-of-focus, black-and-white squares—for several years now. "Conceptually, this is neat," writes Alexis Madrigal at The Atlantic. "People who are looking at paper but ...
Five Apps to Build Facebook Fan EngagementSocial Media
Chances are high that your target, or someone who influences your target, is on Facebook. But beyond starting a Page and praying for rain, how do you draw attention to ...
Three Tips for a Memorable Smartphone AppSmall Business
When you introduce a new smartphone app, you're asking your clientele to interact with your brand in an unfamiliar way. So how do you encourage early adoption among your best ...
Five Tips for Mobilizing LinkedIn Mobile for Social Social Media
These days, 11% of traffic to LinkedIn comes from mobile pageviews. That figure is expected to grow as smartphone browsing becomes the easiest way for users—particularly professionals—to hit the 'net ...
Sweat-Free Ways to Check Your Social PulseSocial Media
Once in awhile we need tools that can help us maintain our social chops. To help you bring some coherence to all the noise across Twitter and the blogosphere, we've ...
Five Android Apps to Make Your B2B Sales Life EasierB2B Marketing
On-the-go B2B salespeople are always looking for ways to make their lives easier—and apps really can help. Here are a few Android apps that folks are buzzing about. Writing at the ...
How to Overcome the Social Shakes and Get Your Brand Out ThereSocial Media
It's OK to feel nervous about taking the social leap; it's a vast frontier with lots of possible pitfalls. It can make you feel pretty darned small. But there's a lot ...
Three iPad Apps to Help B2B Sales Teams on the GoB2B Marketing
The Sales Executive Council recently polled its members on their picks for must-have iPad apps for sales teams. "Given the volume of app options ... it is important to find ...
Pin It to Win It: How to Boost Your Brand on PinterestSocial Media
The hype on the street is Pinterest, the "online pinboard" that lets users easily "Pin" images/videos they like on "Boards" they've created. Brides, for example, love Pinterest for keeping track of wedding-day ...
How Two Brands Found Their Social VoiceSocial Media
You've heard it said that who you are in social media is an extension of "who" your brand is. But how do you establish a voice on platforms where your ...
Five Tips for Building Brand Fidelity With TumblrSocial Media
Tumblr has become a go-to spot for building social presence. Fashion brands and others are realizing it's a great medium for quickly and easily spreading content—particularly images. Might Tumblr be the ...
Social Media Trends With Benefits in 2012Social Media
The integration of social media and business has come of age: 38% of CEOs now label it a high priority, and 57% of businesses plan to hike their social media ...
Three Ways to Enhance SEO With TwitterSearch Engine Marketing
"While Google has ended its Realtime Search deal with Twitter, search engines are still using social media sites for ranking purposes," says Jillian Stira at the Scholes Marketing blog. And Twitter ...
Maximizing Your Brand Presence on Google+Social Media
Recently, Google+ granted companies the ability to launch brand pages. Its stated goal in doing so was to help users build relationships with any company they "care about." As Google's ...
Quick Tricks for Dressing Up Your YouTube VideosSocial Media
There are many ways to produce an attention-getting video, but much of it still feels like alchemy. Lucky for us, Stephanie Buck has pinned eight tricks for brands to try—ones that ...
'Tis the Season for Holiday BrandingSocial Media
Bored with the usual "Seasons Greetings" client postcard? Use a bit of holiday spirit to warm up your social campaigns! Meghan Gargan has made a list of do's and don'ts ...
Four Tips for Mobile Email DesignEmail Marketing
"Designing emails that look great no matter where they're read can be quite the challenge," writes Justine Jordan at the Litmus blog. "As more people read email on mobile devices, ...
Four Tips for Mobile SEOSearch Engine Marketing
"Despite some predictions that mobile SEO will be of negligible importance, mobile search has grown 5x in the past 5 years—far outpacing PC searches—and the growth is only set to ...
Time-Tested Tips and Tools for Faster BloggingSocial Media
In 2008, Lifehacker published a list of 10 ways to get blogging done without it becoming a chore. "Writing your blog should be a fun way to stretch your mind ...
Five Ways to Make Your Website Tablet-FriendlySocial Media
You're seeing tablets more and more: on subways, in planes and in waiting rooms. To ensure you don't miss out during this cultural switch in reading habits, a number of ...