In February, Facebook launched its updated Brand Timeline pages, which include better opportunities for customizing a brand page, among other features. Wildfire Interactive CEO Victoria Ransom has detailed six things marketers must know about the new Pages.

Here are three changes to note:

Improved look and feel. Now, as with Timeline for personal profiles, a cover photo can be uploaded to the top of a brand page. The page is also separated into two main columns by a line that chronologically tracks all updates. You can use the latter to track corporate milestones (including store openings and product launches), constructing a living narrative.

"Our analyses of Page engagement have continually shown that brands posting content that depicts behind-the-scenes activities, exclusive updates, or promotions encourages user interactions and promotes higher engagement rates," Ransom notes.

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