Quick Reads: Mobile

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Three Ways B2B Mobile Apps Can Boost Client ServicesB2B Marketing
"The B2B app market has been slow to take off, but there is no reason why one, or several, popular apps should not emerge across different vertical markets," writes Gordon ...
Five Email Design Must-HavesEmail Marketing
The average email subscriber faces an inbox filled with clutter. Once she sorts through a variety of personal, professional and marketing messages, she won't look kindly on messy or incoherent ...
The Early Marketing Skinny on Google+Social Media
Google+ is the new kid on the social block. As it is offered on all Google products (Gmail, Google.com, Google Docs, etc.), its adoption may spread quickly—once its limited field trial completes and anyone ...
Six Tips for Presenting a Social Media Strategy to the C-SuiteSocial Media
If you are rockin' the social sphere, at some point you may have to present your work to some higher-ups. No pressure. Just remember this: Your presentation could mean the ...
Your 12-Point Skeleton for Social Strategy PreparationSocial Media
Channel V Media has produced a snappy little e-book for companies mapping a social media plan. It's more than just hierarchy and bureaucracy that are making it difficult for marketers ...
Six Crucial Factors of Mobile App DevelopmentSocial Media
Building a mobile application means winning more traction for your efforts: You can be with users all the time! But often, developers and execs might not quite "see" your great ...
Three Ways to Adapt Your Email Communications to Changing TimesEmail Marketing
"Email marketing is thriving—especially for businesses who can adapt it to the changing world," writes Veronica Maria Jarski at the Daily Fix blog. In her post, she gives a sneak-peek ...
Put Content in Unexpected Places: QR Shopping, Social VendingSocial Media
Home Depot recently partnered with Scanbuy to bring QR codes to its products. If you read us regularly, you know how QR codes can help a business and how users ...
What You Need to Know About Lead-Nurturing MessagesEmail Marketing
In a post at Marketing Interactions, Ardath Albee recalls a B2B client who thought her proposed lead-nurturing messages might be too brief. Albee begged to differ. "[I]nundating prospects with more links ...
Five Twitter Sentiment-Tracking Tools for Any BudgetSocial Media
If Twitter feels like a jungle, that's because it is. It's raw, real-time data that never stops. Now, you wouldn't wander alone into the wilderness without guidance, would you? Well, ...
Who Is Scanning QR Codes? Here's a Quick Update.Social Media
We love a good infographic. They can make vague ideas clear as day. Our pick du jour: The QR Invasion, which tells the latest story of QR codes. You can ...
Three At-a-Glance Guides for Mastering Social MediaSocial Media
Here's some tasty (yet nutritious) eye candy to keep your brand on the right track—and you in a positive mindset. Social media guru Brian Solis has released a set of beautiful ...
Make Better Sense of the Social Landscape: A Quick ReferenceSocial Media
You've heard it said that if you're gonna take the leap into social media, you should go in armed with a strategy—or at least an idea of what you want ...
Three Tips for Maintaining a Solid Voice-of-the-Customer ProgramSocial Media
In a recent issue, we discussed the importance of setting up a responsive social listening strategy, including addressing the voice of the customer (VoC). Here's a closer look at what ...
Harnessing the Mobile Web: Three Strategy ConsiderationsSocial Media
Knotice has produced an elegant whitepaper detailing how you can harness the power of the mobile Web. "Over the next decade, the mobile Web will be a key conduit for ...
Use Your Address to Get Noticed in Google PlacesSearch Engine Marketing
In a recent post at Search Engine Watch, Peter van der Graaf notes that local search results are becoming more important to the SEO mix. In Google Places, for example, ...
An Easy Way to Manage Multiple Social Media AccountsSocial Media
If you've been shoehorned, by choice or necessity, into the role of a social community manager, your fingers must ache. It's not easy navigating a multiplicity of social media accounts for ...
How to Get C-Suite Support for B2B Mobile MarketingB2B Marketing
"Mobile holds tremendous potential for B2B audiences," says CK Kerley in a slide presentation at CK's Blog. But many B2B executives "still see mobile as B2C media," she notes. Well, ...
Three Ways to Optimize Content Across Channels and PlatformsSearch Engine Marketing
Before you optimize your next piece of content, Ann Handley and C.C. Chapman have some advice. "Bust your content silos!" they write in their new book Content Rules. "Do you ...
Track the Pulse of Top iPhone and iPad AppsMobile Marketing
One of the most frustrating things about the iTunes store is its unintuitive search function. That's why folks have invented new apps like AppsFire for iPhone. It's an application that ...
Use a Food App to Hawk a Product Line. Why Not?Mobile Marketing
We love photographing food—local gems we hope to immortalize and share. Now there's an app for that! Inspired by Foursquare, Foodspotting lets users snap pictures of food and share the name ...
Three Crucial Ways to Serve Today's Wired ShoppersCustomer Insight
Today's consumers are "eager to use mobile devices to inform in-store decisions," says Target's Kris Roberts in a recent article that quotes experts on the subject at Knowledge@Wharton. Digital innovations, ...
One More New Way to Take Your Business MobileMobile Marketing
In less than five years, more than 50 percent of users at any given time will be accessing the Internet from a mobile device, according to Morgan Stanley. Frankly, it feels ...
Spread Your Online Messages OfflineMobile Marketing
Now, even your offline world can have a social element: Sotokolan, whose slogan is "Objects get social," enables you to attach your Facebook page to a custom QR code. (A ...
Tips for Building a Hot Mobile AppMobile Marketing
In April, Morgan Stanley analyst Mary Meeker issued her report on this year's Internet trends. It included this revelation: Mobile is a hit, and in the next five years, people will ...