If there's anything Second Life has taught us, it's that people like having a place to come back to—a virtual hideaway where you're always well-coiffed and surrounded by friends, and everybody knows your (avatar's) name. Well, here's some good news for mobile marketers: virtual living just got a whole lot easier.

Enter Bobba Bar, a less-complicated virtual world for the mobile-phone set. Bobba Bar is supported on a slew of handhelds.

Here's how it works: Users take a moment or two to create a swanky avatar, then decide what environment to hang out in. They have a seat at the virtual bar, grab a beer, make friends. It's that easy! The community's already 143,500 users strong.

And here's more great news: As a result of user demand, Bobba Bar is revamping "Your own place," a groovy feature that enables your business to build a hangout that will appeal to your target clientèle. It's time to go for it, people!

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