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by Chris Warden
Here's the quick-and-dirty guide to being an SEO "expert," which merely means you know more than the people around you. This article will accomplish that. Well, not really... But the building blocks are all here.
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by Joeri Van den Bergh
Millennials grew up with the Internet, and they are used to having everything at their fingertips. After interviews with 21 global marketing executives, we defined a five-step plan for improving your marketing to Gen-Y.
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by Christina "CK" Kerley
Your customers, whether consumer or executive audiences, expect you to use the same mobile technology that has improved their lives to also improve the products and services they use: your offerings.
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by Vahe Habeshian
US social advertising revenues will grow from $4.7 billion in 2012 to $11.0 billion in 2017—a compound annual growth rate (CAGR) of 18.6%—while locally targeted social ad revenues are projected to grow at a 26.4% CAGR, from $1.12 billion in 2012 to $3.62 billion in 2017, according to a forecast ...
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by Angela Natividad
The Boston Marathon topped headlines this week. See how social helped salve wounds, correct errors, and reconnect people. Also, the latest on LinkedIn ads, Twitter's just-launched #music, and Facebook's Open Graph Mobile. And social case studies from the likes of Coca-Cola, stats on SMBs' and B2Bs' social use, and Jeremiah ...
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by Vahe Habeshian
If time spent online in the US via personal computers were compressed into one hour, 16 minutes of it, or 27%, would be spent on social networking and forums, according to data from
Experian Marketing Services.
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by Amanda Klohmann
Facebook Home has been the biggest mobile story since SXSW, which is why we've dedicated an entire Mobile Minute to it. We've downloaded it and dissected it, and we're now ready to share.
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by Mike Pugh
Marketing professionals can use their mobile phones to maintain efficiency on the go and professionally manage day-to-day communication demands by applying the following tips and mobile features.
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by Christina "CK" Kerley
As any marketer knows, sales are mission-critical to the success and survival of all companies. But what many a marketer doesn't yet fully understand is how many ways mobile can be wielded to stimulate sales... more so than via any other medium.
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by Amanda DiSilvestro
Should your company have its own mobile app? It depends. Here's a quick list of reasons why companies should consider creating an app.
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by Ollie Bigler
Although the dawn of the Web was nearly two decades ago, many small and midsize businesses (SMBs) still have a limited, ineffective online presence. Let's examine the top reasons SMBs are failing online.
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by Vahe Habeshian
Rather than competing, different devices—TVs, tablets, smartphones, and laptops/desktops—generally complement one another, allowing people to layer their device usage throughout the day, according to what's been termed the largest study to date on the consumption of news in the digital age.
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by Steve Arshad
From releases to rumors, a lot's happening in mobile this week: Facebook's Home (something close to an OS), Apple's daunting iOS challenge, and a reminder that Windows mobile exists.
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by Vahe Habeshian
Commercial emails opened on mobile devices are on pace to surpass PC opens by the end of 2013. As of yearend 2012, 41% of commercial emails were opened on mobile devices (smartphone or tablet), up from 27% a year earlier.
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by Vahe Habeshian
US mobile local advertising revenues will grow from $1.2 billion in 2012 to $9.1 billion in 2017—at a compound annual growth rate (CAGR) of 49.3%—according to the US Local Media Forecast (2012-2017), issued by BIA/Kelsey.
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by Christina "CK" Kerley
The battle for attention—and, in turn, engagement—has escalated into an all-out war by marketers... and their target audiences are its victims. This article explores how to innovate brand engagement via mobile, providing three examples of companies that are doing just that.
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by Rusty Bishop
The iPad is one of the best ways marketers can enhance their brand image and interact with today's mobile generation, but marketers are struggling to find innovative ways that encourage and enhance customer conversation. Here are a few basic steps you should keep in mind.
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by Angela Natividad
We kick off with Facebook's Home, LinkedIn... zany puppet action, our April Fool's joke of choice, and stats galore. Also: Learn how Twitter Reports has improved, where you can find legal docs for social/business needs, and how to present like Steve Jobs. Skim and learn!
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by Amanda Klohmann
This week we cover mobile's increasing role as couch potato, its star turn in theaters, and a couple of ways Google Glass adds perspective. All in just over a minute.
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by Neal Berg
As consumers become increasingly more connected, so too will multiple shopping channels. The industry has dubbed this shift the "omni-channel" experience. Here's how, by embracing this approach, two brands significantly increased sales.
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by Lenna Garibian
Members of Generation Z, those now age 18-23, tend to be indiscriminate with their media choices and are more likely than other generations to embrace and trust online communications such as social and mobile media and email, according to a report by Forrester Research.
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by Adrienne Erin
Though some forward-thinking businesses are already using Instagram, chances are you aren't yet, and neither are your competitors. With its universal appeal, however, Instagram is not a medium marketers should ignore. And you'd better move quickly if you want to make an impact.
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by Lenna Garibian
Smartphones have become the central social, communication, and information tool for growing numbers of younger Americans, according to a study conducted by IDC for Facebook. Among smartphone owners age 18-44, making phone calls accounts for only 16% of the total time spent with their devices, whereas the remaining 84% of ...
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by Christina "CK" Kerley
Mobile devices are the first thing people reach for in the morning, and the last thing they look at before going to bed. Mobile is at the center of your customers' lives. Now, with mobile, you can be at the center of your customers' experiences.
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by Lenna Garibian
Google was the top-ranked Web property in February 2013, attracting some 228.1 million total unique visitors via desktop and mobile devices in the US, according to comScore's newly launched Media Metrix Multi-Platform service.
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US social advertising revenues will grow from $4.7 billion in 2012 to $11.0 billion in 2017—a compound annual growth rate (CAGR) of 18.6%—while locally targeted social ad revenues are projected to grow at a 26.4% CAGR, from $1.12 billion in 2012 to $3.62 billion in 2017, according to a forecast ... more
The Boston Marathon topped headlines this week. See how social helped salve wounds, correct errors, and reconnect people. Also, the latest on LinkedIn ads, Twitter's just-launched #music, and Facebook's Open Graph Mobile. And social case studies from the likes of Coca-Cola, stats on SMBs' and B2Bs' social use, and Jeremiah ... more
![Mobile Minute [Video]: Facebook Home's Marketing Pros and Cons](https://i.marketingprofs.com/assets/images/articles/lg/mobile-minute-lg.jpg)
![TV, Mobile, PCs Complement Each Other for News Consumption [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/130412-ddp-lg.jpg)
Rather than competing, different devices—TVs, tablets, smartphones, and laptops/desktops—generally complement one another, allowing people to layer their device usage throughout the day, according to what's been termed the largest study to date on the consumption of news in the digital age. more
Smartphones have become the central social, communication, and information tool for growing numbers of younger Americans, according to a study conducted by IDC for Facebook. Among smartphone owners age 18-44, making phone calls accounts for only 16% of the total time spent with their devices, whereas the remaining 84% of ... more
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