Quick Reads: Word-of-Mouth

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Who Are You, and Why Should I Care What You Say?Customer Insight
Companies are becoming increasingly involved with sponsoring social causes, such as encouraging consumers not to drink and drive. These do-good practices are laudable. They also support socially redeeming causes, which ...
Those Jerks Are Talking About You. So Talk Back!Marketing Inspiration
"[I]t seems like the perfect time to write about something I've been thinking about since being on an ill-fated panel at SXSW earlier this year," writes Rohit Bhargava in a ...
Time for a Makeover!B2B Marketing
Shrinking sales. Fewer prospects. Tightening budgets. All the classic signs of a recession are here. So, what's the next logical step for a B2B company to take? Web site makeover! OK, ...
Being Green: It Ain't EasySmall Business
In a blog post, Beth Ziesenis recalls working at a Colorado dude ranch, and being asked to put placards in guest rooms urging water conservation. They were intended to save ...
Gossip Is Good. Really.B2B Marketing
Time to face facts: They're talking about you. Sorry, that's the new reality. Word-of-mouth marketing is here to stay. So, if you can't beat 'em, you may as well join ...
Leave Evangelism to Billy GrahamSmall Business
While conducting a seminar workshop entitled "Old Media vs. New Media," Lewis Green's enthusiasm for the topic was palpable. And in a post at his blog, he says initial feedback ...
Give to ReceiveSmall Business
When you work with the media, your first priority is probably figuring out what they can do for you. But Christina Kerley—widely known as CK—says the greater long-term payoff lies ...
The Truth Will OutMarketing Inspiration
When you start to see how effective word-of-mouth marketing can be, you might feel the temptation to juice it up in little ways. Maybe you notice that no one in ...
Don't Be a TwitMarketing Inspiration
If you've embraced Web 2.0, you're probably using Twitter, a networking service that broadcasts messages of up to 140 characters through a variety of channels. As with any new form ...
Stronger Words, Louder MouthsSmall Business
At his blog Damn! I Wish I'd Thought of That!, Andy Sernovitz discusses something unusual he noticed on the refrigerator at his office. A colleague had gone to the trouble ...
The SEO RapperMarketing Inspiration
When we heard a YouTube channel about online marketing was getting tens of thousands of hits, we had to take a look. And so should you. Its host Charles Lewis ...
Make Them Happy They Chose YouEmail Marketing
Customers who opt in to your email campaigns can just as easily opt out or ignore your messages. It's up to you to keep them interested—and committed. Century21's Evan Blittner ...
Invite. Engage. Inoculate.Marketing Inspiration
In a post at his blog, Scott Monty highlights this video, in which the Wall Street Journal's Carol Hymowitz interviews Nathan Bennett, a professor of management at the Georgia Institute ...
Exercise That Trigger FingerEmail Marketing
Maybe you've put off including offers with the automated—or triggered—messages you send to customers. Well, maybe it's time to rethink that strategy. A study conducted by JupiterResearch in 2005 found ...
How to Avoid Ticking Off the (Ever-Sensitive) BlogosphereSmall Business
Ever worry about what happens when you annoy the million-headed monster known as the blogosphere? Well, worry no more. After hosting a lively panel at this year's SXSW conference with ...
Oh, Count the Ways You Can Annoy a JournalistMarketing Inspiration
If you've ever wondered what journalists really think about marketing professionals, check out AngryJournalist.com. According to its mission statement, "AngryJournalist.com is for the underpaid, overworked, frustrated, pissed off and ignored ...
Placing Yourself in the Hot SeatSmall Business
In a recent post at his Web Strategy by Jeremiah blog, Jeremiah Owyang discusses three conversations most companies would rather not have with their customers. Though uncomfortable, he argues, these ...
Why You Want Customers to Notice Your ZitsMarketing Inspiration
It's been a long day filled with meetings, a lunch appointment and dinner with clients. As you walk in the front door and toss your keys on a side table, ...
Time for a Sit and Chat?Marketing Inspiration
Considering our nearly limitless online and wireless communication options, you'd think at least one of them might be the best channel for soliciting useful feedback from your customers and co-workers. ...
Getting Positive About NegativitySmall Business
In a post at his Web Strategy by Jeremiah blog, Jeremiah Owyang addresses a challenging scenario that often presents itself in social media these days: how to handle negative comments ...
Four Ways to Encourage Word of MouthSmall Business
In a post at MarketingProfs' Daily Fix blog, Andy Sernovitz discusses some takeaways from a recent experience in which he told an office manager that the $239 Dell monitor he ...
How to Leave Your Imprint on the BlogosphereSmall Business
Writing about newsworthy events is a great way to generate traffic at your blog. And in a post at his Social Media Marketing Blog, Scott Monty discusses takeaways from his ...
Social Security ShenanigansMarketing Inspiration
Everyone knows you're supposed to guard your social security number like a state secret. After all, those nine digits are the open sesame for criminals who want to run up ...
A Super Bowl Strategy That Paid OffMarketing Inspiration
In a post at MarketingProfs' Daily Fix, Steven Schreibman discusses Nationwide Insurance's controversial decision last year to leak its Super Bowl ad a week before the sporting event. Outside observers ...
Did He Really Call It a 'Nymphomercial'?Marketing Inspiration
In a post at his blog, Drew's Marketing Minute, Drew McLellan presents the case of Jay Nussbaum, a novelist who figured he might as well use viral video to promote ...