Shrinking sales. Fewer prospects. Tightening budgets. All the classic signs of a recession are here. So, what's the next logical step for a B2B company to take? Web site makeover!

OK, that idea may sound absurd at first. But according to Bill Gadless, there's no time like a recession to revamp your Web presence. He offers three good reasons why:

In a downturn, smart companies seek to grow market share. "It turns out that down economies are the cheapest time to improve your market share," Gadless reports, "because so many companies—probably including at least some of your competitors—will retrench." Investing now in a makeover will put your company in a much stronger position coming out of the downturn.

Your prospects won't stop buying, but they'll think about it longer. According to Gadless: "[W]hile many of your prospects will still buy, they'll spend more time than ever researching alternatives … on the Web." All the more reason to revamp.

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