When we heard a YouTube channel about online marketing was getting tens of thousands of hits, we had to take a look. And so should you. Its host Charles Lewis is an online marketer for Pop Labs whose alter ego—the Poetic Prophet—likes to rap about his subject of expertise. It sounds weird, but the videos are not only entertaining, they're remarkably informative.

His Design Coding video, for instance, succinctly explains how to design a Web site for prime SEO. Here's an example of his content-packed wordplay:

You have animation
Please use in moderation
'Cause search engines can't
Index the information

Also check out Paid Search 101, which offers a thorough primer in only two minutes. Sample lyrics include:

Research all your key words
And your phrases
They all sound good
But they may not be effective
There's several ways to check
I prefer WordTracker

→ end article preview
Read the Full Article