Quick Reads: Word-of-Mouth

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Lead That Search Party!Social Media
According to an iProspect and JupiterResearch study released last year, search users prefer "blended" search results—in which results are potpourried with videos and other media—over standard (slightly boring) text-only search ...
Seek and Ye Shall Find Our EventSearch Engine Marketing
When you plan an event, you pull out all the stops. So, too, should it be with your event promotions. Apogee Search's Brian Combs suggests in a recent MarketingProfs article ...
You Too Can Tweet, Part IISocial Media
In last week's installment, we offered step-by-step tips to get you tweeting on Twitter. This week, we offer a few more advanced steps to take, based on Jim Sterne's advice ...
You Too Can Tweet, Part ISocial Media
Given the recent Facebook redesign, you're probably hearing a lot of yammer about Twitter. If by now you're not familiar with how Twitter can benefit your brand, walk with us ...
Textbook Text MarketingSocial Media
As marketers continue to see good ROI from finely tuned mobile strategies, the humble text message has acquired newfound cachet. And in a recent video posted at the CenterNetworks blog, ...
When the Crowd AttacksSocial Media
On Friday 2/27, Skittles surrendered itself to the Zeitgeist. Visits to Skittles.com led users directly to Wikipedia (later changed to a Twitter search for "skittles," then to the official Facebook ...
The Right Way to Join the FraySmall Business
In a post at the MarketingProfs Daily Fix blog, Mack Collier tells the story of Alison Heath, the director of marketing for a small company that received favorable coverage from ...
Now, That's a Tiny Window!Search Engine Marketing
In search, you have a very short window of opportunity for engaging your prospect. The key to ensure you get seen through that tiny window: give searchers exactly what they're ...
It Really Is All in the MindSocial Media
Lingerie label Agent Provocateur is characterized by its risqué unmentionables and the naughty ladies that grace its adverts. So when it announced plans to explore social media earlier this year, ...
Dare to Go Viral, Part OneSocial Media
There's a school of thought that asserts going "viral" is a random occurrence. There is no formula, algorithm or logic that dictates what does and doesn't become a mainstream hit ...
Turning Digital into Gold Email Marketing
While attending MarketingProfs' Digital Marketing Mixer in Scottsdale, Karen Talavera finally understood the importance of mixing various sorts of online marketing together. Take email and social media: Each is a ...
Just Say No to Comment SpamSmall Business
If you read blogs on a regular basis, you've seen comment spam. There are the obvious offenders (those people, for instance, who work their way around the blogosphere leaving generic ...
You've Got to Read ThisSmall Business
In a post at his Damn, I Wish I'd Thought of That! blog, Andy Sernovitz recounts discovering something unusual when he opened the advance proof of a book written by ...
Don't Be a Superior JerkMarketing Inspiration
In a post at his Be the Brand blog, Dave Saunders links to a YouTube video by Perry Belcher that takes some Twitter users to task for their seeming lack ...
When Word-of-Mouth Goes SouthSmall Business
Let's say you've gotten into a culinary rut—always going to the same few restaurants—and want to try something new. You visit a site like Yelp.com to see what customers think ...
Put Your Best Face ForwardSocial Media
You want to explore uncharted territory, but you're also worried about sowing cash on unproven social media ground. Well, here's a way to play it safe: ease, ever so slowly, ...
Green Is Good. Green Works. Marketing Inspiration
Van Jones beat the odds when The Green Collar Economy landed at number 12 on the New York Times best-seller list. "What he didn't have, as a first time author ...
A Skeptical Look at Word-of-MouthSmall Business
Marketers don't always agree on the best way to achieve results, and Michael Antman takes the contrarian view of a strategy popular with many of his colleagues. "[S]ome businesses, especially ...
Create a Customer Walk-a-ThonMarketing Inspiration
When we say "viral marketing" you know exactly what we mean. The question isn't whether to integrate viral elements into your marketing mix, but rather how—and to what degree. But ...
Time to Yelp!Social Media
Following its 2005 debut, Yelp became the Zagat for a new school of tastemakers. "Yelpers" review everything—bars, boutiques, dot-coms, universities—with humor, anecdotes and flair. Yelp boasted 3.3 million users in ...
Will Dance for GumMarketing Inspiration
In a post at the Servant of Chaos blog, Gavin Heaton says those who aren't sure how to get "viral" could learn a thing or two from Stride Gum, which ...
Shameless Marketing StuntMarketing Inspiration
No one looks forward to the Walk of Shame—that early morning journey back to your place after a one-night stand. In most cases, you're wearing the same clothes from the ...
Glad You Could Make It!Social Media
Social networks and viral media have become the new lifestyle habit of choice. And with an estimated 400 million social network users on the Web, Internet communities have broken the ...
It Takes a Community Customer Insight
What do Star Wars fans, MacIntosh user groups, and Harley-Davidson owner clubs have in common? They represent loyal users and future purchasers of specific brands. Recent research into how companies ...
Blogging for DollarsSmall Business
Michael Martine of Remarkablogger defines a business blog as one that supports the sales and marketing efforts of your company; and if it's going to be successful, he says, your ...