Quick Reads: Marketing Strategy

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Bolster Your Linkbuilding Efforts With Guest BloggingSearch Engine Marketing
"Links to your website matter around 70% more than keywords to major search engines," notes Jasmine Henry in a post at Business 2 Community. But we all know that linkbuilding ...
B2B Direct Mail: Four Tips for a Healthy ROI B2B Marketing
In a recent article at Chief Marketer, Beth Negus Viveiros argues that leaving direct mail out of your B2B marketing mix might be a big mistake—even in the digital age. "Done the right ...
Three Cross-Sell and Up-Sell Tactics to Boost Email Marketing ROIEmail Marketing
"It's an old adage," writes Amanda Hinkle in an article at MarketingProfs. "Driving increased sales from your current customers is easier than acquiring new customers." And yet, it's an old ...
Three Email Marketing Tips From SeinfeldEmail Marketing
We'll assume you've never thought of Seinfeld as a source of email best-practices. But Dave and Sky Calibey insist there's marketing wisdom in its comic absurdity. "Although the show might not seem the ...
How Universities Promote Themselves: Three Tips for MarketersB2B Marketing
This summer, Tom Pick sat in on a number of universities' "sales pitches" to prospective students and their families. As he listened, he began to draw parallels with B2B sales. "One ...
Three Questions Your B2B's 'Story' Must AnswerB2B Marketing
No B2B company can achieve a leadership position without a thought-provoking point of view. "Customers buy into the story before they buy the solution," writes Robert M. Wright at MarketingProfs. ...
Using Subject-Line Symbols to Get NoticedEmail Marketing
"In sports, the best coaches find hidden talent to help propel their teams," writes Greg Zakowicz at the Bronto blog. "In email marketing, that means finding underused tactics." A perfect example of a ...
What Skydiving Can Teach You About Content Marketing Content Marketing
How is content marketing like the daring sport of skydiving? For starters, to avoid a crash-landing, both require careful planning. In her Business Insider blog post titled "Content Marketing Lessons ...
Creative Ways to Use Twitter for BusinessSocial Media
Add oomph to your tweet stream! The Social Media Examiner has conceived 16 creative ways to boost your Tweeting. These tips are designed to help you better organize and structure your Twitter ...
Is Outsourced PPC Right for You?Search Engine Marketing
Have you considered using an agency to handle your PPC campaigns? "Knowing what to expect, and what not to expect can help you judge whether or not outsourcing this work ...
Three Tips for Spotting an SEO ScammerSearch Engine Marketing
As a relatively new discipline that explores new territory and aims for a moving target, SEO can feel like a ride through the Wild West. We even use lingo like ...
The Danger of Robotic Lead-Nurturing Email CampaignsEmail Marketing
If your company operates in the B2B sphere, there's a good chance your lead-nurturing program includes email campaigns with triggered messages. But if those messages are too robotic, warns Ardath Albee, they might ...
To Video or Not to Video?Email Marketing
Once upon a time, notes Ryan at the MarketFish blog, email was the pinnacle of cutting-edge online technology. But that was then and this is now. "While there [are] a ...
Do You Still Email Like It's 1999?Email Marketing
"Though all things Internet seem to move at the speed of light and come or go overnight, commercial email marketing is, impressively, approaching its 15th anniversary," writes Karen Talavera in ...
Three Tips for Getting Your Product on a Major Retailer's ShelvesSmall Business
You have a solid brand, a great product, and you'd like to see your stuff on the shelves of major retailers. But how do you achieve this goal? Typical strategies ...
Three Ways to Boost Email Marketing ROIEmail Marketing
Despite the naysayers who like to predict the imminent demise of email marketing, one fact remains true: It's highly profitable. "Email averages a return on investment (ROI) of $40 for every ...
Is Downsizing the Best Way to Grow Your Business?Small Business
Businesses grow in a number of ways. You might expand your product line, hire new employees, or attract new customers. "Growth in any of those areas can result in bottom-line ...
Is a PPC Campaign Right for You?Search Engine Marketing
"I get asked about pay per click (PPC) marketing quite frequently by my full-service SEO and B2B SEO consulting clients," writes Nick Stamoulis in a guest post at the Resource ...
Content Marketing Lessons From The Daily ShowContent Marketing
The Daily Show had been on TV for three years before audiences took notice. Back in 1999, when the show first aired, its inconsistent format and lack of focus all ...
Must-Have Habits of Successful Video Content MarketersContent Marketing
Thanks to the captivating union of sound, music, and movement, video can convey your company's stories like no other medium. To help businesses harness the power of video and craft ...
Before You Plan: Four Vital Questions About Your Content MarketingContent Marketing
Although he has helped numerous clients formulate content marketing plans, Mike Sweeney encountered what he terms "planner's block" when attempting to devise a plan for his own company. How could ...
Four Questions to Ask About Your Inbound-Marketing Response PlanContent Marketing
So you've developed a groundbreaking inbound content marketing effort that's pulling in prospects in droves! Congratulations! But here's a question: Have you adapted your internal processes to match your prospects' ...
Reaching Your Goal With ObjectivesSmall Business
"Many companies have essentially the same overarching goals: increase sales, decrease operating costs, and reduce churn," writes Brett Johnson at MarketingProfs. "All of those goals result in growing a company's ...
Five SlideShare Tips for Getting Your Content Noticed Content Marketing
You've produced content for your website, blog, and social networks... but why stop there? Extend your content's reach to SlideShare's 60 million monthly users, who view a whopping 130 million ...
Before You Name Your Company, Consider How Google Will Rank ItSearch Engine Marketing
Naming a company or a product used to involve a number of factors—none of which related to SEO considerations. But no longer. "It doesn't matter whether your brand is online ...