Quick Reads: Sales

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Speak to MeMarketing Inspiration
Some people are born speechmakers. They thrive on the rush of speaking to hundreds. They deliver rousing presentations without notes. They never want it to end. And we hate them. ...
Moving Forward with Reverse BrandingSmall Business
As consumers become increasingly savvy, traditional branding efforts that begin with the brand (e.g. Volvo) and create an association (e.g. safety) get more and more unwieldy. Hence the rise of ...
Stand and DeliverMarketing Inspiration
If the Brady Bunch taught us anything about public speaking, it's that you should always imagine your audience in their underwear. Okay. So there you are, up at the podium, ...
Putting the V.I. back into V.I.P.Small Business
The concept of holding special V.I.P. sales for your best customers and the relatives of employees is nothing new. It's a win-win situation: Those most responsible for your company's success ...
For Your Advertising ToolboxSmall Business
According to Michael Goodman, small businesses can and should "experiment with various ways of getting the word out to current and potential customers." Here are some innovative tools he has ...
Sweat the Small StuffSmall Business
You might not realize it, but seemingly innocuous decisions such as which credit cards you accept or where you stock products could drive your customers away. Take the example of ...
What to do When Your Media Contact Changes JobsSmall Business
It's bound to happen. After cultivating a mutually beneficial relationship with a journalist, you receive a mass email with the news that the person is leaving the company. What should ...
Make Sure Your Online Pricing Doesn't Alienate Offline RetailersSmall Business
The Internet can create pricing quandaries for small businesses. How should you price your product when you sell direct though your company Web site and ALSO through your channel partners ...
iWant an iPhoneSmall Business
After a veritable frenzy of media hype, Apple’s new iPhone finally reached stores last week. The excitement seems to be justified: stylishly designed, it serves as smartphone, media player and ...
Duck, Duck, Duck … Goose!Small Business
When starting a new business, you might consider any response to your direct marketing campaigns a reason to celebrate. But before you pop the bubbly, qualify your leads. The hard ...
Find Business Opportunities at Your Chamber of Commerce Small Business
You could be missing out on remarkable networking opportunities if you aren’t participating in at least one Chamber of Commerce. Take the example of MarketingProfs blogger Lewis Green, who belongs ...
Three Tips for Getting Prospective Clients to Call You BackSmall Business
Technology has made it easy to avoid unsolicited phone calls. Simply glance at the incoming number and determine whether to take a call or send it straight to voicemail. This ...
Understand Your Competitive EdgeSmall Business
Skip Reardon, who blogs at Be Excellent, claims most small businesses don't develop strategies that exploit their inherent advantages. "The point of articulating small business advantages isn't that [they're] better ...
Pitching Services to Small BusinessesSmall Business
If you are a small business marketer who sells consulting services to other small companies, you've probably noticed that few small business owners will turn down free advice. But convincing ...
Do's and Don'ts for Lead GenerationSmall Business
Most of us only think about lead generation when things aren’t going so well. It’s a high-pressure situation that can make the array of options overwhelming. Luckily, Ruth Stevens, author ...