Quick Reads: Sales

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Mobile Marketing Mavens, Oh My!Social Media
Ah, the mobile phone: we know it well as consumers, and as such are in a perfect position to approach it from a direct marketer's POV. Here are a few ...
Stood Up at the AltarSmall Business
Because your customers will abandon online purchases if they encounter a tedious checkout process, it's critical to make your e-commerce functionality simple and efficient. In a post at the Conversation ...
Bear Market? Change Your Tune!Social Media
Last year, Google and MediaVest reported on a brainwave-tracking study about banner ads. According to the ad giants, banner ads rated a 6.3 in effectiveness—which was said to be a ...
That's Definitely Worth the Price!Search Engine Marketing
You can always find someone willing to sell you a solution for boosting your keyword effectiveness. But in a recent blog post, search marketer PotPieGirl offered her favorite free keyword ...
It's a Brand New Day!Email Marketing
If you've made some recent improvements—whether to your product, service or customer experience—now is the time to trumpet those changes! A new year, with consumers anxious for a new start, is a great time ...
Don't Just Use It, USE It!Social Media
On the weekend it launched, Apple sold one million iPhone 3Gs—and not just to early adopters and hipsters: stats from ChangeWave suggest iPhone's moving in on the smartphone (read: ENTERPRISE!) ...
Boost That ROI Right Now!Email Marketing
"The news regarding investment in marketing is not good, with many firms cutting their marketing budgets left and right," reports Neil Anuskiewicz in an article at MarketingProfs. Before taking such ...
Going Up the Down EscalatorSmall Business
MarketingProfs' own Roy Young recently asked Barry Judge (CMO of Best Buy) and Jessie Paul (CMO of Wipro) how they planned to stay up in a down economy. An article ...
B2B Wisdom for the Hard TimesB2B Marketing
It happens with every downturn: some companies find ways to thrive. In a recent post at B2B Marketing Confidential, Andy Hasselwander offered some good advice on doing business when the ...
Got a Waffling Customer? Push Her Over the Edge!Small Business
"If you want to avoid being stuck with inventory or downtime during a recession," advises Seth Godin in a post at his eponymous blog, "you might profit from realizing that ...
Another Email? Great!Email Marketing
"In the holiday email season of 2008, retailers turned up the gas on their email campaigns, hoping to salvage what was predicted to be a flat or down consumer spending ...
Start It Off With a Bang!Search Engine Marketing
As the calendar page flips to a new year, now is the perfect time to re-evaluate and refine your search campaigns' lead gen capabilities. In a new MarketingProfs article, William ...
This is Only a TestEmail Marketing
"A great way to capitalize on the democratic medium of email is to put your burning questions, late-night hunches, and out-of-the-box ideas to the test with an A/B split test," ...
Hocus-Pocus, Keyword FocusSearch Engine Marketing
The secret to success in the new year may lie in divining the right keywords. As Christine Churchill says at Search Engine Land, the words you buy in pay-per-click, the terms you ...
Time to Get Practical. (Kind of.)B2B Marketing
It's a recession, folks. They've brought out the "R" word. And everybody's pulling back. Turning in. Acting just plain scared. Gone are the days when a B2B team could take ...
Why Don't You Click With Me?Email Marketing
Chances are good that fewer than 15 percent of your list clicked on at least one link in your last email. "Think about that," says Mark Brownlow in a post ...
Time for an ROI MakeoverSmall Business
In a post at MarketingProfs' Daily Fix blog, Lewis Green ponders an age-old quandary facing marketers: How to prove value to a company's top leadership. "Let's begin by ending the ...
Returns and Exchanges? Take It Easy.Marketing Inspiration
In a post at GrokDotCom, Jeff Sexton puts the winter-holiday quandary in blunt terms: "[Y]ou won't keep profit margins healthy unless you actively take business away from someone—either from direct ...
I Know What You Did Last SummerEmail Marketing
"Online behavior is not limited to purchasing activity alone," says Sheldon Gilbert in an article at MarketingProfs. "To truly understand someone's buying potential, you need to see more than that. ...
Look to the Future, ScroogeCustomer Insight
As the economy sags, consumers are tightening their purse strings. And that's not good for business. This holiday season, the average customer is looking more and more like Scrooge. What's ...
I Will Gladly Pay You Today for a Hamburger on TuesdayMarketing Inspiration
Once upon a time, when customers didn't have enough money to make an immediate purchase, they would put it on layaway. Laya-what? you ask facetiously. "Doesn't that involve some kind ...
Sorry, I Have to Grab ThatCustomer Insight
Things are going great with your new customer. She's interested in that fabulous product you just showed her. You're about to go into a sales pitch to get her to ...
How to Get Referrals GaloreSmall Business
Everybody loves referrals. They're easier to close than non-referrals, make quicker buying decisions and tend to be more loyal—in short, they can often become your most profitable customers. Trouble is, ...
Staying on Top in a DownturnB2B Marketing
With the latest seismic shifts in the U.S. economy, it seemed a good time to check back to Jon Miller's "definitive guide to B2B marketing during a downturn," first presented ...
OMG, that looks good!Email Marketing
If the popularity of the 3G iPhone is any indication—Apple sold over one million units during its first weekend on the market—the smartphone is here to stay. According to Loren ...