In this PRO seminar, we'll cover the principles of using visual content and how it can contribute to your overall marketing mix. We'll discuss the key elements to creating visual content that drives traffic, and provide you with tactical tips on how to achieve maximum impact in minimum time. more

In this PRO seminar, you'll learn the core elements of a lucrative content strategy so you can successfully capitalize on the current content marketing obsession. more

In this PRO seminar, we'll explain what it takes to achieve the level of relevance needed in this real-time environment to turn prospects into buyers. We'll discuss why relevance requires marketers to look beyond the one-off campaign approach to a more continuum approach that builds a story. You'll leave with several key skills that will help you improve the effectiveness of your content marketing efforts. more

In this PRO seminar, we'll show you how to take your blog from an afterthought to one of your most powerful customer acquisition tools. You'll learn how to maximize your business blogging efforts, write more compelling content, and organize posts that your customers will read, act on, and share. Plus, you'll learn how to create attention-grabbing headlines that are optimized for social sharing and will improve your search engine ranking. more

This PRO seminar will reveal the secrets to creating great video stories that actually drive revenue. more

This PRO seminar will provide you with a solid understanding of how to develop the kind of content you need to propel your buyers along a path to purchase. You'll also learn how you can create content to retain these customers for a long time to come. more

In this PRO seminar, you'll learn how to give your communications plan a kick-start. Join us to draw inspiration from the best approaches and tactics in content marketing today. more

This PRO seminar and live kickoff class for MarketingProfs University's Content Marketing Crash Course will focus on current tools and best practices that will help you drive great content to your target audience. more

In this PRO seminar, you'll get actionable advice on how to efficiently engage your buyers—and avoid feeling overwhelmed—when compelling content is on the menu. more

This PRO seminar will teach you how to incorporate your content strategy into responsive design effectively. more

In this PRO seminar, we'll explore several great marketing campaigns that took a personable approach to content marketing. You'll see what worked (and what didn't) and you'll walk away with proven tips to take your content to the next level. more

In this PRO seminar, MarketingProfs chief content officer and Content Rules co-author Ann Handley will share her philosophy about what brands like yours need to do to fully embrace content marketing to create content worth sharing. more

In this PRO seminar, you'll learn what crowdsourcing is, why it's important, and how you can use it to beef up your content. more

Many marketers are embracing content as a cornerstone of their marketing efforts. You probably are, too. In this PRO seminar, we'll answer your toughest content marketing questions. more

Discover how to develop content marketing messages that help your salespeople close the deal and convince prospects to choose you. more

This PRO seminar and first class of MarketingProfs University's Marketing Writing Bootcamp will demonstrate how customers consume online content, share examples of effective online content, and provide practical guidelines for writing great online content. more

Join us February 23rd for a PRO seminar with B2B marketing expert Adelle Revella, and discover a simple step-by-step process for building buyer personas to help you deliver messages that persuade buyers at each stage in the buying process.

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Join us for this special PRO seminar with Nancy Duarte and learn a new way of structuring a presentation and connecting with an audience. more

Take a whirlwind tour of state-of-the-art landing page strategies and tactics, and update your Web marketing repertoire with a new set of best practices that you can put into action. more

Ann Handley and Matthew T. Grant walk you through creating, implementing, and sustaining a content marketing program by remaining what you already have. more

You don't need a website strategy; you need a task strategy. Manage the customer task, and measure website success based on task completion. more

Learn how to write effectively for the social Web—to get attention, invite interaction, and encourage sharing. Join Mitch Joel as he provides practical advice on producing a variety of social content, plus inspiration to help you achieve more with your writing, both personally and professionally. more

Whether you're new to video or not, your ability to consistently generate and nurture leads with this medium comes down to one critical area—the ability to quickly and confidently map out and produce video content that prospects actually want to watch. Learn how to to keep turning out enough fresh, quality online video content to last the next 18 months. more

Join us for this PRO seminar with Jennifer Cisney, Kodak's chief blogger, and learn the keys to blogging success. Based on best practices learned firsthand at Kodak—an early-adopter of social media, which launched its first brand blog in 2006—she'll cover how blogging and social media tactics can inform product improvements and brand experiences through real consumer interactions. more