Member Login | About Us | Become a Member | Contact Us

Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
PRO

How to Develop Effective Content for Each Stage of the Buying Journey

Presenter:
Shelly Kramer
Moderator:
Jennifer Kelly
Broadcast:
Thu, Mar 13, 2014, 12pm ET
Length:
90 minutes
Rating:
This online marketing seminar received 5 star(s)
Top

Every customer and prospect reacts to content in different ways, depending on where they are in their buying journey. Knowing what content to develop and when to propel your buyers along that path to their purchase is critical. It's also important to understand that content can influence customers after the sale, and can be key to retaining them as customers for a long time.

This PRO seminar will provide you with a solid understanding of how to more effectively develop the kind of content you need, as well as a roadmap of when, where, and how to deploy it for optimal results.

Presenter

Shelly Kramer is an integrated marketing strategist, brand storyteller, digital marketing pro, content marketer, nationally recognized speaker, and corporate trainer. Her client experience is diverse and includes working in both B2B and B2C markets. The International Association of Business Communicators (IABC) recognized her as Entrepreneur of the Year in 2012, and her firm, V3 Integrated Marketing, also received national recognition as part of BtoB's Annual Social Media Marketing Awards.

Who Should Attend?

Marketers who are responsible for developing content to drive lead generation and nurture leads across multiple platforms and buying levels.

What Will You Learn?

  • The key questions to ask before the content development process begins
  • What types of content to develop at each stage of the buying journey
  • How to write lead-driving content
Content Marketing, Customer Behavior, Marketing Tips, Personas, Sales

Register Now!

You have two choices. You can pay as you go, buying single sessions that interest you. Or you can buy a PRO membership, and attend all our new PRO seminars and Take 10 webcasts over the next year, plus watch hundreds more from our library on-demand.

Questions?

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!