In this PRO seminar, you'll learn the essential elements for creating and managing a world-class CAB program. You'll learn how to set up a customer advisory board, how to run effective in-person and remote meetings, and how to turn those meeting insights into actions that will help you retain customers and positively impact your bottom line. more

In this PRO seminar, we'll show you how to leverage LinkedIn's "hidden" features to connect and engage with your ideal prospects, and ultimately close more sales. You'll learn how to identify your best leads, communication strategies that convert, and what LinkedIn tools will help seal the deal. more

In this PRO seminar, we'll share the pitfalls of getting lured into the same old same old, and give you new ideas to execute a customer-centric strategy. From listening, to understanding motivations and preferences, to the fundamentals of creating engaging content, you'll learn the importance of building trust and capturing attention regardless of the platform. We'll show you how to put humanity back into digital marketing! more

In this PRO seminar, Brian Solis shares why great products, creative marketing, and delightful customer service are no longer enough to win customers. We'll explain why the future of business is experiential and show you how to create and cultivate meaningful experiences. more

In this PRO seminar, we'll talk about why marketers need to change their approach to capture and keep buyer attention. You'll learn how to transition your marketing from being product-centered into thought leadership centered, and ultimately, how to establish yourself as a trusted adviser within your industry. We'll also share the tactics that the best B2B brands are using to do exactly this. more

In this PRO seminar, you'll learn how to implement key strategies that will increase brand loyalty with your current customer base, so you don't have to constantly chase down new prospects. You'll walk away with an action plan to ensure your customers look forward to doing business with you again. more

In this PRO seminar, you'll get an insider's look at what's changed, find out what truly great online communication looks and feels like, and learn how to ensure you're "talk savvy" in today's constantly shifting social web. more

In this PRO seminar, you'll learn what makes up a remarkable campaign and what role of word-of-mouth plays in campaign creation and success. more

This PRO seminar is not just relevant for the global marketer, as you'll also learn how customer experience innovation in one market propels a company's competitiveness and growth across the globe. more

This PRO seminar will help consultants and other professionals to understand their options when faced with a bad RFP, explore how to overcome the most common problem areas, and how to maximize their chances for success if they choose to proceed. more

This PRO seminar will share seven of Lady Gaga's success lessons that can be applied to any brand. Be sure to tune in, and learn how to build a strong and loyal base! more

This PRO seminar will teach you all about big data and provide you with a road map that you can use to capitalize on the opportunities it presents. more

Discover how to develop content marketing messages that help your salespeople close the deal and convince prospects to choose you. more

This PRO seminar and first class of MarketingProfs University's Digital Advertising Academy will get you inside the minds of your buyers and cover why understanding them is the first step to successful branding, marketing, and demand generation. more

Twitter can be a very difficult platform to master. It takes time, practice, patience, and gumption. In this PRO seminar, you'll learn how to effectively take advantage of this social platform in a way that will yield positive results for your brand.

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In this seminar, Clay Shirky will show you how to tap into your customers' cognitive surplus by providing a platform for customer collaboration—and how this collaboration can turn into big positive results for your business. Plus you'll discover how you, as a marketer, can become more valuable to your company through the insights you gain by fostering this collaboration. more

This PRO seminar and first class of MarketingProfs University's Email Marketing Master Course will identify the critical strategic elements for successful email programs, tie those elements to your specific business objectives, and demonstrate how to continually optimize your email program based on customer feedback.

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In this seminar, Sandy Carter of IBM will share how you can create your own social business agenda for greater competitive advantage. You'll discover how to use social tools to create new opportunities for growth, innovation and productivity across the business network—employees, customers and partners. more

Join us February 23rd for a PRO seminar with B2B marketing expert Adelle Revella, and discover a simple step-by-step process for building buyer personas to help you deliver messages that persuade buyers at each stage in the buying process.

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This PRO seminar and first class of MarketingProfs University's Social Media Marketing: The Full Monty will teach you how to effectively grow your fans, followers and subscribers with integrated social media and email marketing.

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Presented by Brian Solis: Stop addressing customer demands in business as usual mode and start understanding how technology influences customer behavior—and why. more

Join us as we discuss the incredible tool that allows brands to show customers that they care: social media. Social media offers brands the opportunity to listen to and engage with anyone having a conversation on these networks. more

Linda Ireland leads this PRO seminar covering what customers expect from businesses on four social platforms, and how to create platform-specific strategies to get the most out of these online interactions. more

You don't need a website strategy; you need a task strategy. Manage the customer task, and measure website success based on task completion. more

With concepts taken from his popular new book, Guy Kawasaki explains how to influence people's hearts, minds, and actions. more