Social media has come a long way from the early days of Facebook, Twitter and YouTube. We have all felt its impact in marketing and public relations, but the pace is accelerating and harnessing social tools for business process improvement is more important than ever. How does a company apply social techniques to their business to see the same advantages in customer service, HR, or product development (and more!), as we did in marketing? How do companies become a social business?

In this seminar, you'll learn how you can create your own social business agenda for greater competitive advantage. You'll discover how to use social tools to create new opportunities for growth, innovation, and productivity across the business network—employees, customers, and partners. You'll also learn the importance of using analytics to understand how your brand is viewed in the market, to mitigate risk, and protect your reputation.