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How to Strengthen Customer Experience on Four Social Media Platforms

Presenter:
Linda Ireland
Moderator:
Matthew Grant
Broadcast:
Thu., Jul. 28, 2011, 12pm ET (9am PT)
Length:
90 minutes
Rating:
This online marketing seminar received 5 star(s)
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If your brand is like most others, you're using social media platforms like Facebook or Twitter to raise awareness, gain share of voice, and generate leads. But are you using these tools to strengthen customer experience? Are your social programs providing real, bottom line results?

It's time to proactively weave social media within your overall customer experience strategy and drive financial success.

Join us as we uncover what customers expect from businesses on four key social platforms, and how to create platform-specific strategies to get the most out of these online interactions. Learn how you can solve your customers' problems via social media, and why a customer who "likes" you on Facebook is different than a customer searching for you on YouTube. You'll walk away with concrete, actionable tips you can use to create a stronger customer experience for your brand, no matter where you are online.

Presenter

Linda Ireland is owner and partner at Aveus, a global strategy and operational change firm. With much of her career in emerging growth and turnaround situations, her experience is tied together with the common themes of “build this” or “fix that.” Linda has held executive positions at a diverse set of companies, including Wilsons Leather, Digital River, Genesis Direct, PaperDirect, and Deluxe Corporation, and currently teaches graduate-level courses at the University of St. Thomas. Her book, Domino, shows how leaders can define customer experience and then use it to tip everything in a business toward better financial performance.

Who Should Attend?

This PRO seminar is designed for professionals on the front lines of customer experience, a discipline that melts across departmental lines. Mid-level and senior-level marketers and customer service leaders who are responsible for their organization’s social media efforts will benefit the most.

What Will You Learn?

  • Actionable tips to improve your company's customer experience through four social media platforms: Facebook, Twitter, YouTube, and blogs
  • How to meet customer expectations on key social media platforms
  • Specific ways you can solve customer needs using social media tools and channels
Brand Awareness, Customer Experience, Customer Service, Relationship Marketing, Social Media

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