The Art of Retention: How to Create Customers for Life
- Presenter:
- John Morgan
- Moderator:
- Jennifer Kelly
- Broadcast:
- Thu, Jul 17, 2014, 12pm ET
- Length:
- 90 minutes
- Rating:
You work hard to make a sale—that's why it's important that you don't just make a sale, you create a loyal customer. Statistics have repeatedly shown that it's much easier to get an additional purchase from an existing customer than to acquire a new one. But that's easier said than done.
In this PRO seminar, you'll learn how to implement key strategies that will increase brand loyalty with your current customer base, so you don't have to constantly chase down new prospects. You'll walk away with an action plan to ensure your customers look forward to doing business with you again.
Presenter
John Morgan is the best-selling author of Brand Against the Machine: How to Build Your Brand, Cut Through the Marketing Noise, and Stand Out from the Competition
Who Should Attend?
The ideal attendee is anyone who doesn't want to just make a sale, but wants to create a customer for life. This seminar is for anyone who has watched their customers do business with a competitor, and knows they're leaving money on the table by not creating brand loyalty.
What Will You Learn?
- How to set the right customer expectations
- How to put a wall around your customers to keep the competition out
- Why the first 30 days post-sale matter most
- How to create a follow-up plan to stay in touch with customers
Register Now!
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