In this PRO seminar, we'll show you how to target the human algorithm in online marketing—otherwise known as our "distance from perfect." You'll learn how to stop chasing elusive goals, and instead focus on the more predictable, reliable needs of humans operating online. You'll come away with the tools to respond to big algorithm changes that don't rely on guesswork. more

In this PRO seminar, you'll learn how to use content and traditional media relations to get on the first page of Google results for your priority keywords. We'll also share how to build brand awareness and increase your domain authority, as well as what to include in your content map to continuously generate new ideas. more

During this PRO seminar, we'll show you how to integrate social media into your digital marketing efforts and make it work for your SEO strategy. You'll learn which KPIs you should focus on the most and tactics to track and measure your efforts. We'll also discuss the important factors to take into account when applying these principles to mobile. more

In this PRO seminar and kickoff class of MarketingProfs University's Search Marketing School, we'll cover the most important elements and key changes in customer search behavior as well as how to drive conversations through SEO, content, and social media. more

In this PRO seminar, you'll learn how to organize and label your website content for a greater impact on SEO and search engine marketing. You'll also learn how social media can impact your search engine marketing strategy by generating natural links and how to cater to customers using a variety of devices. Make sure both your target audience and search engines can find your site by learning today's most effective best practices for findability. more

In this PRO seminar, you'll gain a deep understanding of how success in search requires the combination of 'holy smokes' content, strong social media, and brilliant PR. You'll learn how to apply this effective combination to your online and offline marketing efforts. more

In this PRO seminar, we'll open the door to the treasure trove of information available to you within Google Analytics. You'll walk away with several actionable tips you can use to measure and improve your search and social campaigns. more

This PRO seminar will explore how a fresh approach to search engine optimization can stop you worrying about search engine updates for good. more

In this PRO seminar, you'll discover a brief history of the SEO industry's past few years, followed by a thorough walk-through of the industry's most effective strategies. more

In this PRO seminar, you'll learn why SEO is still important, how to seamlessly build it into your strategy, and how to step into your customers' shoes and understand their thinking to improve traffic, and ultimately, revenue. more

In this PRO seminar, you'll learn the ins and outs of paid search, including how to set the foundation for an effective strategy, how to set budgets and goals, and much more. more

Learn how to fare better in organic search, outrank your competition, and improve your overall SEO results. more

Learn the latest about Google Search and the evolving search landscape from the source. Google's Maile Ohye walks us through successful approaches—and pitfalls to avoid—when building a search optimized site. more

Uncover which SEO metrics enable you to maximize your website optimization efforts during this PRO seminar with Stephan Spencer. Learn how to expand your keyword list, increase your rankings, and prioritize your efforts. more

Join us for this exciting and fast-paced Hot Seat Lab where you'll learn best practices for writing SEO content that will achieve higher rankings in search engines. Plus, you'll witness several live website critiques where Heather Lloyd Martin will provide actionable tips for improving content in a way that will draw more customers to your site. more

Don't have the time or money to thoroughly search optimize your website? Learn what's absolutely critical to your SEO success. more

What should you do to best optimize your website for Bing that you aren't already doing for Google? more

He's back! The maven of Search and Web Analytics returns to tip you off to secrets of getting found on the Web. more

You'd think that in 2009, effective copywriting for the Web is a no-brainer. Apparently not! more

If you are considering attending our October event in Chicago, here’s your chance to listen to some of the thought leaders who will be speaking there ... more

Paid search, or Pay-Per-Click (PPC), marketing isn't new. But what do you need to know if you're just getting started? more

If you're a marketer looking for a fresh crash course in SEO, this 90-minute seminar is for you ... more

Tune in to this seminar and get the insider's guide on building great inbound links to climb higher in search engine results. more

Ever wonder what the SEO pros know that you don't? What search engine optimization tools they use every day that you don't even know exist? Take your SEO skill set to the next level, even if you're already a savvy search marketer. more

You're familiar with search engine optimization and how there are a certain set of words that people tend to search with. But when people get to your website, a different set of words become important. These are "customer carewords." Choosing the right search keywords will bring people to your website, but choosing the right customer carewords will bring them through your website and complete the sale! more