PRO

MarketingProfs University: Putting the User Back Into the User Experience

Presenter:: Shari Thurow
Moderator:: Jennifer Kelly
Broadcast:: Thu, Aug 14, 2014, 12pm ET
Length:: 90 minutes
Rating:

In optimizing your website, it's important to understand not only what people are searching for, but how they are searching—whether it's via a computer, tablet, or mobile device. Your site content needs to make sense to both humans and search engines to ensure high levels of traffic, qualified leads, brand recognition, and sales ... even with constant algorithm changes.

In this PRO seminar, you'll learn how to organize and label your website content for a greater impact on SEO and search engine marketing. You'll also learn how social media can impact your search engine marketing strategy by generating natural links and how to cater to customers using a variety of devices. Make sure both your target audience and search engines can find your site by learning today's most effective best practices for findability.

Presenter

Shari Thurow has been designing and promoting websites since 1995. As a pioneer in search engine-friendly website design, she is the author of Search Engine Visibility (New Riders Publishing, second edition, 2007) and co-author of When Search Meets Web Usability (New Riders Publishing, 2009). She has served on the board of directors of the Information Architecture Institute and the User Experience Professionals Association.

Who Should Attend?

This seminar is perfect for any marketing professional or manager with a base knowledge of search engine marketing.

What Will You Learn?

Key fundamentals of search optimization, paid search, and social media campaigns
How to promote content in social media outlets for long-term results
How to implement proven optimization techniques for a positive user experience

About MarketingProfs University

This PRO seminar is the first class of MarketingProfs University's Search Marketing School. This 7-class course will teach you how to build legitimate links, what is (and isn't) important when it comes to mobile, how to master Google Analytics, how to implement remarketing tactics (and watch your ROI skyrocket), and more!

Like what you see here? Register now for the complete course—PRO members save 40% (regularly $595)!

Search Engine Marketing, Search Engines, SEO, Social Media

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You have two choices. You can pay as you go, buying single sessions that interest you. Or you can buy a PRO membership, and attend all our new PRO seminars and Take 10 webcasts over the next year, plus watch hundreds more from our library on-demand.

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just $129.00

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With PRO membership you'll gain:
- FREE access to all PRO seminars, including NEW Teach Me Hows.
- Unlimited access to 400+ on-demand seminars in our library.
- PLUS exclusive PRO reports, discounts on our conferences & MarketingProfs courses, and more!

Registrants & PRO Members

What Members Say About This Webcast

"Expansive overview of SEO/SEM. Brings facets of it that i've not heard seen vocalised elsewhere."

"This is the most comprehensive overview of SEO and social media marketing you can view. It's also a great refresher for search engine and social media managers who are in the beginner to intermediate stages of their careers."

"The instructor was extremely savvy and knowledgeable in her field and her presentation skills were superior. She was clear in her explanations, and well organized in her delivery. This ranked as one of the best webcasts I've participated in from MP, top 3 to be specific."