This PRO seminar will examine five major pricing challenges today's marketers face and how you can overcome them like a champ. more

Pricing strategy is the sleeping giant of marketing strategy. The marketing mix element with perhaps the greatest potential to affect the bottom line and properly position a brand or a company with its target audience—yet the one most often relegated to a simple financial or sales decision, without regard for its impact on the brand.

This seminar will address the role of pricing as a marketing tool, and ... more

Through several examples, we will discuss how to align prices and price structures to track with value, a pricing process that forces customers to acknowledge value. more

This seminar we will show that marketing executives need to think about the two sides of customer value – the value that a firm provides to its customers, and the value that a customer provides to the firm. more

This seminar will teach you how to monetize your conversation with the CFO and CEO so that you can prove your case, win and expand your budgets, and deliver real business impact. more

A marketing plan is the single most important guidepost you’ll have to maximize effectiveness and minimize the risk of marketing. Learn how to get the most out of your marketing plan. more