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Broadcast on Apr 11, 2007 with Dana VanDen Heuvel
Explore the world of Social Media and how it relates to B2B marketing. You'll leave with an understanding of the strategy, tactics, tools, techniques and measurements you need to establish as you venture into the world of Social Media. more- Broadcast on Feb 22, 2007 with Nick Usborne
During the course of this seminar you will be taken through each of the steps necessary to create a quality newsletter that will hold the long-term attention of your readers and deliver revenue. more - Broadcast on Jan 25, 2007 with Lee Marc Stein
This 90-minute session will offer dozens of examples of good and bad creative. These examples will come from both B2B and B2C efforts, and from lead generation as well as direct sell campaigns. more - Broadcast on Dec 7, 2006 with Gerry McGovernThis seminar is packed full of practical advise and real world examples. For 12 years, Gerry has worked with some of the best organizations in the world (BBC, UCLA, Microsoft, Pioneer, HP), and has written four books on the subject of web management. more
- Broadcast on Dec 6, 2006 with Gerry McGovernResearch indicates that 90 percent of people visit less than 10 percent of content on typical websites. This 10 percent is the killer web content, and this seminar will help you create this content so that your website will be a success. more
- Broadcast on Nov 30, 2006 with Cyndi Greenglass
In this seminar, you'll learn how to develop an offer strategy based on your marketing objectives, and how to match that strategy to multiple target audience segments. We'll examine the differences between lead generation and direct sales offers. more - Broadcast on Aug 24, 2006 with Stephan SpencerThis virtual seminar is going to get "hands on" with reviews of actual email campaigns submitted by MarketingProfs members. If you've ever wondered what you were doing wrong with your email marketing, this is the seminar for you. more
- Broadcast on Jul 25, 2006 with Kelly GotoVeteran Usability expert Kelly Goto takes you through the basics of informal usability testing—demystifying it in the process. Learn about rapid testing techniques that enable you to ramp up, execute and implement results in just a week. more
- Broadcast on Jul 6, 2006 with Ruth Stevens
In this seminar, we'll go over sample campaigns, discuss the campaign strategy and background, and then analyze the campaigns effectiveness in terms of copy and design. As a result, you will have a complete picture of what worked, what didn't, and why. more - Broadcast on Oct 6, 2005 with Kelly GotoThe seminar focuses on understanding how business goals translate into an iterative web development process targeting short term goals with long term vision. more
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