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Eight Critical SEO Metrics

Presenter:
Stephan Spencer
Moderator:
Matthew Grant
Broadcast:
Thu., Jul. 21, 2011, 12pm ET (9am PT)
Length:
90 minutes
Rating:
This online marketing seminar received 5 star(s)
Top

Relying simply on old school SEO metrics like PageRank and link popularity just doesn't cut it anymore, and red herring stats like keyword density lead you astray. You want to win the Google game but you're not sure what to measure—or how. Which SEO metrics do you choose to judge progress to your goals?

It's time to find out what to measure and what to ignore! During this PRO seminar you'll learn eight invaluable metrics you need to know to conduct scientifically valid experiments, including brand to non-brand ratio, page authority, visitors per keyword, and many more. Walk away with the knowledge needed to expand your keyword list, increase your rankings, and prioritize your efforts.

Presenter

Stephan Spencer is the founder of Netconcepts and inventor of the automated pay-for-performance natural search technology platform GravityStream, which powers the natural search channel for online retailers such as Cabela's, Northern Tool, Campmor, Woolrich, and Builder’s Square. Along with Eric Enge, Rand Fishkin, and Jessie Stricchiola, he co-authored the 2010 title The Art of SEO. Stephan is a frequent speaker and a contributor to Search Engine Land, Multichannel Merchant, Practical Ecommerce, and MarketingProfs.

Who Should Attend?

If you're interested in advanced SEO techniques and want to take your page rankings from sluggish to super, mark your calendar and attend this PRO seminar.

What Will You Learn?

  • How to identify and remedy weaknesses to prevent bleeding away PageRank, traffic, and sales
  • How to prioritize your efforts, allocate resources, and budget effectively
  • How to capitalize on long tail SEO opportunities
Measurement, Metrics, Online Marketing, Search Engine Marketing, SEO, Websites

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