According to research among executive B2B decision makers, the conversations your salespeople have with potential customers are 53 percent of the reason that customers choose your company over your competition. That's more than price, brand, and product quality combined. This has serious implications for your sales messaging.

Creating a buying vision that loosens the status quo using a distinct point of view is a challenge for most companies. One of the biggest mistakes companies make is that they (perhaps unintentionally) force their customers to live in the seller's story versus creating messaging that speaks to their buyer's story. Often times, their sales messaging doesn't provide enough personal context to create the urgency to act.

In this PRO seminar, you will learn how to discover and deliver your company's distinct point of view in a way that gets your prospects to re-consider how they are doing things, create the urgency to act, and position your solution in a way that helps your customers realize that your product meets (and exceeds!) their desired outcomes.