PRO

MarketingProfs University: Developing an Email Strategy That Keeps People Connected

Presenter:: Morgan Stewart
Moderator:: Matthew Grant
Broadcast:: Thu., Mar. 15, 2012, 12pm ET (9am PT)
Length:: 90 minutes
Rating:

Marketers often think in terms of email campaigns, but people think in terms of the overall experience with a company—which starts the day they subscribe. Tricks and tactics don't keep subscribers engaged, but a sound strategy that consistently delivers value does.

This PRO seminar and first class of MarketingProfs University's Email Marketing Master Course will identify the critical strategic elements for successful email programs, tie those elements to your specific business objectives, and demonstrate how to continually optimize your email program based on customer feedback.

Presenter

Morgan Stewart
As CEO of Trendline Interactive, Morgan Stewart focuses on how trends in consumer behavior affect marketing performance. He works with clients to apply these insights to develop email strategies and prioritize initiatives that maximize revenue via email. Morgan currently serves as the programming chair for MediaPost's Email Insider Summit and was recently selected as one of four "Who's Who in Email" executives by BtoB magazine.

Who Should Attend?

This PRO seminar is for any marketer interested in developing more effective email programs—but especially those who want to learn about MarketingProfs University as you'll experience one class from a larger course.

What Will You Learn?

The key elements of an effective email marketing strategy
Best practices for collecting actionable input from your subscribers
How to optimize your contact strategy to drive business results

About MarketingProfs University

Developing an Email Strategy That Keeps People Connected is the first class in MarketingProfs University's Email Marketing Master Course. This 13-class course is taught by 13 award-winning experts who define industry standards and create world-class email marketing programs every day. In just two short weeks, you'll take your email marketing to the next level with actionable advice, practical teaching, and easily implemented tactics. Register now for the complete course—PRO members save 40% on the $595 MPU rack rate.

As with all PRO seminars, Developing an Email Strategy That Keeps People Connected is free to PRO members.

B2B Marketing, Customer-Centric, Customer Experience, Customer Relationships, Email, Email Campaigns, Email Marketing, Feedback, Marketing Strategy

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- FREE access to all PRO seminars, including NEW Teach Me Hows.
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Registrants & PRO Members

What Members Say About This Webcast

I have been giving workshops on publishing email newsletters since 2005. And, not to boast but to convey my expertise in a nutshell, I hold a Master of Publishing degree from a Canadian university. This presentation is the most informative presentation I have ever heard on the topic of email newsletters! And, it points out something I have always thought -- email is a social media tool, and still one of the best and most cost effective. I learned plenty and now have lots more information to share with workshop participants -- most of which are from nonprofit organizations in Alberta, Canada. Thank you!

Before you build your e-mail list, develop a strategy. This overview will convince you why a strategy first, is important. I have a feeling this advice is going to save me precious time and money.

You need to take this -- there's much insight to be gained.

This session walks you through all the key elements of email strategy in a nicely structured framework and some helpful examples based on real practice.

The class is comprehensive and the way it is organized helps breakdown a massive topic so it isn't overwhelming. Even if you miss a section, you can always watch the recordings and the handouts are well done.