PRO

B2B Social Media Power Hour

Presenters:: David B. Thomas, Nichole Kelly, Tim Washer
Moderator:: Matthew T. Grant
Broadcast:: Thu., Feb. 2, 2012, 12pm ET (9am PT)
Length:: 60 minutes
Rating:

Join us for this FREE preview of SocialTech '12 and discover the essential elements of powerful B2B social media marketing.

What can you expect? Three of our favorite SocialTech speakers will showcase just a few of the increasingly-important topics modern marketers must master to build a successful social marketing program. Think policies, strategies, and content.

First, learn how you can create a social media policy to help your business proactively avoid crises, and how to manage them effectively (and preserve your reputation) when something does occur. Then, discover how to identify which scalable social media strategies will work best for your brands, and best practices for creating goal-oriented tactical plans. Finally, inject some fun into your social communications by learning how to develop memorable, engaging content with a humorous twist.

Strengthen your customer relationships and increase revenues using the tips you'll learn from our presenters. You’ll walk away with actionable elements you can build into your B2B social media marketing today for explosive results.

Presenters

David B. Thomas is director of community and social strategy for Radian6, leading efforts to learn from, inform, and engage with Radian6's community. Before Radian6 he was executive director at New Marketing Labs. Dave also served as social media manager for SAS, directing social media strategy, policies and training. A marketing professional with more than 20 years experience, he began his career in 1989 at The Chapel Hill (N.C.) News. He is co-author with Mike Barlow of The Executive’s Guide to Enterprise Social Media Strategy.

Nichole Kelly is the CEO of Full Frontal ROI Consulting, the social media firm that understands your bottom line. She spent 14 years in the trenches as a brand-side coporate marketer and innovated the industry by developing a systematic approach to measure social media's impact on core business objectives: sales, revenue and cost. Nichole is known for her no-fluff approach and unique insight into what the board room wants.

Tim Washer is a social media manager at Cisco. As a corporate storyteller, Tim produces comedies, documentaries, and maybe someday an informercial. Prior to Cisco, he served as head of social media video production at IBM, where he wrote/produced the "Mad Science" video series, which helped the Smarter Planet campaign earn the PRSA 2010 Silver Anvil award. His work has appeared in Advertising Age, ADWEEK, The New York Times, and NPR. Tim's comedy credits include the Late Show with David Letterman, Late Night with Conan O'Brien, SNL, and The Onion Sports Network.

Who Should Attend?

Are you a marketer or professional communicator who's looking to expand a B2B social media marketing program (or simply looking to make it better)? Perfect! This is a great learning opportunity for you. Plus, this seminar is FREE for everyone—so register now!

What Will You Learn?

How to establish a social media policy and crisis management plan
How to create a social media strategy and plan successful tactics to support your goals
How to use humor within your content to make it more engaging

About SocialTech 2012

SocialTech is the must-attend social media event for B2B marketers. Join us to learn from more than 25 speakers—including keynote address by Sally Hogshead, author of FASCINATE: Your 7 Triggers to Persuasion and Captivation and internationally award-winning branding expert. With 12 basics-and-beyond sessions covering strategy through measurement, plus tons of networking fun (including an opening reception at the Seattle Aquarium), you're sure to walk away with the elements needed to build social media marketing success.

Content, Customer Engagement, Humor, Marketing Strategy, Public Relations, Reputation Management, Social Media

Register Now!

You have two choices. You can pay as you go, buying single sessions that interest you. Or you can buy a PRO membership, and attend all our new PRO seminars and Take 10 webcasts over the next year, plus watch hundreds more from our library on-demand.

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Registrants & PRO Members

What Members Say About This Webcast

Concrete actionable ideas, reputable companies, good presenters, ability to connect with attendees as well.

This was my first experience with a MarketingProfs seminar. It was an excellent summary of useful resources presented in a somewhat playful tone, with a very engaged and energetic audience.

By far the best social media seminar I've ever attended (and I have to watch a lot of these). Good, useful information. The presenters were very funny. No technical glitches. Very little banter amongst the presenters (I don't mind some, but I hate when it takes up most of the presentation)