PRO

Getting Flexible: Working Content into Responsive Design

Presenter:: Sara Wachter-Boettcher
Moderator:: Jennifer Kelly
Broadcast:: Thu., Apr 18, 2013 12pm ET (9am PT)
Length:: 90 minutes
Rating:

Responsive design is about more than adjusting layouts for smartphones and tablets. It's about adopting a flexible mindset—and that means rethinking your content, too. To create sites that shift and reshape without losing their meaning and marketing value, you need to know which messages are critical to meeting both your own business goals and your users' needs, and how content elements should work together to communicate them.

This PRO seminar will teach you how to incorporate your content strategy into responsive design effectively. You'll learn why content strategy is critical to your success, how to keep your calls to action in tact, and more!

Presenter

Sara Wachter-Boettcher is a content strategist, writer, and editor. Her work focuses on designing systems for flexible, future-friendly content. Her first book, Content Everywhere, is out now from Rosenfeld Media. When she isn't consulting with clients or partnering with agencies, Sara serves as editor-in-chief of A List Apart, a magazine about web content, culture, and code. She also contributes to publications like Contents, and The Pastry Box Project, and speaks about content strategy, user experience, and related topics at conferences worldwide.

Who Should Attend?

Responsive design is more than just adjusting layouts for mobile devices. Anyone curious about adaptable content and responsive design should definitely make time for this enlightening PRO seminar.

What Will You Learn?

Why content strategy is critical to doing responsive right
What you'll need to do to keep your content's priority and calls to action intact
How a content-focused workflow can keep you from endless design changes

Bonus!

20 lucky winners will be chosen at random to win a free copy of Sara's book, Content Everywhere. This book will help you break the bad habit of fixed, single-purpose content, and focus more on making it future-ready, flexible, and reusable. To qualify, simply complete the short survey at the end of the live Q&A session.

PRO members are also eligible for a 25% discount off Sara's book, and many others, by using code MARKETINGPROFS at the publisher's website. Offer expires July 18, 2013.

Content, Marketing Strategy, Marketing Tips

Register Now!

You have two choices. You can pay as you go, buying single sessions that interest you. Or you can buy a PRO membership, and attend all our new PRO seminars and Take 10 webcasts over the next year, plus watch hundreds more from our library on-demand.

Questions?

Two Ways To Register

Buy the single session!

just $129.00

Register for This Seminar
Become a PRO member!

just $279

Become a PRO Member
With PRO membership you'll gain:
- FREE access to all PRO seminars, including NEW Teach Me Hows.
- Unlimited access to 400+ on-demand seminars in our library.
- PLUS exclusive PRO reports, discounts on our conferences & MarketingProfs courses, and more!

Registrants & PRO Members

What Members Say About This Webcast

"This is an essential topic for anyone considering creating or revamping a website in our age of platform variety. The seminar reinforces the importance of responsive web design while providing great guidelines for anyone filling the "chief content manager" role for their organization."

"A great overview on how responsive design can be optimized by organizing content in a simple and organized manner."

"Marketers, the topic of Responsive Design might seem distant right now, or not a priority because everything seems to be working "okay," but you need to start paying attention to these topics in order to become better marketers, and to be ready and armed with enough knowledge so you understand what questions you are supposed to be asking."